My Aweber Email Sequence

by sb06
35 replies
First off, I'm NOT in the MMO niche so keep that in mind but basically my set up goes like this.

1.) Welcome email (with link to their free product)
2.) High value content email
3.) High value content email
4.) High value content email
5.) Promo email (clickbank product within my niche)
6.) High value content email
7.) High value content email (but also has link at the bottom to a page on my site where they can buy amazon books related to what I talk about in the email)
8.) High value content email
9.) High value content email
10.) Promo email (clickbank product within my niche)

And that's it! That's my entire campaign. I'm a total newbie at all this and this is my first shot at list building and email marketing. I still have #9 email to create, but once that's done I'm going to load them all up into my autoresponder and start actively promoting my site! (Something I've also been waiting to do until I had all my emails written and ready to go).

My question is, does the above sequence look okay? Is it too short? (I just don't have much else to offer). Would you do anything differently? I also have an ebook for sale that I created on my site... and I was thinking about promoting it also somewhere in my sequence. The only reason I chose not to is that a.) it is already on my site and b.) I use it for an OTO (for a reduced price) that they see when they confirm to my list. I didn't want to bombard them with the offer again, but idk.

Thanks for any tips or advice you can give me! I know there are some strong list builders in this community and I hope to hear from you!
#aweber #email #sequence
  • Profile picture of the author sb06
    ALSO, I was planning on spacing them out every 3 days.
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  • Profile picture of the author jinjuujii
    Sb06. Good luck with your list! I'm new to this as well and list building is the way I'm trying to go.

    Rigt now i'm just looking to build a good content driven website and start to get my list going. Is that how you should do it?
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    • Profile picture of the author sb06
      Originally Posted by jinjuujii View Post

      Sb06. Good luck with your list! I'm new to this as well and list building is the way I'm trying to go.

      Rigt now i'm just looking to build a good content driven website and start to get my list going. Is that how you should do it?
      That's what I did. I created my site first, filled with great unique/high quality content. Then I created my free report to give away, then I created an ebook to sell as a OTO, I just signed up for aweber a few days ago, picked my afilliate products to promote, and now I'm finalizing the emails that will go out.

      This has been a long work in progress, I definitely hope it pays off!
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  • Profile picture of the author Anthony La Rocca
    Hi sb,

    Definitely off to a great start Couple things I might add..

    1) Try to space out the TIMES / Dates with a few days off in between to not seem like you are bombarding them. If you do this right, that 10 sequence of events, will go just fine spread out over a month or so..

    2) Providing high value content is always great, but in 2013 its really all about connecting with your prospects and gaining trust by building relationships. A great way to do this is with none other than a Webinar / Google Hangout. Tell your audience that you are changing things up for this email and tomorrow at XX time you will be going over all the content there live and will be available for Q & A

    Lastly, this will also give you a shot to promote that ebook you have for sale, without bombarding their inboxes with it.

    3) Adding onto 2, no matter what your niche is, make sure you have yourself a Facebook Page / Group and are asking your audience to engage on Facebook as well. I like to tease SOME high value content in my sequence emails, then tell them to head over to the FB Page and to get the rest of the info on the wall or pinned post. You can even get them to comment on this post to win a prize ect.... you want this area to really go viral for ya

    Hope this helps ya think out of the box a bit. You learn how to profit by doing that, and you will be able to sell to all the rest that choose to remain inside the box

    Cheers!


    Originally Posted by sb06 View Post

    First off, I'm NOT in the MMO niche so keep that in mind but basically my set up goes like this.

    1.) Welcome email (with link to their free product)
    2.) High value content email
    3.) High value content email
    4.) High value content email
    5.) Promo email (clickbank product within my niche)
    6.) High value content email
    7.) High value content email (but also has link at the bottom to a page on my site where they can buy amazon books related to what I talk about in the email)
    8.) High value content email
    9.) High value content email
    10.) Promo email (clickbank product within my niche)

    And that's it! That's my entire campaign. I'm a total newbie at all this and this is my first shot at list building and email marketing. I still have #9 email to create, but once that's done I'm going to load them all up into my autoresponder and start actively promoting my site! (Something I've also been waiting to do until I had all my emails written and ready to go).

