Content is No Longer King?

I think that content is still likely metaphorically king. However, it still does seem important to find a balance between creating new content and marketing existing content, as long as the existing content is not outdated.

Heck I can not believe anyone thinks little things like this are important to debate.

I mean heck who cares what everyone is saying...... get out there try and then share your results.....

For me when I put out good content it tends to bring back rewords as if I was a kid.

Personally, I think that content is still king. I have an Amazon review website with 100% unique content, it ranks #1 for a 3K exact keyword with zero backlinks. I think creating backlinks or purchasing them is a waste of time and money. I believe that creating a website with 100% unique content along natural backlinks will be key to long-term SEO success. Spend more time writing, not creating backlinks.

Daniel

I also agree here at this point. If you listen to everyone, you will have no choice but leave internet marketing.

You know something google looks at? Your bounce rate. Um....without content on your site.....how long is the viewer gonna stay there? Think about it. Then just make your site the most awesome in its niche for viewers to drop in on frequently. It's really not rocket science.

I've never worried about optimization - I've worried about how well my viewers are going to like the sight and want to join the forum when they get there............and I've NEVER been slapped. My average viewer is there over 15 minutes and looks at several pages.

Sounds like we're only getting half of the claim/story.

So, what does Peter Garety says IS king, if its not content?

The internet consists of text content, pictures and video.

Video has not taken over yet, and even videos need to have text content
either written on the screen or someone narrating it.

Same goes for informative images (infographics, etc.)

I don't think pictures or video will be taking over any time soon.

Best,
Shane Natan

Funny thing... I have a handful of sites up that I primarily use to send people to when I meet them in other places (networking events, social outings, at a friend's BBQ, whatever) ...

and I take advantage of the space on these sites once in a while just to "spout off" about something and put a link in my Facebook page to send people to it ....

And these sites rank super high (which wasn't my goal, really) ... and it's all from just having honest, unique, original content.

Content is always gonna be King, IMO.

With the billions of Websites around the world, 'CONTENT' will always be 'KING'!

Whether you write your own or outsource it, as long as Websites are being built content will be in HIGH demand.

I can't help but to disagree with that statement that, we shouldn't waste our time creating more content. If anything, if you're not doing alot of paid advertising... you should be creating multitudes of content in different venues, and repurposing your content to be used in different places online.

Yep, don't create content that already exists. Instead, help people navigate and make sense of existing content, help them find what's good, what works. Help save them time and energy instead of adding to their information burden.

Content is supposed to help your customers. If there's too much of it, though, it can be counter-productive. What matters is that we be helpful.

What is king is an original and engaging experience.

Hmmm. The Debate is started. After Penguin 2.0 everything collapsed.

Content is what drives the internet and creates engagement. Google likes content rich sites that engage people and invoke discussion. You want to create unique content that helps people. It's easy to create unique content, your story is unique, write about that. Case studies are unique as well. What Google doesn't like is rehashed content.

Emptiness is now king.

I'm guessing that as all good marketers do his compelling headline will get people talking as it has here. Buy the product and get back to us...it's the same as the SEO is dead posts that appeared after the panda and penguin updates.

I still think Google have difficulty judging what is good or bad content, recently as a test I threw up an Amazon review site, I used an autoblog software to put up 50 posts and then just changed the title of the posts to product xxx review and then did no more, so far three sales in a month, around 20 visitors a day.

I'm not advocating doing this it was just an experiment as it is not a long term solution.

Great content will reduce bounce rate, get repeat viewers and in the long term win out.

It is as long as it's original and useful to the viewers/readers. How are you going to sell your products/services without content???

It is still ONE of the most important factors in your site's success.

Don't create content but create content? That's what you just said. (Rewriting/spinning is simply another form of creating) You do realize that content is anything that fills the space, right? Whether it's original or spun beyond recognition, it is still content. Text is content. A video is content. An audio is content. Whatever we put up is content. Without content we have this.

Content is king; there is no other candidate for the throne.

Another great discussion topic Paul, very nice! Well, I think everyone on the internet has a severe case of ADD. We have the attention span of a gnat and we aren't going to take too much time engaging something. That is unless it really grabs us from the beginning. Maybe video is the new King as YouTube is the second largest site on the internet and certainly the largest content site in terms of traffic.

I have yet to dig into the post you just linked to (off to do that now), but this is spot on. One of the best posts written about content on the Warrior Forum in a long time.

For me content + social media engagement are King. Why social media...? Just look at that fact why google create g+.

Its all about trends, and the next big way to rank, a few years back you could use blogger to rank easy mode, now you got youtube to rank easy mode, the next one, well facebook fan pages are ranking well.

But for the debate of content is king and bounce rate.

well bounce rate is a big pile of bull, let me explain

wikipedia has a very high bounce rate, not because its poor, but because its that good.

yahoo answers has a very high bounce rate, not because its poor, but because its that good.

demoz has a very high bounce rate, not because its poor, but because its that good.

yahoo directory has a very high bounce rate, not because its poor, but because its that good.

nearly 99% of directory's have a high bounce rate, user types in what they need i.e taxi number walsall,

ranking number one and two a directory, user clicks on directory, gets number phones company end result a high bounce rate.

user types in a question, user clicks on the number one - yahoo answers, reads the first reply gets the answer and moves on = high bounce rate.

user types in a phrase, user click on number one - wikipedia, reads what it means and moves on = high bounce rate.

so get your heads out of a black hole and think out side the box,

yes content is king if you want what?

if you think unique content will all ways out rank non unique, how about you test it and let me know how you get on.

hows this, ill my time where my theory is.

you start a website - get it ranked for which every keyword it is

and after a week ill use your content, spin it and rank for the same keyword.

easiest method to test.

moral of the story - social signals is king.

