Many Niche Sites or 1 Authority site with many affiliate Niches?

33 replies
I have an idea to build an authority site comprised of many niches, i.e. health related site that would consist of 5-8 niches i.e. various health problems in each category. I would promote (in a user friendly way of course, providing valuable content) the various affiliates products within.

OR

Build several sites, each serving that one niche dedicated to serving one particular affilate product - these sites would be roughly 5-10 pages at least, again with sufficient original content (compliant with all SEO best practices - same as the authority site would, only a smaller site).

Any thoughts? Has anyone done the former with success? Does it make sense to choose one idea over another?

Thanks in advance - any feedback is greatly appreciated!
Janet
#affiliate #authority #niche #niches #site #sites
  • Profile picture of the author joaquin112
    This question has been asked for over a decade. My advice is that you focus on one niche per domain, although you can create a huge site and still be successful. The key is to focus on the user experience, not what you think the search engines will like. If you can create a huge website that provides value and is somehow different from other websites, then go for it.
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    • Profile picture of the author jbartoli
      Thanks for the input! I understand the question might not be original, thought it could benefit visitors who may have a variety of issues or might find value within a large authority site, rather than going back to Google to locate other info on other topics. I also agree that trying to game the system or chase the engines, isn't my thing and only winds up being a futile waste of one's time.
      and Yes - testing is always a smart thing for sure! Thanks both for the answers!
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      • Profile picture of the author mikelmraz
        Originally Posted by jbartoli View Post

        Thanks for the input! I understand the question might not be original, thought it could benefit visitors who may have a variety of issues or might find value within a large authority site, rather than going back to Google to locate other info on other topics. I also agree that trying to game the system or chase the engines, isn't my thing and only winds up being a futile waste of one's time.
        and Yes - testing is always a smart thing for sure! Thanks both for the answers!
        This is a pretty tough question to answer. But I think going with a large authority site would be better in the long-run. Especially when all the niches are in the same category (such as health). It would be much easier to handle in terms of social media.
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    • Profile picture of the author Teravel
      If your working in a single Market, why would you want multiple websites?

      1. You would have to purchase Domains for each website. (Cost)
      2. You would have to set up each individual website. (Time)
      3. You can sell them individually on Flippa (The only positive side I see, ATM)
      4. You would have to get traffic for each individual website (Lots of time)

      If you build a single website...

      1. You would have to purchase One Domain.
      2. You would have to set up and manage One Website.
      3. Your readers can easily and quickly find related content to other problems they may have, or content that may not help them but helps someone they know... (Word of Mouth, anyone?)
      4. You can focus your traffic to a single website. (Send traffic to your Inner pages, and your Domain will do well)
      5. It's easier to sell a single website if you decide to sell, and it's profits will be much higher because you will have more time to focus on traffic.

      I don't really care about Google and Search engines, but since so many people do...
      It's easier to rank individual pages for specific keywords than it is to rank a domain for a keyword. Google no longer cares about Exact Match Domains, which means that you should focus on Branding your website.
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    • Profile picture of the author Alex Mensah
      Originally Posted by joaquin112 View Post

      This question has been asked for over a decade. My advice is that you focus on one niche per domain, although you can create a huge site and still be successful. The key is to focus on the user experience, not what you think the search engines will like. If you can create a huge website that provides value and is somehow different from other websites, then go for it.
      I disagree, I think you would be better going with building an authority site that focused on different topics within the health scope sort of like webMD that will yield you better results in the search engine with the state of the SERPS nowadays!
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  • Profile picture of the author Brendon Zahrndt
    Janet,

    I think you are on the right track by following along side the already proven Authority Sites SEO model - and I suggest you mimic their strategies on MOST of what they are doing, but I wouldn't bother creating more than one, maybe two sites at a time.

    It's hard enough to compete with the large sites enough as it is so unless you are spitting out highly contagious content ALL of the time you'll just end up spinning your wheels trying to get every site running optimally.

    Keep using the strategies those sites are using for your own - in content, SEO, linking, etc. Never try to reinvent the wheel.
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    • Profile picture of the author jbartoli
      Thanks Brandon! Yes, I believe as long as these are relevant and beneficial to a particular audience I can target. I do agree not jumping in and building too much too soon.
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      • Profile picture of the author swords
        For me, it comes down to experience and your opinion.

