Here's what I don't understand about WSOs

Another phrase that comes to mind is

"Buyer Beware"

In saying that I get something new from most WSO's I buy..

But I have learned to hang back off the trigger and wait for
some "Real" reviews to come in before I buy..

If you were making $1,500 per month, that's only $18,000 per year.

Would you be content with that amount of money and wouldn't want to earn anymore?

I sure wouldn't.

My question is, why WOULDN'T they want to sell it as a WSO. It's another source of income.

Most WSO's I release will do more than $18,000 and it will happen much faster than a year. So wouldn't it make sense to sell a product here if they have something worth while to sell and create an additional income for themselves.

You also forget that just because someone is selling a product for $7 doesn't mean they are not then upselling other higher ticket products on the backend. In fact they would be mad if they did not. That's where the real money is made. A WSO is a source of leads and buyers that you can then put into a funnel and sell other products to.

In your signature you say...

So why would you want to give away the secret to your success? Aren't you doing the same thing you say you can't understand?

How much are you intending to sell your secrets of making $307 in 30 minutes with being lazy?

You might find answer to your question if you honestly analyze your signature claim with your question............

Knock, knock.
Who's there?

This is the ftc. We're investigating a claim that you have regarding making a specific amount of money online.

There are regulations that prohibit such advertisements unless you valid proof of the claims you're making.

Please submit sufficient proof within 21 days from the date of this letter.

The seller might sell it for $7 and it may seem too low for you but I think that their goal is to try to sell you something on the back end which banks them an even higher income.

It'll be interesting to see how much your WSO (or otherwise spill the secrets product) will sell for since you claim a potential earnings (no sleep - 30 minutes a pop - 48 pops daily) of $14,736 a DAY.

Of course if your method is limited to one 30 minutes a day that's still $9210 a month.

Mark

Will cleared the Whole topic! you rock!

An Idea can make you money, But selling that amount to an higher audience can make you lot more.

The price is decided according to the quality and the average no. of sales they are going to make. WSO's are so cheap because the audience is much higher. and they also earn from the OTO's and backend products. I'am just afraid to imagine the results, they are just much more than the person teaching to make in the product.

An interesting range of views. I guess I understand the psychology of WSOs now should I ever choose to launch one which probably won't happen.

Hi Smodha,

1. Entry level "BUYERS" (low ticket priced product)

2. Up-sell offer "Higher priced ticket" product

3. Offer recurring paying membership/mentoring program

4. Get paid month on month from one single effort.

This is how the SALES FUNNEL process comes into play and is
extremely effective.

It all depends on how well YOU judge the seller and do your homework
on them before buying that product.

Do they have a blog?

If they do, are there lots of great pieces of information on there?

Do they look after their subscribers/visitors etc?

Join their email lists to see if they are going to offer REAL VALUE first.

I've bought some fantastic products here for that price and they have
helped me go from total confusion to being able to take action.

There is no right or wrong just making decisions.

Which decision will YOU make next?

All the best & have a great weekend!

Regards
Gavin

These must be the fastest responses to a thread ever. I guess controversy does sell

You are probably missing an important consideration: Lifetime Value of Customer.

There are potentially upsell offers, and there is a mailing list to be gained.

What is the lifetime value of the customer? It could be in the 1000's.

Most of these WSO marketers make the most money with the OTO
You have to understand there is a whole sales funnel behind the smal $7

Plus the $7 low price is very atractive for affiliates! most of the times they give 100% commissions! so they get alot of affiliates who will promote the product! But still the vendor makes money from the OTO's
Plus they collect your email address so they can Squeeze you out some more $$

Greetings,
Gothilda

Marketing 101 : The loss leader.

Why do supermarkets offer a free dozen eggs? To get you in the store.
Why are the eggs all the way at the back? So you have to go by everything else they offer to get them.

There's some things to consider. First, as was obviously pointed out, if you had a system that generated $1,500 a month, it's pretty easy to see yourself charging more for it.

So yes, the phrase Buyer Beware is applicable as all hell.

But there's a reason people are selling low-ticket, "do nothing it's all done automatically for you" products at a low price.

For one thing, it's lead generation. They're separating buyers from non-buyers, and the message is pretty targeted.

In other words, they're building a list of people who buy automated, do nothing, all the work is done for you "solutions" who they can then sell more of the same to.

So they're building an asset for the future, regardless of whether it's a short term or long-term asset, they're building one. Inevitably it will pay off either way.

How long it will pay off, as far as individual customer value is concerned, is a different story. But it almost doesn't matter in this market. People are always entering this market like wildfire.

