HELP! What tracking software to use to track a banner advertising campaign?

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I want to launch a banner advertising(media buy) campaign, but am stuck at what software to use.

I wan to track clicks, click through rates, and conversions.

I have bought demon tracking, but refunded it. It was hard to use and setup. Tutorials were not clear enough.

Any suggestions for something simpler to use to track my banner ad campaign.
#advertising #banner #campaign #software #track #tracking

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