I see lots of confusion in this thread - just like Google intended with their constant updates.

With Google, MONEY is king. If Google were truly interested in "quality" content, they wouldn't allow the intentional sabotage of the ranks of other sites through negative SEO.

Google is more interested in making money than displaying the "best" content.

I also hear that...

SEO is dead...

Internet marketing is dead...

List building is dead...

video marketing is dead...

social media is dead...

content marketing is dead...

infographic marketing is dead...

and desktop PCs are dead.

Just goes to show you how much you should pay attention to what you hear, huh?

It depends. What is he promoting as a replacement, and is he doing it without content?

:p:rolleyes:

There is something here though original content from you is king, buying PLR, Fiverr articles, and then respinning them, seriously how many people have bought those same articles and spun them, it will come to a point where its still some same article over and over and over again,

this is why i changed to video blogging, and its on fire. and video especially through youtube is huge.

I agree that content is king, but I often wonder how much unique content can there be when you look at how many people are on the internet and what they are writing about? What is there to say that has not been said before?

BigSstah

Content will always be king.

However, for a new blog, the "if I build it they will come" mentality is faulty.

In terms of getting traffic to your site, good content can not be relied upon as your only means of ranking high in Google. You need to do other things to get traffic and improve rankings.

In other words, if you are relying on just writing good content in hopes that you will eventually get loads of traffic, it's not gonna happen.

Content is a poor king. It had the chances to shine with the Panda updates, but the Penguin updates are giving more importance to link building.

It is funny how many threads are popping up like this... All while we continue to place content on pg1 of Google over and over and over again.

Lol... keep spreading the dis-information because you are decreasing the amount of competition for those of us who are busy with our knuckles to the grindstone.

And... for the record.... In the last 3 weeks, we've put up several 'new blogs' that went straight to the first page with one piece of content. One teammate stuck his brand new site with 1 page of content to the #1 spot on Google for his target keyword phrase in 6 hours!

Of course it's still king, and it always will be. I mean, information marketing is not something new; it's been there for way too many years. How could someone say content, i.e information is not at the forefront of this business?

I agree that written content alone won't work anymore. People are not patient enough to read through pages of content, and sometimes, they'd prefer to listen to an audio or watch a video in it's place; but, they are all still content right?

Google's updates were brought out so more quality content could be created, not the other way around.

Granted, you need to market your content in order to make anything from it, but once you get the first few eyeballs on it, if your content is good enough, it has the potential to market itself (viral marketing!), so yeah, at the end of the day, without high quality content, you won't have anything worthwhile to market.

Now, useless, copied or spun content that does not add any value to the readers is definitely NOT the king, but I'm sure we're not talking about that here.

YES and NO.

YES. because if you create expert level or high quality articles above 800 words on a single page of your website with proper backlinking - linking to high PR sites and authority sites or high traffic websites. Chances are it could stand on its own merit.

NO. If it doesn't met the above details.

My 2 cents.

Content is still King, otherwise we probably wouldn't be here debating this. Really good, original content has a good survival rate on the internet. Good research needs to be accompanied by a personal input, like an opinion, advice, or a new and interesting perspective on things.

I agree with those who say content is still key. Technology changes, human behavior changes but we all still want content. Without content, the medium is worthless. if you want an example, just look at the most profitable consumer business - Apple - who have the best content ecosystem on the planet. This sells iPhones and the plethora of devices that came before it/will come after it.

You certainly caught my attention with the title of this thread...perhaps that was the original idea because content will always be king and presentation will always be queen!

The only time when content is not king, is when you are trying to sell a product that requires "No website" "No domain" just a click of a button to make $182,483 and 43 cents.

Content is the Drag Queen and Moolah is the King

You may be able to rank without good content, but considering that the internet is first and foremost a communication channel, you're very out of touch with your customers if you don't strive to say something worth hearing.

And even if all you do is act as an intermediary - channeling traffic to an offer that gets you a commission - the good content in that product (or the illusion of it) is the draw that makes it all possible.

Keeping in mind, of course, that content comes in many forms other than the written word...

I think unique, "niche" content is still king. But clever curation can be a time saver, maybe "queen"??

Lets see in the last ten years I have heard....
Internet Marketing is dead.
Emails are dead.
Marketing on Craigslist is dead.
Amazon is dead.
Ebay is Dead.
We Imers just can't get a break lol.
I can go on and on and on. I still use all these.
I also still get plr articles rewrite them to pass copyscape put them up and get clicks.

I think honestly that someone wants to be the first to say something is dead.

I will continue to plug the way I plug and when I see something not working as well will tweak it, if I can't get it to work well anymore then i will move on and come back to it next year. Internet Marketing is like clothes, it always come back into style sometime.

I should say also, I love people who love the word dead and love it when they spread that word around.

Less competition for me means more money in my pocket.

Content is still king but GOOGLE is getting dangerously close to being a corporate playground