        I personally like going for a lot of smaller websites, versus the authority route, simply because I like to experiment with different techniques - if one site gets penalized I have my others that aren't harmed.

        As for experience, if you don't have much of it, you would also want to stick to the smaller niche sites for the same purpose I outlined above, just to be safe.
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  • Profile picture of the author dash0205
    I prefer to focus on one targeted niche.
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  • 1 authority site. having lots of little niche sites sucks...
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  • Profile picture of the author IamBaksi
    It really depends. Authority sites are generally harder to rank unless you're in a niche with little competition. If your 5-8 niches are for ultra-targeted keywords then it would be better to go with that. On a side note, if you go with the latter, go buy some backlinking services found in the WSO section

    Regards

    Caleb Prince
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  • Profile picture of the author smith33122
    I prefer 1 niche 1 site and it works very well (EMDish not quite exact)

    My home page is a keyword that I could never rank for, which leads to 10 pages which I can rank for and those ten pages have a large multiple number of pages linking back to one of the ten.

    So I end up with multiple pages passing internal link juice back to the ten, which in turn pass link juice back to the main difficult keyword and guess what it works - typically I have 120 pages built over a 3 month period (anything instand does given gratifiaction and will slip back just as quickly) and then google starts to notice and treat me nicley - I use html not wordpress and do not do any backlinking

    All content is original 700 to 900 words and I use keymap pro as the guide as to what should be in the content

    Kind regards

    smith33122
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  • Profile picture of the author Paul Hill SEO
    I would go for 1 authoritative site which encompasses all niches. Build a brand which will stand the test of time.
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  • Profile picture of the author Marketing Fool
    DEFINITELY go with many smaller ones. Google will turn on you eventually, so you don't want to put all your eggs in one basket.

    Spread your sites out, Google might not destroy them all at once that way.
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    • Profile picture of the author JohnMcCabe
      Let me start by saying that I'm in the "one big site" camp. That said, there are advantages to multiple, smaller sites.

      With the single large site, you need more patience. You also have to be willing to compete head to head with major, established sites like WebMD in the health market. If you plan to rely on SEO, this might be a hard row to hoe.

      With smaller sites, you can nibble around the edges and find the subniches where you can compete. Once you have a few of those, launch an umbrella site to tie them all together.

      Ultimately, it comes down to your choice and your temperament.
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      • Profile picture of the author TryBPO
        Originally Posted by JohnMcCabe View Post

        Let me start by saying that I'm in the "one big site" camp. That said, there are advantages to multiple, smaller sites.

        With the single large site, you need more patience. You also have to be willing to compete head to head with major, established sites like WebMD in the health market. If you plan to rely on SEO, this might be a hard row to hoe.

        With smaller sites, you can nibble around the edges and find the subniches where you can compete. Once you have a few of those, launch an umbrella site to tie them all together.

        Ultimately, it comes down to your choice and your temperament.
        John's spot-on here, I think.

        While we actually fall into the "small niche site" camp on this one, but I think the point made here is pretty sound.

        In an argument for the one larger site - you'll have many more options for monetization. AdSense, Amazon affiliate plays, lead generation, ebooks, etc. You can continue to grow quite a bit and build a real "community" here. It will take a while, though, and you won't see returns as quickly.
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        • Profile picture of the author janicej
          Banned
          Wouldn't it be best to work on only one niche at a time so you don't have to get a lot of domains from the start? That's how i've been thinking of starting it.

          One big site would be hard to promote if it has to cover many different niches but if you create 1-2 sites at first and make them successful, you can move on to building more until you have a whole network..
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          • Profile picture of the author Teravel
            Originally Posted by janicej View Post

            Wouldn't it be best to work on only one niche at a time so you don't have to get a lot of domains from the start? That's how i've been thinking of starting it.
            One big site would be hard to promote if it has to cover many different niches but if you create 1-2 sites at first and make them successful, you can move on to building more until you have a whole network..
            Focusing on a single niche at a time is a great idea. It lets you focus your thoughts and target a specific group of people.
            If you are expanding your first Niche by entering into a related Niche, you are building in the same Market. An example would be...

