Corporate or Personal Brand?

9 replies
Hi everyone,

Do you prefer a corporate- or personal brand for your online business?

I think both have their pros and cons.
I've asked this question myself because I want to start in the Internet Marketing niche and deliver value to my audience.

A kind of personal brand could be like: "Marketing With Orhan" or just "OrhanAlparslan"

Corporate or Personal?
#brand #corporate #personal
  • Profile picture of the author writeaway
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    • Profile picture of the author Orhan Alparslan
      Originally Posted by writeaway View Post

      You can go either way. If you go corporate, you might alienate a certain class of potential customers. If you go personal, you might be leaving money on the table by appearing to focus mostly on mom-and-pop or solo operations. There is a happy middle ground though-professional consultant. This way, you're business-oriented enough to get the eye of top shelf enterprise clients while still being accessible to small to medium-sized operations.

      Regardless of which route you go, DO NOT make a website that sucks. Doing so will suck out whatever advantages your classification choice brings.
      Thanks for sharing your thoughts, finding a way in between sounds the right way to go.
      I know that first impressions are really important and I don't want to screw that part up, so I've recently bought a Genesis Framework and I've started learning CSS to build a child theme.

      This question popped up actually when I was designing a logo for my business and trying different fonts. So here are a few drafts;

      https://lh4.googleusercontent.com/-k...-no/imagem.JPG

      any opinions?
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  • Profile picture of the author Lucian Lada
    There's a good book on branding you might want to check out: Brand Against the Machine: How to Build Your...Brand Against the Machine: How to Build Your...
    I've read it at the recommendation of another person here and it's brilliant.
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  • Profile picture of the author tpw
    I went with personal brand in the beginning.

    I should have gone with a corporate brand, as it would have made selling off my domains much easier and profitable, when I was ready to move on to different things.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author mamadou douka
    This something that i myself struggled with but if you think about ,maybe in the future ,to have a partner and mastermind together like i see a lot of people are doing today then a name that is not related to you at all will be the choice .But if this is going to be what you choose to do online and if this is what is going to represent you for ever than yes i will go with personnel .I myself have both, my name with local SEO and BRANDING for small business owner and a branded name for another niche that i am passionate also about.
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    • Profile picture of the author Orhan Alparslan
      I never thought about joint venturing under the same brand actually, but it is definitely something to consider later on.
      thanks mamadou!
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  • Profile picture of the author CDarklock
    Originally Posted by Orhan Alparslan View Post

    Do you prefer a corporate- or personal brand for your online business?
    Personal.

    Basically, I am my niche. If you are looking for internet marketing, hey, great! Go to the Warrior Forum or whatever. Great places for internet marketing are everywhere.

    My blog and my products are not about internet marketing. They're about how I do things. They're about the right things to do, based on my values and my priorities.

    Maybe you have different ones. That's cool. There are plenty of other people out there who teach internet marketing. Maybe one of them has your priorities. Or, you know, maybe your priorities are wrong. Not saying they are; just saying maybe. I've been wrong before. I'm pretty sure you have, too.

    But first and foremost, I am not in this to make an audience happy. There is an audience that is happy with what I do, and that's fantastic, but I'd do what I do with or without them. I'm also not in this to make money. There is money, but I'd do it with or without the money.

    In fact, I spent an awful lot of time doing this stuff without audience or money (and I don't exactly have much of either even now), and it hasn't really changed much.

    As far as ultimately selling the business... I kind of can't. It's not the sort of business where I can do that. And that's the price you pay for this type of branding.

    Also, my stuff has very little to do with doing things right, which is what everyone else seems to be on about. Everybody seems to be very concerned about how to write an email, when I'm much more concerned with whether to write an email and what sort of email to write.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author aarthielumalai
    It depends I guess. How well do you know your niche? If you want to attach your name to your business, you must be a real expert in it. You don't want to sully your reputation by giving out sub-par information under your name, now do you?

    Another thing you want to think about is the time period of your business. If you want to sell your domain/business, you need to have a corporate branding, or you might find it difficult to find buyers.

    So, if you are sure that you won't want to sell off your business in the future, then go the personal route; otherwise, the corporate route is the better one.
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    • Profile picture of the author Orhan Alparslan
      Originally Posted by aarthielumalai View Post

      It depends I guess. How well do you know your niche? If you want to attach your name to your business, you must be a real expert in it. You don't want to sully your reputation by giving out sub-par information under your name, now do you?

      Another thing you want to think about is the time period of your business. If you want to sell your domain/business, you need to have a corporate branding, or you might find it difficult to find buyers.

      So, if you are sure that you won't want to sell off your business in the future, then go the personal route; otherwise, the corporate route is the better one.
      You've made some good points to consider, I probably will go corporate, maybe a will have a change of heart in the future and sell the company. Also I may encounter partners who are looking to work with me as a team under one brand.

      Thanks!
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