Marketing advice for an aggregation of life tracking services?
Over the past several years I've been building a site to help me organize disjointed parts of my life. I love to track things, but I hated using different apps and different sites to do it because I felt more disorganized having everything spread out all over the place. So I built a site to track different parts of your life in one place, with small applications called trackers (ie Tasks, Journals, Dreams, Recipes, Cholesterol, etc).
Anyway, I offer a subscription service to use the site, and I'm just now getting ready to try to market it. But its inherently difficult to market because the site is essentially an aggregation of smaller applications that may or may not already exist as standalone apps. Because the site contains so many trackers, putting an individual tracker head to head against one built specifically for that purpose (ie my Task Tracker vs Remember The Milk), my tracker will have less features. This was an intentional decision to keep things simple, but again it makes it difficult to market individual trackers (unless they dont exist).
I'm looking for some advice on how I might go about marketing this. I'm going to consider simple ads on either forums, google adwords, etc to start. I also implemented a referral system to hopefully persuade users to do some of the marketing themselves, although that will take time to be effective. I'd appreciate any advice.
If you are curious, the site is called https://www.tracktacular.com
Anyway, I offer a subscription service to use the site, and I'm just now getting ready to try to market it. But its inherently difficult to market because the site is essentially an aggregation of smaller applications that may or may not already exist as standalone apps. Because the site contains so many trackers, putting an individual tracker head to head against one built specifically for that purpose (ie my Task Tracker vs Remember The Milk), my tracker will have less features. This was an intentional decision to keep things simple, but again it makes it difficult to market individual trackers (unless they dont exist).
I'm looking for some advice on how I might go about marketing this. I'm going to consider simple ads on either forums, google adwords, etc to start. I also implemented a referral system to hopefully persuade users to do some of the marketing themselves, although that will take time to be effective. I'd appreciate any advice.
If you are curious, the site is called https://www.tracktacular.com