            Market = Mental Health
            Niches = General Anxiety, Social Anxiety, Depression, Bi-Polar Disorder, ADHD, etc.

            Lets say you build a website about General Anxiety. This requires a Domain, Hosting, Content, Advertising and Monetizing.

            If you expand to a new website for Social Anxiety, you have to start all over. Domain, Hosting (Which can be shared), Content, Advertising and Monetizing.

            If you expand your first General Anxiety website to include Social Anxiety, you save money and time as follows...

            1) No Extra Domains (Costly)
            2) No Extra Accounts (Saves Time)
            3) Advertising is Easier, as you already have visitors to your website.
            4) Monetizing is Easier, as you already have Ad space set up.

            If you are going to build Niche sites, it's best to make them about unrelated niches. These sites can then be expanded to include other "Related Niches", or you can Flip them to raise funds for supporting other Niche sites that you will expand.

            Making a bunch of websites in the same Market is a waste of Time and Money. If you don't cherish your time, and you like throwing away money, by all means build a bunch of crappy sites and spend all your time ranking them.
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  • Profile picture of the author MisterMunch
    If you think of niches like "female between 30-50 who want to start exercise" and not "used threadmill" you should go for one website.

    Make sure all your categories matches the same persons interests.

    First benefit is in social and email. If you build a 5 Facebook accounts for 5 websites you have to push 5-20 posts each day. Multiply that with Google+, Pinterest, Twitter and all the others. Thats a lot of logging in and out.

    Having one account on each website for your entire business will make it much easier to build good follower counts and authority.

    Same with email. If you devide your 200 email list by 5 you only get 40. So now you have to send 5 emails to 40 people each instead of 1 to 200.

    SEO benefits are great with one website. Make sure you have a silo structure and one good backlink to the front page will lift each of your pages in the SERPS.

    I have started my first authority website about a year ago and have around 160 posts. Getting a real backlink to one of the posts make a lot of different on many of the other posts as well.

    Then there is the risk involved. Having 5 website sounds a lot safer than just 1 if Google change the rules. But if you have done the same or close to identical SEO and marketing for all the 5 websites, then they will still all suffer.
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  • Profile picture of the author RoyEngel
    Hi,

    What you should really ask yourself is two questions:
    1. Does the visitor (average visitor) is looking to find a website that is dealing with health related issues? Is he looking to find more focused website? If you ask me health is very broad subject, and therefore you need to create different niches.
    2. If so, the second Q you need to ask, is what you should focus? what is your expertise? Don't try to control each and every issue, focus only in the one you think is best for you, and what is more profitable.

    Good luck !
    Roy.
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    • Profile picture of the author Teravel
      Originally Posted by RoyEngel View Post

      Hi,

      What you should really ask yourself is two questions:
      1. Does the visitor (average visitor) is looking to find a website that is dealing with health related issues? Is he looking to find more focused website? If you ask me health is very broad subject, and therefore you need to create different niches.
      2. If so, the second Q you need to ask, is what you should focus? what is your expertise? Don't try to control each and every issue, focus only in the one you think is best for you, and what is more profitable.

      Good luck !
      Roy.
      But those Niches can be discussed within a single "Market Related Website", instead of splitting the information up.

      Not only will multiple websites be More Work... You will have to build trust with your readers all over again.

      Yes, you should focus your information towards a specific group of people. But that doesn't mean that those people don't have other very similar problems that fit within your market.

      That would be like saying a person that has Social Anxiety can't have General Anxiety, or Depression, or be Bi-Polar. (Not that your niche is Anxiety, it just popped into mind)

      A person could have all of those things, and if your information is spread across 2+ websites, they will have to go looking for the rest of the information. Then there's no promise they will land on your other website.
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      • Profile picture of the author RoyEngel
        From my experience it will have to be very professional website with many experts and content writers. Otherwise, you will lose focus.
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  • Profile picture of the author macher
    For me I prefer multiple Amazon niche sites that could make at least $100-$125/site. Why? Because a site reviewing 3-5 products is easy and fast to set up. Then you can update content on a consistent basis, at first once a week, then once every 2 weeks, then once a month. Then maintain updates. My opinion is good content AND content updating.
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  • Profile picture of the author Hutch Ho
    Building an authority site comprised of many niches may confuse the buyer. They may think that you are a supermarket that sells everything with no expertise.