    My question is, does the above sequence look okay? Is it too short? (I just don't have much else to offer). Would you do anything differently? I also have an ebook for sale that I created on my site... and I was thinking about promoting it also somewhere in my sequence. The only reason I chose not to is that a.) it is already on my site and b.) I use it for an OTO (for a reduced price) that they see when they confirm to my list. I didn't want to bombard them with the offer again, but idk.

    Thanks for any tips or advice you can give me! I know there are some strong list builders in this community and I hope to hear from you!
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    • Profile picture of the author sb06
      Originally Posted by LaRocca View Post

      Hi sb,

      Definitely off to a great start Couple things I might add..

      1) Try to space out the TIMES / Dates with a few days off in between to not seem like you are bombarding them. If you do this right, that 10 sequence of events, will go just fine spread out over a month or so..

      2) Providing high value content is always great, but in 2013 its really all about connecting with your prospects and gaining trust by building relationships. A great way to do this is with none other than a Webinar / Google Hangout. Tell your audience that you are changing things up for this email and tomorrow at XX time you will be going over all the content there live and will be available for Q & A

      Lastly, this will also give you a shot to promote that ebook you have for sale, without bombarding their inboxes with it.

      3) Adding onto 2, no matter what your niche is, make sure you have yourself a Facebook Page / Group and are asking your audience to engage on Facebook as well. I like to tease SOME high value content in my sequence emails, then tell them to head over to the FB Page and to get the rest of the info on the wall or pinned post. You can even get them to comment on this post to win a prize ect.... you want this area to really go viral for ya

      Hope this helps ya think out of the box a bit. You learn how to profit by doing that, and you will be able to sell to all the rest that choose to remain inside the box

      Cheers!
      Thank you so much! I thought about creating a fb page for my site but thought I would never update it in fear of not knowing what to post about on a continual basis. ALSO I was worried about not getting any "likes". And it's hard to get likes on a page that doesn't have any, or has very minimal! haha
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      • Profile picture of the author Anthony La Rocca
        No worries!

        I tell my clients all the time, you have to learn to accept having an active and evergrowing Facebook page just needs to be a reality now..kinda like how important it is to have an optin form on your site, or a domain name period.

        To be honest with ya, there are sites like Fiverr out there that can help give you a 'boost' (and I am using that liberally) in the amount of likes. Lets face it, we all would rather eat a busy restaurant with a line sometimes out the door when we drive by, as opposed to on that is dead empty and looks desperate for patrons.

        The beauty about doing this initally is its inexpensive, VERY VERY low risk of getting caught, and no one can tell except u if the likes are even interested in your niche or not.

        Once you got a few 1000 likes, which you can do for $10 - $20 this is when you get a $50 Ad coupon for Facebook and build targetted ad's around your niche. Not sure who to target in these ad's? Use google to find your competition then use quantcast.com to get a good idea on demographics you target.

        My ninja trick with FB ad's is keep it simple.

        If your niche is about Pitbull Dog, here is what my ad would say

        "Love Pitbulls?
        <Image of Pitbull>
        Then LIKE Us!"

        When it comes to content, you can schedule posts that you or an outsourcer can write for the future, but the beauty about Facebook is that if you just lead with the torch, passionaite people in your Niche will take the lead and post / ignite convos of content with your new job just becoming to appreciate and add value to what they post.

        Just keep plugging away and really stick to this niche and do watever it takes to make it profitable. At this stage of the game is when MOST of the 99%'rs give up and try something else...and that just leaves even more for the rest of us action takes right?

        Originally Posted by sb06 View Post

        Thank you so much! I thought about creating a fb page for my site but thought I would never update it in fear of not knowing what to post about on a continual basis. ALSO I was worried about not getting any "likes". And it's hard to get likes on a page that doesn't have any, or has very minimal! haha
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        • Profile picture of the author sb06
          Originally Posted by LaRocca View Post

          No worries!

