It actually offers some great ideas, such as "tent poling", which is creating videos for timely newsworthy events, plus lots of other advice to get your videos more views (and make more money).
YouTube Creator Handbook Marketing Manual:
YouTube Playbook Guides
If you know about the YouTube Creator Handbook, you may not be aware that Youtube also has released their "Playbook Guides":
| Today, we're announcing the creation of Playbook Guides - a new set of resources designed for the unique needs of different content creators. Playbook Guides are now available in the following categories: Sports, Music, Education, Media Companies, and Nonprofits. |
Whereas the YT Creator Handbook is for general YT marketing, the Playbook Guides give excellent advice for some specific niches:
YouTube Creator Academy
And you may not be aware that YouTube/Google also offers a detailed course on how to set up and optimize your YouTube channel:
Free Online Courses | Maximize Your Channel | YouTube Creator Academy
Youtube also has a channel called "Youtube Creator Academy".
It's pretty good. Check it out here:
YouTube Creator Academy - YouTube
If you're into marketing on Youtube or just thinking about it, all the stuff on this page is excellent and FREE.