First Site from a newbie - where do I go from here -suggestions please!

Good start there, you have done what most people won't actually do. Take action to get started.
I suggest to provide a bit of valuable content in there as you already said. Articles recipes etc,
Then make sure it's seo optimized and from there start to drive traffic.
There are tons of methods but if you can start with Youtube, Facebook,link building, article directories.
Those are more than enough to keep you going.
Good luck.

adding customers review and more color could look you site much attractive

Firedancer,

You have a good start here. There were a few things I noticed that you could improve.

The first are some design elements. Try an incorporate some shadows and gradients in your graphics. It will make the site more appealing. It all looks very flat right now.

Do you have a logo? If not you could just go with your text however I would move it over to the top left of the screen instead of having it in the center.
Your top naviagation (the main navigation for the site) is also crammed together a bit. It would look better if you had more there but you could just space it out a little.

Also, there really isn’t a description or any information on what it is your site does. I can see that you are selling air fryers but the site jumps right into selling them and there is no value proposition or content related to your business and who you are.

I would try checking out some web design and usability books. Here is a good one,

Don't Make Me Think: A Common Sense Approach to...
Hope that helps,

Shawn

You're off to a great start, and it looks like you're ready to start sending traffic. More content, and traffic.

Just remember, it's a long term gain, not an overnight success.

A few things...

One of the product descriptions is showing this:

Make separate pages for your privacy policy, terms of use, affiliate disclosures, etc and link to them from your footer.

Also, your popup opt in box is over-sized. Having it pop up on every single page is really annoying as well. Users aren't going to browse your reviews when getting hit on every single page. Make it once per visit via a cookie or disable it.

Logo and overall look and feel of the site could use some work. Here's a quick guide on creating your own logo.

Overall, a good start - keep testing, tweaking, and improving. Good luck.

Decide what type of traffic you budget will allow you to get to your site.

I would start by trying to add more content, and set up a sales funnel to get leads from this also. You want to get name and emails too. even if people do not buy, you can market to them later.

alot of people are into the health and fitness nowadays, add more content about cooking healthy recipes with the fryers and start to implement ways of driving traffic to your site. definitely get some articles on food and health up there. i write articles then share them to friends on facebook which leads them to share to their friends and so-on. fb is a pretty cheap way to get traffic when you're starting out. good luck!

With the niche you are in....one adage still live strong - Content is King!

Umm, your site's a bit confusing. What are you offering? Things are all over the place. I think you need to make your site more organized.

And, about your pop-up. You have a great offer there, but why don't you make your pop-up page more attractive? Add more graphics or relevant images to it? Make it pretty.

I don't like the header. I would recommend you to add a catchy header image.

That amazon pop up is really annoying. I closed the site after it showed for the 3rd time in 30 seconds.

Create a Facebook fanpage and join Pinterest. These are 2 good sources of traffic and social signals which will help your site get noticed by Google.