          I tell my clients all the time, you have to learn to accept having an active and evergrowing Facebook page just needs to be a reality now..kinda like how important it is to have an optin form on your site, or a domain name period.

          To be honest with ya, there are sites like Fiverr out there that can help give you a 'boost' (and I am using that liberally) in the amount of likes. Lets face it, we all would rather eat a busy restaurant with a line sometimes out the door when we drive by, as opposed to on that is dead empty and looks desperate for patrons.

          The beauty about doing this initally is its inexpensive, VERY VERY low risk of getting caught, and no one can tell except u if the likes are even interested in your niche or not.

          Once you got a few 1000 likes, which you can do for $10 - $20 this is when you get a $50 Ad coupon for Facebook and build targetted ad's around your niche. Not sure who to target in these ad's? Use google to find your competition then use quantcast.com to get a good idea on demographics you target.

          My ninja trick with FB ad's is keep it simple.

          If your niche is about Pitbull Dog, here is what my ad would say

          "Love Pitbulls?
          <Image of Pitbull>
          Then LIKE Us!"

          When it comes to content, you can schedule posts that you or an outsourcer can write for the future, but the beauty about Facebook is that if you just lead with the torch, passionaite people in your Niche will take the lead and post / ignite convos of content with your new job just becoming to appreciate and add value to what they post.

          Just keep plugging away and really stick to this niche and do watever it takes to make it profitable. At this stage of the game is when MOST of the 99%'rs give up and try something else...and that just leaves even more for the rest of us action takes right?

          Thanks soooooo much for your advice! Would you mind if I PMed you the link to my site and you can tell me yourself if you think I have a profitable idea or not? Maybe even a glance over my site will inspire you to give me more tips lol
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          • Profile picture of the author Anthony La Rocca
            Hi sb,

            No problem at all. Thanks for asking. Feel free to pm me your site and when I got a moment I will look it over. If you got Skype, toss me that too - makes for a more personal connection for giving tips

            Cheers!

            Originally Posted by sb06 View Post

            Thanks soooooo much for your advice! Would you mind if I PMed you the link to my site and you can tell me yourself if you think I have a profitable idea or not? Maybe even a glance over my site will inspire you to give me more tips lol
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            • Profile picture of the author sb06
              Originally Posted by LaRocca View Post

              Hi sb,

              No problem at all. Thanks for asking. Feel free to pm me your site and when I got a moment I will look it over. If you got Skype, toss me that too - makes for a more personal connection for giving tips

              Cheers!

              Sweet thanks! PM sent

              Oh btw, since we're on the subject of skype, I have a question I always wanted to know about... why is it when I click on the little skype icon below someone avatar I get a little pop up with this message:

              403 Forbidden

              Access to this resource on the server is denied!
              Powered By LiteSpeed Web Server
              LiteSpeed Technologies is not responsible for administration and contents of this web site!"
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  • Profile picture of the author hustlinsmoke
    I always let my list know if any questions about anything to call me skype me or mail me. I also let them know, Im not a master of anything but if I don't know I have the contacts that do know.

    I strive to get my list to contact me, takes me a while to answer those emails everyday but I do it and with a smile. cause without my list I would be lost.

    There are people here who have my phone number and have called me. I had maybe six emails in my box this morning have about four to get too now and that doesn't include my inbox on all the forums. I know a few more like me but trust me, you emailed these so called marketers and bet you get less than a 20 percent return email in answers to your problems. YOu may get a 80 percent return email saying buy this and it will take care of it though.
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    • Profile picture of the author sb06
      Originally Posted by hustlinsmoke View Post

      I always let my list know if any questions about anything to call me skype me or mail me. I also let them know, Im not a master of anything but if I don't know I have the contacts that do know.

      I strive to get my list to contact me, takes me a while to answer those emails everyday but I do it and with a smile. cause without my list I would be lost.