The other thing is, just because someone's making $1,500 a month doesn't mean they don't want more. Trust me I could me making $1 mm a month and I'd like more.

It's like my mentor always says, put a bunch of millionaires in the room and ask them if they need more money and all of their hands go up.

But yea if you want to build a real business online, you really shouldn't be looking at do nothing, all the work is done for you tools.

Sure, they might work in the long-term. Right now you see a lot of people crushing it with Empower. But most aren't. And pretty soon it will saturate.

Sure there might be God knows how many millions of people in the world, but not all of them are in the market for work at home opportunities.

So it will saturate and they'll have built someone else's business. Just like what these automated tools do. They drive customers into someone else's online "storefront."

But it would be pretty smart to sell those types of things to this marketplace, ethics and morals aside, if all you wanted was some short term cash.

Real business is a different game though. It's about providing income for your REAL "downline" aka. your heirs, your children, their children, and so on.

You simply ain't going to do it by sending customers to other people. You've got to send customers to yourself and build your own brand. It's tough sledding though.

Not for the faint of heart.

I don't often read past that line, myself, because I'm not willing to buy anything with an income-claim in the headline.

And I'm not actually sure I'm willing to buy anything with the word "autopilot" in the headline, either.

I think the guys above, collectively, though their posts of course contain many entirely valid and correct and indisputable points, have given you a slightly hard time, overall, here; and my intrinsic sympathies are with you. In the interests of "keeping it real", here: call me a skepchick, but I know just as well as you do that when you see a $7 WSO offering something under the label of "Makes $1,500 per month on autopilot", then as Shakespeare himself put it, there's "Something rotten in the state of Denmark" and buying that one is extremely unlikely to be a wise course of action. And I don't intend that observation to detract in any way from all the equally perceptive, logical and correct comments made above. So there.

Whats your problem with the "Warrior Snake Oil" section?
What did you think the WSO acronym stood for?

i understand the lead generation and creating bigger funnels, but $7 dollars for a $1500 profit does not work, and its just not this one there are tons of them. now you do get information you never thought of and trust me i have bought my share of $37 100 times over so yes it works because i bought into them. thats where i went and created my won product and i know it works.

then you have the guys selling $997 products and there whole video is them in a huge house, with the bently outside, and they tell you its absolutely free, and never show you the product in action, instead they show there beach, there hot girl friend, and when your tired of watching the run around, its like the old days with a porn site, you cant click away from it it keeps saying wait wait wait. then the last time you wait, the product goes for $997 to $7 .

My issue is that yes some people can make money on these but some cant, but this form of selling is misleading, we have people really trying to change their lives and are not making it and they come to us for help, and they buy the product just to be sold more of the same product.

we really arent selling a product that works, their buying to be on your email list.

That's just the price of their front end product. They get buyers in their list for life, from whom they can make a lot more than the original $7 in the future. If the product picks up, they can get 1000s of copies sold, and that's a 1000+ buyers' list. Experts claim that buyers' lists make $5 per subscriber on average. So, if that's true, then yeah, it's worth it to sell their $1500 product to potentially get a $5000 per month buyers' list.

Also, they probably have OTOs, upsells and downsells and what not in their sales funnel to get them a lot more cash in the backend.

But, there are a lot of WSOs that make outrageous claims. While their methods are sound and it is possible to make money from them, that money is rarely, if ever, equal to the amount they claim in their sales pages. So yeah, $1500 per month on "autopilot" might not necessarily mean exactly that.

Some vendors choose to avoid the "Why is this so expensive? WSO's are usually $7!" crowd and instead contend with the "Why is this only $7 / What do you expect for $7?" crowd....

Many marketers here on the forum produce WSOs for many reasons not just to get some income but to

Build a buyers list (Priceless)
Upsell on an OTO
Get reviews for launching the product elsewhere
Testing process to see how people respond and like your product

It's not mind bending, a good marketer will actually practice what they preach. As a seller/product creator you need to first apply what you're selling. Here's my rule on WSO's:

Learn. Apply. Teach. Repeat.

Easy peasy. If this process confuses you, you're likely a newbie. While I agree that a $7 WSO product price point is 'pissing in the pool' (tainting the market), he'll probably make more than $1500.... if he does it properly.

Launch a WSO product and you'll get it. Until then... shhhh

Smodha, you have been given plenty of great answers here and I fully agree with all of them. Low prices could be for the sake of building yourself as a marketer, or selling other things down the line, split testing, etc etc.

