Search Engine Traffic for Listbuilding

15 replies
I have a site that gets a decent amount of search engine traffic that I finally decided to start to build a list for. I've got a prominently displayed freebie offer to signup for my list on every page, and also a signup in the sidebar. Well, I've gotten a total of 1 whole sign up so far from 1000 plus visitors.

I think I might have read somewhere on the forum where Alexa Smith said that SEO traffic coverts pretty poorly for optins, but man that is way worse than I could imagine. I guess I was thinking I'd get at least a 10% optin.

I don't plan on just focusing on SEO traffic for listbuilding, I'm just a bit disheartened by the lack of results.
#engine #listbuilding #search #traffic
  • Profile picture of the author joaquin112
    Try popups. You should easily get a 4-8% conversion rate on your traffic depending on how compelling your offer to signup is. Popupdomination is one of the most popular ones, although it's expensive.
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  • Profile picture of the author Alex Blades
    Well, I've gotten a total of 1 whole sign up so far from 1000 plus visitors.
    Well there are factors that come into play, like what is the offer?, what keywords you are targeting? There are people who do okay with just seo traffic, maybe you should have someone look at your offer and sign up form to see if that's the problem.
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  • Profile picture of the author Greedy
    I would suggest 2 things...

    1. Test a stronger more enticing give-away. Make it REALLY good.

    2. Test a hover pop-up squeeze.

    These should help improve your conversions rate.
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  • Profile picture of the author forthright
    A lot depends on what kind of traffic it is. Is your traffic targeted to your freebie offer? Testing makes the Affiliate world go round. So try different freebies and find out what you're actually ranking for.
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  • Profile picture of the author talfighel
    Tom,

    1. Why don't you just give your visitors one option and that is to opt in and that's it. Don't let them read anything on your website.

    2. Maybe you can even create an exit pop under that allows them to join.

    You could and should always test things out to see which strategy gets you the most opt ins.
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    • Profile picture of the author Tom Ryan
      Yeah, I have to do a lot more testing of things. It is a niche cooking site and the people that are arriving there are coming from all kinds of different keywords. I tried to create a freebie that would appeal to the type of visitors that come to the site, I didn't focus it around keywords because people arrive there from tons of different searches.
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  • Profile picture of the author Alex Awes
    If your tring to rank your optin page using SEO your going to have a hard time.
    Google doesn't like optin pages that much.
    Google wants to deliver web pages that are directly relevant and immediately of value to the searcher.
    Google views lead capture pages as a barrier to get to content.
    Google doesn't want to be marketers free lead source.

    It would be better to get content rich pages on your sites/blogs to rank.
    My tests with SEO have shown getting high value content pages to rank is something Google likes and have those pages link to the optin page.

    You'll loose some optin conversions because not everyone will click your content pages to get to the optin page but at least that way Google is giving you some leads...
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    • Profile picture of the author Tom Ryan
      I wasn't trying to rank an optin page, and I wouldn't bother. I just get a good amount of search engine traffic and I just figured I'd have more optins. For my optin I have a feature box at the top of each page, and also a sidebar optin.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Tom Ryan View Post

    I don't plan on just focusing on SEO traffic for listbuilding
    Almost undoubtedly a wise decision.

    Some of the suggestions above will perhaps increase your opt-in conversion rates to some extent, it's true. In my opinion they're very unlikely to increase the income made from the resulting list at all (and may even reduce it). To me, they're techniques for people who monitor their success according to list size rather than according to money in the bank. This isn't a "popular perspective" in the Warrior Forum, though: many who haven't themselves methodically tested these things disagree with it - and are sometimes quick to say so.
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  • Profile picture of the author alvinchua91
    Like what some of the above posters said, putting a hover form is the best way to increase opt in rate... Of course, making the offer more compelling may help, but the best I found is to put in the hover form.

    I used to have a blog with a hover opt in form and a opt in form by the right sidebar.

    The hover form got at least 4 to 5 times as many opt ins
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    • Profile picture of the author Alex Awes
      Originally Posted by alvinchua91 View Post

      I used to have a blog with a hover opt in form and a opt in form by the right sidebar.

      The hover form got at least 4 to 5 times as many opt ins
      Hover forms / pop over optin forms rule!

      They'll give you lots more leads.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by alvinchua91 View Post

      The hover form got at least 4 to 5 times as many opt ins
      Very similarly, I've built much bigger lists from squeeze pages, every time I've split-tested them against opt-ins a content-rich site, but those much bigger lists have always earned me less money, every single time I've tested.

      The people you drive away are often the ones who would have been the best customers, and that isn't just an arbitrary finding: there are actually reasons for it.

      It's important to test the income over a significant period of time, not the list size.

      Originally Posted by Alex Awes View Post

      Hover forms / pop over optin forms rule!

      They'll give you lots more leads.
      Some more leads, maybe ... but often no more money: http://www.warriorforum.com/main-int...ml#post4985800

      Again, the people you drive away are often the ones who would have been the best customers, and that isn't just an arbitrary finding: there are actually reasons for it.

      Again, it's important to test the income over a significant period of time, not the list size.
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      • Profile picture of the author Snow_Predator
        It's your offer. Your visitors aint interested in your offer.

        You need to know what your market's hot buttons are, and have the biggest hot button in the title of whatever you are offering in the newsletter.

        I once heard Frank Kern saying the best thing you can give away nowadays is a free video, apparently everyone loves video. So I went ahead and created a 'Core Exercises DVD Series' for my fitness site, as a bribe for opting into my newsletter.

        And guess what? Nobody wanted it! The sign-up rate was piss-poor! I was sorely disappointed, because that DVD series was the best I had ever made.

        But then I realized that Frank Kern was BSing, like a lot of these gurus do to try and stand out. I went back to the advice from the old-timers about giving your visitors what they want. Nobody wants 'core' exercises, doesn't matter if it's a DVD you're giving away, or even a free one-to-one training session. People want 'advanced' tactics and 'secret, little-known' methods.

        When I started hitting those hot-buttons, I found I didn't even NEED a bribe to entice the opt-in.
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  • Profile picture of the author eClicker
    I guess the question would be how targeted are the visitors to your site? Are they staying to read the content or are they just hitting the site and leaving just as fast? Google Analytics may answer some of these questions.
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  • Profile picture of the author Moneymaker2012
    expecting 10% optins is not bad, but that depends upon the traffic search engine sends to you, there are few other things:
    More than 50% of optins depens upon your offer,
    Give good and valuable bonuses.
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