      There are people here who have my phone number and have called me. I had maybe six emails in my box this morning have about four to get too now and that doesn't include my inbox on all the forums. I know a few more like me but trust me, you emailed these so called marketers and bet you get less than a 20 percent return email in answers to your problems. YOu may get a 80 percent return email saying buy this and it will take care of it though.
      Got it. So make myself readily available to contact by my list and actually RESPOND to questions or comments they have. Will do! Thanks!
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  • Profile picture of the author WillR
    I know people say you want to develop that relationship before you start selling. The reality is though that the moment someone opts in to your squeeze page is the moment they are MOST interested about that topic. Every day that passes by after that they likely become less and less interested.

    So you owe it to them and yourself to offer them a paid solution right away. Some people don't want all your free stuff, they just want a solution that works right away, whether paid or not. If you have a great paid solution then you owe it to yourself and them to show it to them right away. Why delay it?

    Obviously after that you will want to offer valuable content but don't be afraid to offer a paid solution right away if it truly is good. You will only be doing them a favor.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by sb06 View Post

    1.) Welcome email (with link to their free product)
    2.) High value content email
    3.) High value content email
    4.) High value content email
    5.) Promo email (clickbank product within my niche)
    6.) High value content email
    7.) High value content email (but also has link at the bottom to a page on my site where they can buy amazon books related to what I talk about in the email)
    8.) High value content email
    9.) High value content email
    10.) Promo email (clickbank product within my niche)
    From your outline above, it looks like you're waiting
    until the 5th e-mail, until you attempt to make an
    offer.

    Are you including a link to offers that can benefit
    your subscribers in each of your e-mails?

    Also, it looks like you're splitting-up your e-mails
    into separate 'high content' and 'promo' e-mails.

    You may find that your subscribers find that too
    predictable and screen out your promo e-mails
    and just soak up your high value content - for
    free.

    I recommend only giving away content that moves
    your subscribers closer to buying an offer (either
    yours or an affiliate offer).

    Dedicated to mutual success,

    Shaun
    Signature

    .

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    • Profile picture of the author sb06
      Originally Posted by Shaun OReilly View Post


      1. Are you including a link to offers that can benefit
      your subscribers in each of your e-mails?

      2. Also, it looks like you're splitting-up your e-mails
      into separate 'high content' and 'promo' e-mails.

      3. You may find that your subscribers find that too
      predictable and screen out your promo e-mails
      and just soak up your high value content - for
      free.

      4. I recommend only give away content that moves
      your subscribers closer to buying an offer (either
      yours or an affiliate offer).

      Dedicated to mutual success,

      Shaun

      1. No I'm not... I'm only including links that will benefit them in my "promo" emails.

      2. Yes that's exactly what I'm doing... is this bad?

      3. I sure hope not! I've always learned with IM that providing "high value content" emails will prove to be successful when you then try to "market" them something.

      4. So are you basically saying, prior to the "promo" email I shall "warm them up" first?

      Thanks for your input!
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      • Profile picture of the author Shaun OReilly
        Originally Posted by sb06 View Post

        1. No I'm not... I'm only including links that will benefit them in my "promo" emails.
        I wouldn't do it that way.

        Instead, I would recommend sending out some good
        content that moves them closer to buying an offer
        in the same e-mail.

        (Test it out for yourself, to find out what works best
        for you though).
        Originally Posted by sb06 View Post

        2. Yes that's exactly what I'm doing... is this bad?
        I think it's a bad approach because people may tune
        out of your promo e-mails if they see your pattern
        of content, content, content, pitch.

        Plus, you can never tell at what time your subscriber
        will be ready to buy your offer. You're relying on them
        being reading to buy in your promo e-mails only rather
        than during the majority of e-mails you send them.
        Originally Posted by sb06 View Post

        3. I sure hope not! I've always learned with IM that providing "high value content" emails will prove to be successful when you then try to "market" them something.
        High value content is what you should SELL, not give
        away in abundance for free.

