Any ideas on marketing to an existing forum?
I'm new to the forum and just wanted to quickly introduce myself and a ask a question. My name is Mark and I just scored a new gig as the marketing coordinator for Ask Mars Venus, which is a division of Mars Venus, owned and operated by the author of the bestseller Men Are From Mars, Women Are From Venus.
I have a unique dilemma that I think other marketers would kill for! Namely, part of my duties is to manage and participate in our own online forum, which currently gets about 30,000 unique visitors every month (not counting forum "lurkers" that do not post)! I find that this is an incredible resource to research my marketing audience and learn more about the typical thirtysomething women (as a 28 year old single male, I need lots of research).
My question: How can I convert this audience to sales? How do I get them to pick up the phone and call our relationship specialists? Our web site traffic in general is pretty good, but the link from prospect to customer is always the tricky part for me.
Any advice or comments would be greatly appreciated. Thank you for reading my first post!
Jim Schibly
www.expertadvicecentral.com