funnels containing IMMEDIATE one-time-offers, rather than taking the
time to build a relationship first... I sometimes wonder if I'm out
You see, I DON'T generally hit new subscribers with an OTO, and
upsells and downsells as soon as they meet me. I'm old-school
enought to actually start building a relationship first.
Yes, I let them know that I DO sell products and services right from
the beginning, but I don't feel the need to hit them with an offer
However, I've just noticed that what is actually working best for
me, and proving most profitable IS to hit them with an immediate
upsell, as soon as they join my list, but the upsell is a freebie...
an invite to a high-content webinar.
That freebie webinar seems to be a fast-track to showing them that
I CAN and DO deliver a lot of value into their lives, and then at
end of the webinar, as is fairly typical, they are offered an
opportunity to purchase.
What they are offered at the end of the webinar depends upon the
source of the traffic, and I've discovered some traffic that
consistently converts at over $3 per click... and over $8 per lead.
You have to admit that that is not bad for freebie seekers who are
then offered another freebie in the form of a webinar :-)
It's a pretty sweet formula though :-)