That being said, you have all the right to be skeptic of anything and everything up for sale, whether it's here on the forum or anywhere else. I regularly stumble upon products and offers that are CLEARLY fake, unreliable, copied and/or misleading, some of which I expose on my blog with a passion.

So do some good research beforehand, learn to read between the lines and your wallet will thank you.

Elvis

The best advice I can give is to buy WSOs only when you need something to fit into your business.

If you need to increase opt-in leads, buy a WSO that tells you that.

If you want to get offline clients, get a WSO that tells you that.

If you want to use Twitter really well, get a WSO that tells you that.

Etc.

That $7 is to get you as a buyer in the funnel and upsell you on a larger product. There are $7 WSOs and other IM products all over the place.

Why assume that successful people all want to rope off success for themselves and not share in the wealth? The internet is a place where todays $7 report is tomorrows free YouTube video.

I share good intelligence all the time. Funny part is very few people will actually act on it.

A WSO is only as good as the person who applies the methods.

I've purchased $40 WSOs that were crap and $7 WSOs that were gold and I would have paid 10x for those.

Let me qualify myself before I speak. I have made my entire living online in one form or another for just over 5 years. Im far from rich and but I have a house and a car and some toys like a motorcycle and a small fishing boat (all paid for, no loans) and I got maby a years expenses saved. So Im not a super IM dude but I think Im doing ok here.

First off people need to get rid of the concept of 'on auto pilot' sure I have some things that make me money each month with very little work but it took time and work to build them up to that level, so I really cant say there 'auto pilot' I did a ton of work. I just did it all up front.

Second, How to make money online is NOT really that valuable information. Its all over the place for free. The WF is full of it, telling you exactly what to do. Heck Ill tell people exactly what I did (and do) for free. Why would I do this. Simple because I know that there is work involved and 98% of the people on here right now quite simply will NOT stick with it even if given a exact / proven business plan.

Its just like any other business, a restaurant for example, why dosent everyone just open a restaurant and why do around 50% of new ones fail within 5 years? Simple because its HARD work that is NOT rewarding up front. IM is even worse because the entry barrier is low (I started with $90 5 years ago) so people give up even more easy when it gets a little tough (because they dont have a monetary investment to push them to work hard)

Anyway the point Im trying to make is that people who sell a 'how to' for $7 can do so for the simple reason that they know that almost no one who reads it will have the fortitude, determination, or drive to do it anyway. Sorry if that sounds harsh but it is what it is.

Here's the thing about most WSO's. They get you hooked for 7 bucks then have an OTO's and Upsell's at 47 bucks. Don't be deceived. Plus why wouldn't you want that extra money in your bank provided that the information you're selling out won't get your method saturated?

On a side note, I don't buy WSO's when they mention 'autopilot' because honestly there's no such thing. We have internet marketing though, which is what we IM'ers consider to be an easier way of earning money. But autopilot? You must be kidding.

I always look at those WSO's, the "How I made $XXXXX in XX Days" but NEVER purchase them. Mostly because I am skeptical. I am sure some of them are legit, and if you follow their instructions (if they are clear and detailed) then you might make some sort of income. I wonder what kind of information is included in these, I might buy one one day just to see what's in it. There are just SO MANY, it almost seems a little too sketchy for me. I have purchased several WSO's, and even got some "review" copies of some things, and 90% of the time the WSO Ad Copy was hyped up at an alarming rate compared to the actual product. There was a time I bought a WSO that was supposed to have all the stats about WSO's and titles, best times of day etc, it was hyped up so much in the Ad copy, and made me want to get it, then I find out it's a 5 page PDF file, with extremely outdated information, and just looked like something anyone could whip up looking at Warrior Forum for a week. Also, I think the ones that make the viewers play the "Guess Who" game are funny. OP has a great idea for you to make money, but he can't really give details leaving the viewers to ask questions like "Is this ClickBank related?" Then they get a reply "No, not ClickBank related"...."Is this about Fiverr?"...."No, not Fiverr related" etc. Kudos though, to the OP's that do sell "ideas" or "strategies" without divulging too much information about their "secret" that HAS to be tough.

I guess there's a few schools of thought here:

A) sell the product cheap front-end and then load the back-end with higher ticket items.

B) sell the product cheap and try to eliminate "buyer's remorse" by offering perceived value at $7. A lower price means less risk for the customer.

C) sell the product for $7, build the email list then add value to your customers by sending them higher ticket items or affiliate/CPA offers.

some just claim... in that most of them dont meet the figures what they claim. So many write ebooks to make money form it rather than earning form their method. This is what I had experienced.

Also there are some people who really like to share their knowledge with other.

So for me knowledge is free, it is to be taught, not to be sold.