After looking around here & reading a few threads & comments
I have noticed a pattern of thought that needs to be addressed.
It's regarding "LONG TERM SALES STRATEGIES" vs "SHORT
TERM SALES STRATEGIES".
Now we all love to make sales and yes I would be lying if I said I
It's having a permanent SHORT TERM VISION that I think is
holding many people back from owning a sustainable list building
You see I am currently on many email lists myself and I continue
to see so many "PROMO HAPPY" marketers come & go
and disappear as if almost overnight.
Yes sending out promotional emails is part of the plan but
you need to be able think about the long term email marketing
game as well as the short term.
Just because someone didn't buy your product the very first
day, week or even month doesn't mean they won't buy from
you further down the line.
This is where the power of email marketing comes into play &
how YOU can take advantage of it.
If you have a product or a service that charges let's say $27 a
month membership fee you can continue to send great content
packed emails that have links within them that point to your $27
a month members only site.
You can create a content packed blog that you can also direct via
email your subscribers towards.
This is the long term game.
Not everyone buys from you right away and I myself have
been on people's email lists (some of them are W.F. members)
and have received emails from them and after a few weeks or
even months I have gone onto buy products from them.
...If they delivered what they had promised in that first product,
I went onto buy their up-sells, other related training etc.
So let's just imagine you take this advice, set up a sales funnel
that has a steadily increasing flow of products (maybe 2, 3 or 4
in total) and they increase in price ranges as part of the plan.
Even if only 100 subscribers bought nothing else from you apart
from becoming members at your $27 a month continuity site...
...That's an extra $2,700 coming into your online business
because you haven't followed what most "CHURN & BURN"
marketers are doing & just sending pure promotional emails
every single day of the week.
...It stops you having to try and shift 100's of low ticket priced
$7 products every single month so you can at least afford to pay
those dreaded bills.
So if you are thinking about building an email list only to send every
promo there is to it under the sun...
...Then at least try to think about what you are going to be sending
out next month, next year and beyond.
Because if you continue to burn out your lists, you'll have to work
10 times as hard trying to build your subscriber numbers up again
instead of simply allowing your sales funnel to run it's course and
send you nice chunks of recurring payments every single month.
Now of course you will need to plan out your perfect idea of what
you want your sales funnel to look like...
Trust me it'll be far more worth that time spent planning than to run
around like a headless chicken and hope for the best.
Have a fantastic day everyone and I hope this can help
clear some confusion about what to send out in your emails to
All the best