        You need to give away a limited amount of good content
        very judiciously that moves people closer to buying.

        If you give away too much great information, they may
        become satisfied and not feel the need to buy your
        paid offers.
        Originally Posted by sb06 View Post

        4. So are you basically saying, prior to the "promo" email I shall "warm them up" first?
        No.

        I'm saying that you should set the relationship off by
        being clear that you share good content and make
        relevant offers too.

        If your offers benefit your subscribers, then you should
        give them the opportunity to buy and benefit from them
        when they're ready to buy.

        (They determine when they're ready to buy, not you).

        Dedicated to mutual success,

        Shaun
        Signature

        .

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        • Profile picture of the author nhynes57
          Even in the just content emails I would put a P.S. or Sponsored By at the end with a link to an affiliate offer. Seems to work ...
          Signature

          "There is no spoon"

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  • Profile picture of the author vicdd
    Originally Posted by sb06 View Post

    Is it too short? (I just don't have much else to offer). Would you do anything differently?
    I'm wondering about that myself.
    If I have a list to which I send my autoresponder series of, let's say, 10 emails, like the OP described - then what? I suppose I keep adding things to my autoresponder as long as they keep buying things, right? "Abandoning" the list after 10 emails just seems like such a waste for me :confused:
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    • Profile picture of the author clever7
      Originally Posted by vicdd View Post

      I'm wondering about that myself.
      If I have a list to which I send my autoresponder series of, let's say, 10 emails, like the OP described - then what? I suppose I keep adding things to my autoresponder as long as they keep buying things, right? "Abandoning" the list after 10 emails just seems like such a waste for me :confused:
      You can stop sending emails for a while, but you should prepare new messages and always be in contact with your list.

      You may need more than 10 messages to convince your readers to buy the products you are promoting.

      Later you can promote related products. It's not a good idea to abandon your list.

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      • Profile picture of the author sb06
        Originally Posted by clever7 View Post

        You can stop sending emails for a while, but you should prepare new messages and always be in contact with your list.

        You may need more than 10 messages to convince your readers to buy the products you are promoting.

        Later you can promote related products. It's not a good idea to abandon your list.
        Oye, i'm getting conflict stories. you say to wait to promote products, while someone else in this thread said:

        "I know people say you want to develop that relationship before you start selling. The reality is though that the moment someone opts in to your squeeze page is the moment they are MOST interested about that topic. Every day that passes by after that they likely become less and less interested."


        Idk what to dooooo?!
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        • Profile picture of the author mungoyonty
          Originally Posted by sb06 View Post

          Oye, i'm getting conflict stories. you say to wait to promote products, while someone else in this thread said:

          "I know people say you want to develop that relationship before you start selling. The reality is though that the moment someone opts in to your squeeze page is the moment they are MOST interested about that topic. Every day that passes by after that they likely become less and less interested."


          Idk what to dooooo?!
          I think the best lesson to take from this is that there's no absolute right or wrong way to go about email marketing. As you can see, everyone has their own ideas on what works and what doesn't.

          The best way is start testing for yourself. You've got a system in place. You've got a way of collecting email addresses, and you've got an autoresponder series set up, which is fantastic.

          Now the only way to se if it works is to start driving traffic to it.

          If it's successful straight away then great. If not, try changing things up.

          Remember, what works for one marketer/niche/email list, wont necessarily work for another. You just have to test.

          Good luck.
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        • Profile picture of the author clever7
          Originally Posted by sb06 View Post

          Oye, i'm getting conflict stories. you say to wait to promote products, while someone else in this thread said:

          "I know people say you want to develop that relationship before you start selling. The reality is though that the moment someone opts in to your squeeze page is the moment they are MOST interested about that topic. Every day that passes by after that they likely become less and less interested."


          Idk what to dooooo?!
          I didn't mean you should wait to promote your products, I only said that perhaps your subscribers need more than 10 messages to make a buying decision, you never know. I believe you should promote your products in every message, besides sending good content.

