Virgin needs advice! :-)

Nice looking site. I'd concentrate on SEO for the first couple of months, and let traffic build naturally, before looking to buy any. (Unless you want to spend some time and money learning the ins and outs of paid traffic – I didn't when I was starting out.) I'd also concentrate on having your wife write some articles targeting long-tail keywords and posting them somewhere on the site. Once they're up and you've gotten the Google juice, submit them to someplace like ezinearticles.com for more links. Your exposure should gradually build, but you won't have to go into the hole for paid services in the meantime, and you can work on improving your site and products from the customer feedback you get.

Make some friends in forums related to your niche. Partner up with some people and cross promote.

Hi there!

Please, please, please don't get discouraged! There's always a learning curve when it comes to something like driving traffic. Once in awhile you'll most likely hit a roadblock, but just be sure to keep on going! Not sure if web devt is what you do for a living but your website is superb

Now to answer your question...it really depends on which route you wanna go. Free or Paid. Free = Time. Paid = Money. Once you've decided then you can implement these methods.

If you want to do your own backlinking, feel free to do so. But do note that this can be extremely time consuming. If you want people to help you do the backlinking, head over to the WSO section. There are some great sellers of PR Rank/Backlinking/Blog commenting. Some offer their services DIRT CHEAP. You just need to sift the gems out.

Other methods:

You could get an article generator/article submitter on the WSO section. Just make sure to get the really good ones.

Social Media. You can get REALLY targeted ads with Facebook (You can choose the demographics and what they like etc). Sponsored tweets. Pay some celebrity who has her own healthcare/skincare line to send out a tweet for you to get your website out. You could probably also do this with a famous Youtuber that does Healthcare/Skincare videos.

Go on Skincare/Healthcare Forums and establish your presence there

Pay for a Skincare/Health blog that gets a decent amount of traffic to put your banner there.

On a side note, I see that you've dabbled into Adwords. Personally, I wouldn't go into PPC. Unless you're absolutely sure of what you're doing.

PS: I gather you're a kiwi? You have a great country

Have a great day and I wish you and your wife all the best!

Caleb Prince

I'd say you're overcomplicating it – for the moment, anyway. Just get with your wife and sit down to think of some good long-tails, then have her write the articles. Make sure you ping your site with the search engines once the articles are up, and you should see rankings follow pretty quickly thereafter.

Hello British Kiwi

Get a Fan page designed.
Get a Goog Plus Page designed.
Make a board on Pinterest and post images regularly.
Any on page SEO done? If not then focus on them.
Get a blog on the site and start posting regularly about beauty issues.
Niche Blog commenting and Niche Forum posting .. few times a week.

Then Adwords or FB ads.

That all I know
TY

Update:
Get a How to Beauty bla bla video made on Youtube.... Like how to put mascara ... lol haha girly stuff... how to wax leggy like those....

Congrats on the great looking site - I would trust it to make purchases

Like the others mentioned, for now it would be good to focus on content (YT videos, blog articles etc.), and increase engagement across all social networks. Each time you put out a new article / video - shout it out across all platforms.

Simples!

Picking up some great info here guys - thanks so much.

I'm going to have a meeting with my wife (!) and her friend / business partner tomorrow and plan some articles and produce a couple of videos.

We've got a Facebook page up and running - but I hear a few of you talking about Google + too, so we'll look at that too. Anyone got any thoughts on the benefits of Google+, other than just being another social outlet?

While we concentrate on content and articles I guess we need to sort out on-page SEO stuff. Other than the obvious H1 / Keyword frequency / image alts etc - do you think we should get help on that?

Don't overlook offline promotion. Most customers for that kind of products won't be looking online for random products they've not heard of.

Run some parties and invite people. Give them free supplies if they also run parties and spread the word.

Get stalls at as many local shows and craft fares as you can so people can see your products and try them.

Do you have the WI (Women's Institute) in NZ, or other similar organisations. Offer to do talks and demonstrations to groups - mother and baby groups, women's groups, church groups, retirement groups.

Offer samples to local hair dressers and beauty salons.

I really think that offline is the way to spread the word. Your website is great, and it's where you want people to purchase from, but there is still life beyond the internet - just.

Hey all - thank you for your comments.

So - I've digested what you've all had to say and put together an action plan of sorts...

Things I can do myself:

1) Create articles based on long-tail keywords on the site
Should we create 5 or 6 to start with and publish them together, or publish one each week or so and use the opportunity to notify each one on Facebook etc?

2) Create a Pintrest wall
We'll go ahead and do that. As above (1) - should we stick a whole bunch up to start with or one every few days?

3) Tidy up any obvious on-page SEO stuff
Titles, keywords, H1 etc

4) YouTube - additional videos
Add some additional videos / interviews on our YouTube channel - maybe based on the articles we produce? Is it best to target the same long-tail keywords and use these in the video title and text description?

5) Blogs / Forums
I'll get Rach (my lovely wife!) to join some forums and blogs and get involved.

6) Traditional PR / People facing
Rach and Wendy are doing markets every couple of weeks around Auckland and we've produced some postcards with a discount code on them for people visiting the stall. We've also set up a page on the website where people can go after the market and enter an email prize draw to gather email addresses etc.

7) Retial / Wholesale / New products
We're getting our products into retail stores around NZ slowly but steadily and listening to our customers and developing new products.

Things I'm going to need help doing:

I understand that whilst we're doing all the stuff above there are some other activities that we can organise in parallel.

Should we wait a few weeks until the articles / videos are all online before doing any of the below items. Or should be start doing these straight away along-side our other activities?

1) Backlinks
I understand the importance of backlinks and I can see that there are lots of services on the site here offering to create them. Is it OK to do this now - or wait a while?

2) Article submission
I know there are services to spin / submit articles - Should we look at doing this at the moment?

3) Other packages
IamBaksi was very kind to suggest some services on the forums here. Again - should we get our ducks lined up a little more on the site content first or jump straight in and take up a couple of offers?

4) Lastly - War Room Member
I can see that many of you are War Room Members - Is this something you think would be useful to me - or are my efforts best spent using the services on the forum?

Use a condom - every time. :p

Beautiful website, you should think about setting up an affiliate program, then you will get a whole bunch of marketers with relevant niche websites promoting your products and site.
Cheers

Its a really nice looking site Craig. Content rich so plenty of spider-food for Google

Unless clients are already established with solid marketing war-chests, I rarely recommend Adwords from the get go personally.

I'd normally recommend getting the brand out there - though I can see you've already achieved that in Googles results *thumbs up*.

Have a play on Google Adwords Keyword Suggestion Tool and get an idea of what products are genuinely being searched for. Then compare those terms with Google search results to gauge competition. You'll be surprised at how many untapped opportunities are out there for products you provide that haven't been exploited.

Those are the opportunity-products I'd suggest optimizing your site for.

On the BBS promotion is a good idea.