Email is crushing twitter, facebook etc

10 replies
According to WIRED:

http://www.wired.com/business/2013/0...k/?cid=9356154

I'm not surprised, for us, social media and SEO generate people looking up our dating websites, but sales (subscriptions) usually happen thanks to a special offer in a newsletter.

How about you ?
#crushing #email #facebook #twitter
  • Profile picture of the author Marketing Fool
    Email has always been our cash cow...always.

    It makes sense to focus your efforts on your own email list so much more than it does building up a social presence that facebook or twitter owns. Keep control, focus on your own email list!
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  • Profile picture of the author danr62
    Was there ever any doubt? Social is good for building relationships and expanding your reach to new audiences. It is terrible for marketing to your current audience.

    On Twitter, your tweet is likely to drop down below the fold in minutes with the large amount of tweets most people receive.

    Facebook has their complecated EdgeRank algorithm which ensures that only a small percentage of the people who have liked you page will see your update.
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  • Profile picture of the author joaquin112
    E-mail has been king for decades and it's not going anywhere - it's only growing. If Facebook or another website decides to change its algorithm, your business could be toast overnight. Not so with e-mail marketing.
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    • Profile picture of the author xanadux666
      So true, we are at the mercy of all these platforms if they change algorithms, policies etc.
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  • Profile picture of the author KirbyRaymund
    i'm just about to start affiliate marketing... i have been reading about email dying for years. it's just this year that i've decided to check it out and here i am now. my question is...

    when you are just about to start building your list, as i am, the best way to promote my site (where the sign up form will be) is through social media right?
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    • Profile picture of the author gabe86
      Email will always win when it comes running your business. Social media is what it is. For social purposes.
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    • Profile picture of the author xanadux666
      That is what we have found to be the most effective, with no spending. Of course if you can afford it PPC can bring faster results. But remember that nowadays social media can impact (in a good way) your SEO
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    • Profile picture of the author briantalk
      Originally Posted by KirbyRaymund View Post

      i'm just about to start affiliate marketing... i have been reading about email dying for years. it's just this year that i've decided to check it out and here i am now. my question is...

      when you are just about to start building your list, as i am, the best way to promote my site (where the sign up form will be) is through social media right?
      There is really no best place to promote sites (in general). It all depends on your niche and what you are promoting.
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  • Profile picture of the author clever7
    Yes, but even email marketing is not working if your subject lines and your messages are not interesting enough. There is a lot to be done if you want to have a responsive email list.
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  • Profile picture of the author stevoarnold
    Wow - is this a bumped post from 1996? Hasn't email always been king? :p
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