Email lists vs. Data.com

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I run a business and am interested in expanding my email marketing efforts. We target vp and c-level marketing executives from particular industry verticals on our email campaigns. In the past our email lists have included information similar to what you would find on a site like data.com or hoovers; name, email address, job title, company name, company vertical (SIC classification).

My question is this: Is it possible to acquire email lists that have this level of specificity on sites like warrior forum? If so, how would you grade the accuracy of these lists compared to those that come from professional services like data.com or hoovers?

Very curious to hear your thoughts on this. If you can point me in any particular direction please do.

Thanks!
#main internet marketing discussion forum #datacom #email #lists
  • The purchase of email lists is generally frowned upon in professional marketing circles. Especially here at the WF. Why?

    You will be contacting people that have not given their permission to be marketed to. Unsolicited commercial email - you know - the stuff you hate to get in your inbox? SPAM

    There are lots and lots of email lists for purchase online, but if you care at all about your business, you will steer clear of them.

    Steve
    • [1] reply
    • Thanks for the advice, Steve. I care a great deal about my business. The reason I ask the question is that we've had great success emailing people from sites like data.com. So, I was curious if "email lists" found elsewhere were as good. In particular, if someone who has experience with both can draw a comparison.

      Thanks,
      • [1] reply
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    Email lists vs. Data.com

    I run a business and am interested in expanding my email marketing efforts. We target vp and c-level marketing executives from particular industry verticals on our email campaigns. In the past our email lists have included information similar to what you would find on a site like data.com or hoovers; name, email address, job title, company name, company vertical (SIC classification). My question is this: Is it possible to acquire email lists that have this level of specificity on sites like warrior forum? If so, how would you grade the accuracy of these lists compared to those that come from professional services like data.com or hoovers?