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Facebook likes VS. email Opt-ins Which ones?

by Chris Chicas
8 replies
My question is not so much about which one is better; Facebook likes or email opt-ins, but I would like to hear from others: How do the two compare in value? Primarily in ROI?

I know that the overall goal is to get people that "liked" my Facebook page is to have them opt in, but I'm just looking for further insights.

Any successes with "likes?" Any mistakes?

Thanks.

PS. Let's say you are pushing the same offer - how many FB likes would you say are equal to one opt in?
#email #facebook #likes #optins
  • Profile picture of the author John Atkins
    Originally Posted by Christian C View Post

    PS. Let's say you are pushing the same offer - how many FB likes would you say are equal to one opt in?
    You can't really calculate things like that. I prefer e-mail marketing over social networking but a facebook page can actually be more profitable in some cases. As I said, I prefer e-mail marketing and I think its more profitable in most cases but a facebook page has an advantage when it comes to interaction.

    In some cases a page with 1000 likes can be more profitable than a mailing list of 1000 opt-ins. It depends a lot on the niche.
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  • Profile picture of the author Charanjit
    I would go for facebook likes over email opp ins. Just develop your social marketing a bit better.
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  • Profile picture of the author shane_k
    Originally Posted by Christian C View Post



    PS. Let's say you are pushing the same offer - how many FB likes would you say are equal to one opt in?
    I also agree that you can't compare the two.

    It's good to be using both strategies, getting facebook likes, and getting opt-ins.

    And you can learn different things from each strategy.

    With email subscribers you will be learning what gets them to open your emails, how to get them to click the links in your emails and how to get them to buy from you.

    With Facebook you have more interactivity and you can use that interactivity by using surveys to get a better idea of what your customers want, and you can learn what problems they keep running into, what questions they want answered.

    And then you can take that information from facebook and use it in your email marketing.

    But there is no way to determine if 5 facebook likes is equal to 1 opt-in or if 3 facebook likes is equal to 20 opt-ins. It doesn't work that way.
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  • Profile picture of the author richiemakapaak
    I would love to help you sir. Pm me
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  • Profile picture of the author hustlinsmoke
    I prefer optin's but remember, I understand social marketing has its place and I have made money with it, but I seem to do better with a squeeze page and autoresponder than working fans and groups.
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  • Profile picture of the author twister85
    Off course you can compare the two. Actually it doesn't depend on the method but the people behind it.

    Let's Dig it.

    Let's say you have 1000 bulk likes on your Facebook page and 500 gold subscribers on your buyers list. whats good? the email list definitely!

    If you're Facebook page is a demanding one. The audience in it is eager to buy stuff from you and liked your page for the same purpose. on the other hand you built your email list with unresponsive solo ads or PPC, It speaks out loud that the page will be more profitable than the email list.

    This pretty much explains that the audience matters, the method doesn't!

    Good luck!

    Shivam
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  • Profile picture of the author tyronne78
    I'd rather have an email subscriber versus having a facebook like. But if there is one advantage to having a facebook fan page it's the "double lead". Which is basically a facebook fan that's on your list. So if your fan unsubscribes you can still communicate with them because they still "liked" your fan page.
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  • Profile picture of the author jasondinner
    I have both, but I have much more fans than optins. However, I generate a lot of money from the Fans before I even send any emails to the list.

    Build both and try to suck as many leads from the fan page as you can.
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