Any Ideas On How To Do A Successful Product Launch?

10 replies
Hey guys!

I have an idea for an IM related product BUT being new, I am unsure of how to launch this product at all:confused:. Any tips on the steps needed here?
#ideas #launch #product #successful
  • Profile picture of the author Alex Blades
    Here is some good tips on how to do a successful product launch, someone did the research for you.

    http://www.warriorforum.com/main-int...fer-bumps.html
    Signature
    " I knew that if I failed, I wouldn't regret that.
    But I knew the one thing I might regret is not ever having tried. "

    ~ Jeff Bezos

    {{ DiscussionBoard.errors[8248631].message }}
  • Profile picture of the author Brian Tayler
    Easy. Sell lots of products.

    Kidding aside.. A good product a couple years ago but I'm sure is mostly relivant today is Product Launch Formula. Look it up
    {{ DiscussionBoard.errors[8248709].message }}
  • Profile picture of the author williamtan
    Hi IzzuDino,

    Finish the product and sell it here as an WSO. Don't procastinate. Meanwhile, it's also good advice to learn from the more experienced like the post recommended by Alex.

    Best Regards,
    William
    {{ DiscussionBoard.errors[8248792].message }}
  • Profile picture of the author KevinChapman
    Promote it as much as possible, get on all the social media sites, write blog posts about it. Try and find other internet marketers who are willing to write a review for a good copy, see if you can do some guest posting and obviously you could do a WSO.

    I'm actually in the process of launching a product myself and I've spent a lot of time scouring the web for good ideas!
    {{ DiscussionBoard.errors[8248933].message }}
  • According to me before going for press release or any thing, if you just showcase it in video format or in ppt format then it will really help you to drive lots of customer before release.
    {{ DiscussionBoard.errors[8249351].message }}
  • Profile picture of the author JonBird
    Alex's link to WillR's notes is very useful.. thansk for that and also to PortlandRocks for the tips on getting others involved by building "Social Capital" JVNotifyPro is one place to checkout for JV opportunities and people you can connect with.
    {{ DiscussionBoard.errors[8249851].message }}
  • Profile picture of the author techservice
    Dont seek advise from people who have NOT done a successful launch. PERIOD.
    {{ DiscussionBoard.errors[8289407].message }}
  • Profile picture of the author BrandShare
    One thing that manufacturers tend to overlook is the importance of product samples. By getting some products out to consumers before the product launch you can gather some key data and first hand consumer feedback of the new product before the full launch goes into play. Additionally by getting the products out into hands of key consumers you will get consumers talking about your product which will increase the buzz before the launch date. - BrandShare
    {{ DiscussionBoard.errors[8631134].message }}

Trending Topics