Google analytics reports

4 replies
As part of a good service to my clients I want to start providing Google analytics reports every month. The question I have is; what should I report on? What goals in analytic's should I set up?

Obviously I am going to report on visitor numbers, where these visitors came from and which keywords they used. What else would you guys recommend?

Thanks!
#analytics #google #reports
  • Profile picture of the author damondietz
    Personally I look at a few things in addition to the ones you listed

    Bounce Rate:
    Pages Per Visit:
    Length of Stay:
    Exit Page:
    Landing Page:
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  • Profile picture of the author Sina Nasseri
    Great question.

    There are thousands of metrics you can show in your report but in order for it to be meaningful to the client it needs to align with their business goals. To figure out what goals to create, I would first recommend you determine the following:

    -What business/industry are they in?
    -What product/service are they offering?
    -What is the Call-To-Action on the landing page?
    -Is the website product-driven (increase $$$) or informational (increase awareness)?
    -What is the main purpose of the website?

    Based on the above, you'll be in a better position to determine what metrics [Key Performance Indicators] should be monitored and included in your report to the client.

    In my experience, for these reports to be of value (as opposed to just a data dump), it's better to trend 5 metrics that answers the most important questions for a website owner, than 50 metrics that will just get tossed in the 'Archive' folder.

    Hope that helps!

    Sina
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  • Profile picture of the author Dan Grossman
    Conversion rate, revenue, average ticket size, average customer lifetime value of a specific cohort (i.e. "people that signed up this month" vs "people that signed up last month", and how much it's gone up), turnover/churn rate are the kind of metrics that they will PAY YOU to know and to improve.

    Traffic, referrers, keywords and such are information you use to increase those metrics. They're irrelevant to your client as they're irrelevant to his business.

    Knowing the difference between vanity metrics and KPIs is the difference between being a human interface to some numbers they could get for free themselves, versus a valuable business consultant. Try to be the latter, as it pays much, much better.
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  • Profile picture of the author MelanieandMiles
    Through the visitor flow report you can help your client understand what parts of their site help get the visitor closer to converting and where the major drop off points are. Kind of more conversion optimization info but clients really want conversions!!!
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