At 1st i thought it was so cool, but upon thinking and analysing more about it, i dont understand how it can help me significantly.
I somehow cant seem to appreciate the usefulness.
The software/technology tracks mouse position if i understand correctly.
But mouse movement doesnt necessarily equate to eye movement.
I tried this by standing behind my family members and friends when they were using the computer, and no one used their mouse to guide their eyes.
Ie they may be moving their mouse but its hovering at the right hand side while they are reading the content. So for sites that have adsense at the side, usually it is on the right hand side. So base on this logic, the results will show that they are looking at your ads but not your content, using this, you will think, okay they are not really interested in my content, but it got them here, so i shall monetize and focus on adsense.
Another point to note is that some people use touchpad, which affect the way the cursol moves too.
And also it would differ again from someone using a mobile device like ipad or a smartphone.
Unless im missing something here, i dont see how useful mouse tracking can be to marketers. :confused: