I have trouble figuring out what is the best way to go, so i would really apreciate some help
We run a service and we want to implement some seo stuff targeting some keywords.
Our main site is PR2.
I was thinking that we could write some content to target the keywords we have found to be relevant and quite low competitive.
The things are.
1. Should we create a whole new authority site with a ton of content within our niche or include this site-blog in a "blog" tab in our service site?
2. And, is it better to start a blog, or just create some landing pages in the form of "oursite.com/keyword-to-rank-for/" and create a special page there with all the info?
We trouble, because our main goal is to forward some traffic to our service site. And with a seperate blog we could target more, but would be more difficult to start from PR N/A climb the ranks.
What would you do?
Thank you all for your replies in advance!