          You can stop sending messages for a while and send more messages later, but don't abandon your list.

          You can promote related products besides the first ones. The new products will help you write something else to your subscribers, so you will have new ideas.





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    • Profile picture of the author sb06
      Originally Posted by vicdd View Post

      I'm wondering about that myself.
      If I have a list to which I send my autoresponder series of, let's say, 10 emails, like the OP described - then what? I suppose I keep adding things to my autoresponder as long as they keep buying things, right? "Abandoning" the list after 10 emails just seems like such a waste for me :confused:
      I know I don't have any idea how to "keep it going" with my list! My niche is kind of small, and there's only mine and a few other click bank products to offer my list... so after that I'm kind of stuck with "well now what?"
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  • Profile picture of the author Randall Magwood
    I think your email sequence can work. All depends on who opens up your emails to read them. Part of your success is having a very good email subject line. I personally email every 3 days, and let the autoresponder do all the work for me.
    Signature
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    • Profile picture of the author sb06
      Originally Posted by Randall Magwood View Post

      I think your email sequence can work. All depends on who opens up your emails to read them. Part of your success is having a very good email subject line. I personally email every 3 days, and let the autoresponder do all the work for me.
      This is the best news I've heard all night, lol. I feel like I have pretty compelling subjects and I also decided to mail out every 3 days.
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    • Profile picture of the author d3communications
      Originally Posted by Randall Magwood View Post

      I think your email sequence can work. All depends on who opens up your emails to read them. Part of your success is having a very good email subject line. I personally email every 3 days, and let the autoresponder do all the work for me.
      This. The best content doesn't do any good w/o getting read int the first place.

      Test your subject lines obsessively.
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  • Profile picture of the author vicdd
    What is this killer subject line anyway?
    I'm signed up to a lot of different lists just to model what other guys are doing (most of them are IM, and I don't really remember singing up for most of them, but since I did it must have been for a good reason, recommendation etc.), and 50% of the time I see subject likes like "Have you seen this?" or "check this out" (literally). Are those seriously good? They don't seem that appealing to me as a potential buyer/reader.
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    • Profile picture of the author drewfioravanti
      There is no right or wrong way to write email. Many sell every day and are successful. Many sell once a week and are successful.

      What counts most is whether or not you are helping each individual person on your list to achieve their goal.

      Originally Posted by vicdd View Post

      What is this killer subject line anyway?
      I'm signed up to a lot of different lists just to model what other guys are doing (most of them are IM, and I don't really remember singing up for most of them, but since I did it must have been for a good reason, recommendation etc.), and 50% of the time I see subject likes like "Have you seen this?" or "check this out" (literally). Are those seriously good? They don't seem that appealing to me as a potential buyer/reader.
      "Have you seen this" or "Check this out" work because the arouse curiosity. It "opens a loop" in your reader's mind that they have to close. The only way to close it is to open the email.

      Anything that arouses curiosity or is different than the usual is best. Be creative. Just don't be deceitful. No one likes to be deceived. Your subject should pertain to the content of the email and should not be something you use just to get opens. Because once people feel they are deceived, they become spiteful. And, they click unsubscribe. And, they should.
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      • Profile picture of the author vicdd
        Originally Posted by drewfioravanti View Post

        "Have you seen this" or "Check this out" work because the arouse curiosity. It "opens a loop" in your reader's mind that they have to close. The only way to close it is to open the email.

        Anything that arouses curiosity or is different than the usual is best. Be creative. Just don't be deceitful. No one likes to be deceived. Your subject should pertain to the content of the email and should not be something you use just to get opens. Because once people feel they are deceived, they become spiteful. And, they click unsubscribe. And, they should.
        Thank you for the explanation.
        I'm not saying it is bad, although it doesn't work for me. It must however work on majority, since people are using it. I was just wondering what's behind it.
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  • Profile picture of the author curationsoft
    I suggest that you use different subject lines, something that will attract your recipients to click and open your email
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  • Profile picture of the author MaxTheMarketer
    Originally Posted by sb06 View Post

    First off, I'm NOT in the MMO niche so keep that in mind but basically my set up goes like this.