    Building several sites with each dedicating one niche is preferred.

    Just a question. If you can cope, it should be okay? If you cannot, would recommend you to do 1 at a time.
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  • Profile picture of the author Tropical1
    As you can see, loads of great advice. however, If your budget will stretch, do both!
    Why not? obviously you'll need help, there's no shortage of help.

    Just a thought!
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  • Profile picture of the author MrJonny
    Depends on various factors like your interests and ability to handle multiple websites. The best is to pick a small niche that you think has high potential and go all in. But leave room for further expansion if needed.
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  • Profile picture of the author jbartoli
    Thanks all! I'm liking the idea of building a few smaller sites to see how these do, once I can prove they generating interest, I'm going to use these as smaller sites to feed/link into my larger authority site that will house all these topics. Then as TryBPO suggests, monetize with many other forms.

    Thanks all - really appreciate all the great feedback!
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  • Profile picture of the author fin
    Why don't you just start one site in a tight niche, but have a broad domain name?

    You can build your site up by focusing on the tight niche, but because your domain name is broad you can slowly expand into other topics.

    Like most big and successful authority sites have done.
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  • Yeah I agree to some of you if you use one authority site and making many niches on and Google will ban your authority site it will simply useless all of your hard work it better to spread it than you compress it so that you have a reserve when Google ban one of your authority site and you must avoid committing another mistakes.
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    • Profile picture of the author Teleologist
      Google loves authority sites and hates small niche sites. Google is much more likely to come down on small niche sites than on authority sites.
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      • Profile picture of the author Rod Cortez
        Originally Posted by Resale Rights Ninja View Post

        1 authority site. having lots of little niche sites sucks...
        Originally Posted by Paul Hill SEO View Post

        I would go for 1 authoritative site which encompasses all niches. Build a brand which will stand the test of time.
        Originally Posted by Marketing Fool View Post

        DEFINITELY go with many smaller ones. Google will turn on you eventually, so you don't want to put all your eggs in one basket.

        Spread your sites out, Google might not destroy them all at once that way.
        Originally Posted by Teleologist View Post

        Google loves authority sites and hates small niche sites. Google is much more likely to come down on small niche sites than on authority sites.
        Google hates small niche sites. Wow. I've been operating small niche sites for nearly a decade and I purposely don't plan on traffic from Google, but guess what? Google stills loves them. There are many Warriors who have earned a ton of money from their small niche sites, even in 2013.

        It's not about "many niche sites" or "one authority website", both business models work. It's not about just having one or the other, it's about how you monetize them and how you promote them.

        When Amazon.com first came out, many internet marketing experts said they were stupid for picking such a name that had nothing to do with retail. Yet, they knew how to promote and market their business. They could have picked UhNo.com and still would have succeeded because Jeff Bezos KNOWS his market.

        Niche sites work extremely well if you know what you're doing.

        Shit, people are still slapping up one page squeeze pages and sending paid traffic to it and making a killing (not from Google Adwords though, that is an entirely different strategy altogether) so quit saying that small niche sites don't work.

        There is a lot of misinformation in this thread, mostly from people who haven't tested both models extensively. It's not about one versus the other, it's about HOW you promote your websites. Sheeesh.

        RoD
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  • Profile picture of the author jurickwessels
    Hey guys, I would like to know after I have done my keyword research for a niche, how does the testing work to see if there would actually be a market/interest in your niche.

    Ideally testing to see if a niche market will work well before you go and spend money on the hosting and domain.

    Do you run a ppc adwords campaign on the main keywords you selected and direct traffic to a landing page or what ?

    If somebody could shed some light on this it would be awesome.
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  • Profile picture of the author sparrow
    test and test some more

    it is a lot of work but some niches benefit from big site and others work better on dedicated sites

    very hard question to answer but testing wins out everytime

    good luck

    Ed
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