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Can't Find the Perfect Domain Name for [INSERT NICHE HERE]? Try tomato soup DOT com

by sbucciarel Banned
15 replies
or cracker pie. Like this guy did.

Cracker Pie DOT com for a mobile blog.
https://flippa.com/2940723-verified-...roofs-attached

Averaging $1,300 per month in income.
Pageviews (3 month avg) 400,322
Uniques (3 month avg) 197,731
Google PageRank 1
Alexa Rank 57,767

Just sold for $11K on Flippa.

A great case study for what can be accomplished with a brandable domain (and this post IS NOT a continuance of the numerous discussions on SEO related benefits of EMDs).

This is simply a fine example of what can be accomplished with a great brandable domain name. Of course when I opened the Flippa listing and saw the domain name, I thought ... who wants a cracker pie? lol
#domain #dot #find #insert #niche #perfect #soup #tomato
  • Profile picture of the author JPaston
    Yeah, I do get stuck in a rut when looking for suitable domain names sometimes.

    Will have to start thinking more laterally!

    Thanks for the example.
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    • Profile picture of the author Meharis
      Good reminder. The best "tool" is located in between our ears ...

      Meharis
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  • Profile picture of the author Thriftypreneur
    Originally Posted by sbucciarel View Post

    or cracker pie. Like this guy did.

    Cracker Pie DOT com for a mobile blog.
    https://flippa.com/2940723-verified-...roofs-attached

    Averaging $1,300 per month in income.
    Pageviews (3 month avg) 400,322
    Uniques (3 month avg) 197,731
    Google PageRank 1
    Alexa Rank 57,767

    Just sold for $11K on Flippa.

    A great case study for what can be accomplished with a brandable domain (and this post IS NOT a continuance of the numerous discussions on SEO related benefits of EMDs).

    This is simply a fine example of what can be accomplished with a great brandable domain name. Of course when I opened the Flippa listing and saw the domain name, I thought ... who wants a cracker pie? lol
    I agree. I'm a big fan of going the branding route for niche sites and magazines. I like the idea of building brands, not websites.

    I'm honestly surprised this guy didn't get more. Well branded online magazines have been extremely hot on flippa and I've seen quite a few go for 20x-40x monthly. I would have expected at least 12-16x.
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    • Profile picture of the author Steve B
      Why do marketers seem to favor categorizing domain names as either EMD or brandable? Or keyword rich vs. brandable?

      Are the two mutually exclusive?

      I don't think so - - at least I don't think they have to be thought of in those terms - - this or that, one or the other.

      I guess I have a pet peeve that I'll share.

      "Brandable" it seems to me, for many aspiring marketers, implies anything that is not EMD or keyword rich! It doesn't matter that the domain is a five word phrase that no one would ever use or remember.

      "Brandable" increasingly seems like a catch-all word to include any domain name that is "made up" because the owner couldn't find the name he really wanted.

      Making a new domain name a recognized brand takes a lot of work, IMO, and being a "brandable" name has more to do with what you do with the name as opposed to what you choose for the name.

      Sorry for the rant, and the best to all of you in your branding!

      Steve
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Steve B View Post

        "Brandable" it seems to me, for many aspiring marketers, implies anything that is not EMD or keyword rich! It doesn't matter that the domain is a five word phrase that no one would ever use or remember.

        "Brandable" increasingly seems like a catch-all word to include any domain name that is "made up" because the owner couldn't find the name he really wanted.
        Actually, it's the EMDs that are usually five word domains that sound like crap ... like bestiphonereviewsiteforrealz.com vs a one or two at the most brandable name. A brandable name can, but doesn't have to include a keyword and many don't, as in Google, Bebo, HP, Pepsi, Yahoo, and TechCrunch, etc.

        As you can see by the example, a completely off the wall domain name having nothing to do mobile and no keywords still gets a great deal of traffic based on mobile keywords, due to its content.

        I disagree that a brandable domain name is made up because the owner couldn't find the name they really wanted. It's very easy for me to come up with great brandable domain names that I love and prefer over EMDs.
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        • Profile picture of the author Alexa Smith
          Banned
          The competition is killing me, here: everyone's muscling into these soup domain-names ...
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      • Profile picture of the author Thriftypreneur
        Originally Posted by Steve B View Post


        Are the two mutually exclusive
        They're not, but some names are simply easier to "brand" than others. Obviously, every webmaster wants a domain for their site that is both an exact match and easily brandable. But those domains are extremely rare.

        Originally Posted by Steve B View Post

        "Brandable" it seems to me, for many aspiring marketers, implies anything that is not EMD or keyword rich! It doesn't matter that the domain is a five word phrase that no one would ever use or remember.

        "Brandable" increasingly seems like a catch-all word to include any domain name that is "made up" because the owner couldn't find the name he really wanted.

        Making a new domain name a recognized brand takes a lot of work, IMO, and being a "brandable" name has more to do with what you do with the name as opposed to what you choose for the name.
        While I don't disagree with any of the above, the problems with most EMDs is they don't have unique identifiers and they're not easy to remember, which is what branding is all about. Can they be branded? Sure, but it's a hell of a lot harder than using a domain that was picked specifically for branding purposes.

        Here's an example I've used before: If your site is about reviewing the best gaming headsets, which would you think would be easier to brand? BestGamingHeadsetReview.com or EarGeeks.com?

        I don't know about you, but I'll be trying to brand the latter before the former, every time.
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        • Profile picture of the author sbucciarel
          Banned
          Originally Posted by Thriftypreneur View Post

          Here's an example I've used before: If your site is about reviewing the best gaming headsets, which would you think would be easier to brand? BestGamingHeadsetReview.com or EarGeeks.com?

          I don't know about you, but I'll be trying to brand the latter before the former, every time.
          I'm with you on that. The first domain is just awful. The second is memorable, creative and fun.
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  • Profile picture of the author Lori Kelly
    What the heck is a cracker pie?

    Smart.

    Has me thinking now... Thanks!
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    • Profile picture of the author Lori Winsor
      Well, no one can REALLY read those 5-6 words domain names... 2-3 words are memorable, even if they are on pies...(some will say especially if they are on pies)
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  • Profile picture of the author vipanil7
    well crackerpie.com owner is my friend they have create unique content for site with Target keywords and done Good SEO/SMO
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  • Profile picture of the author NicheService
    "unique content ... Target keywords ... Good SEO/SMO" -vipanil7 . Those are the main keys for any site to be profitable, branded or not.
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  • Profile picture of the author Gene Pimentel
    There is a lot of overlap between brandables, keyword-rich and EMD domains. The main consideration is how one intends to use them.
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  • Profile picture of the author John Atkins
    Domain names aside the owner of that website didn't charge much for it. He could've sold it for more I am sure. Personally I wouldn't have sold it for less than $15,000.
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  • Profile picture of the author BuyExpiredDomains
    A great domain name can go a long way to making you some money.
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