An 11-year-old boy was more than £8,000 richer today after his collection of memorabilia from fast food chain McDonald's went under the hammer.
Luke Underwood's massive collection of 7,000 promotional items is believed to be the largest of its kind in the UK and attracted bidders from all over the world.
The rare Mcmemorabilia featured the only known complete set of the 101 Dalmations in their original bags, as well as hundreds of Happy Meal boxes, toys and posters.
Young entrepreneur: 11-year-old Luke Underwood is £8,000 richer after his extensive collection of McDonald's memorabilia went under the hammer
Last night bidders from across the world battled for parts of the 5,000-piece coveted collection - believed to be the largest of its kind in the UK - in a sale at Unique Auctions in Lincoln.
It was sold off in around 300 lots for a grand total of £8,130, with parts going to buyers from the UK, Germany, America and Japan.
Luke , from South Clifton, Notts, said he was sad to see his collection go but looking forward to his next big buy.
Rare: The collection include the only known complete set of the 101 Dalmations in their original bags
'I didn't really want to sell it but now I'm planning on saving the money so I can buy something else like this and make some more money," he said.
'I want to be a businessman when I'm older. I like going to car boot sales with my dad and buying things then selling them for more."
Luke persuaded his father Philip to buy the assortment of toys, posters and boxes, dating from 1990 to 1999, from another collector when he was seven for just £250.
But the family decided it was time to sell the items after the collection began taking over their home with boxes in the loft, bedroom, landing and half the lounge.
'It was all over the house - the front room, the kitchen and the landing,' said father Philip.
Mcmemorabilia: The massive collection of 7,000 promotional items is believed to be the largest of its kind in the UK
'We decided we needed to do something about it so we took it to Unique Auctions. The response its had is amazing.'
Mr Underwood said his son definitely has the makings of a shrewd businessman and added: 'Luke's got quite a knack.
'I can give him £10 and he can turn it into £20 just like that. The other week he bought a pushbike for £20 and sold it for more than £100.'
It has been estimated that 10,000 Happy Meals would have to have been eaten to create the collection, which features 200 boxes, some of which have never been used.
'This was one of the most unique collections ever to go on the market and the response was phenomenal,' said Terry Woodcock, owner of Unique Auctions, Lincoln, where the sale took place
'I think we had quite a lot of people there tonight who did absolutely nothing but write down all the prices.
'But we had three good buyers from America, two from Germany, and one or two from the continent, as well as seven or eight in this country.
'It's quite sad really to see it all split up. I still believe this should be in some form of tourist attraction because young children would have loved to see it.'