    1.) Welcome email (with link to their free product)
    2.) High value content email
    3.) High value content email
    4.) High value content email
    5.) Promo email (clickbank product within my niche)
    6.) High value content email
    7.) High value content email (but also has link at the bottom to a page on my site where they can buy amazon books related to what I talk about in the email)
    8.) High value content email
    9.) High value content email
    10.) Promo email (clickbank product within my niche)

    And that's it! That's my entire campaign. I'm a total newbie at all this and this is my first shot at list building and email marketing. I still have #9 email to create, but once that's done I'm going to load them all up into my autoresponder and start actively promoting my site! (Something I've also been waiting to do until I had all my emails written and ready to go).

    My question is, does the above sequence look okay? Is it too short? (I just don't have much else to offer). Would you do anything differently? I also have an ebook for sale that I created on my site... and I was thinking about promoting it also somewhere in my sequence. The only reason I chose not to is that a.) it is already on my site and b.) I use it for an OTO (for a reduced price) that they see when they confirm to my list. I didn't want to bombard them with the offer again, but idk.

    Thanks for any tips or advice you can give me! I know there are some strong list builders in this community and I hope to hear from you!
    I would advice you to test including your promo-links in each high value content e-mail because as you deliver high value content inside an e-mail people get pumped up and this is where you want to pitch your product so they can act on their pumped up state! ;-)

    Take Care & Have An Awesome Day, Fellow Warrior! / Max "MaxTheMarketer" K.
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  • Profile picture of the author u119840
    My sequence is as follows (and always seems to work for me):

    1.. Welcome email (goes out immediately)
    2. Follow up (goes out 1 day after Message 1)
    3. High value content (No Offer Link) - 4 days after Message 2
    4. High value content (Includes Offer Link) - 4 days after Message 3

    ..and so on.. Basically, after the 2nd message, all you messages should be spaced by 4 days.. Don't schedule them for a specific day! It may be that the recipient has a particular activity on that day which means they don't get to read you message as soon as it arrives (i.e. taking the kids to school). If they dont read it as soon as it arrives, it'll get lost in a sea of other emails that have come in that day.. By spacing them 4 days apart, it means the person receives them on different days & therefore increase the chance your emails will be opened.

    Also, have one high value content email with NO offer link - then include your offer link in the next email.. Then don't include it in the next email, but include it in the email after that...and so on...

    JR
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    • Profile picture of the author IMstarter
      You should give them a one time offer when they sign up to your autoresponder.

      Think about it. Why are they signing up? Probably to solve a problem. When are they in the market for buying this product to solve their problem? Now or a month down the road?

      Most probably now. So it doesn't hurt to send them an offer at the very start. Some will buy while some might not. Build up a relationship and then send them the offer again if they did not buy the first time and hopefully, if the relationship is strong enough, they will buy from you.
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  • Profile picture of the author writeaway
    It all boils down to how you define 'high value' content. What is 'high value' to you might not be 'high value' to your list's average member.
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  • Profile picture of the author searchnology
    This is how I do it....

    1. The first 2-3 scheduled emails are sent 1 day apart immediately after subscribing. I then move to 5 days for the next 3-5 and then 7 days thereafter. This way you hit them more often when they are HOT and less often as they cool off.

    2. Send messages with content that "leads" them to a purchasing decision for my product. Not just random content for fireside reading.

    3. After 15-20 or so emails my autoresponder puts them in a loop to repeat the emails starting with email 2 or 3 or whatever makes since. They stay in this continuous loop until they opt-out or buy something and then move to a separate autoresponder series. I add new emails from time to time but the important thing is that I NEVER stop emailing with the loop in place. People will scoff at this but I haven't had a single complaint and your subscribers are not as in tune with your content as you might think...we all get dozens of emails a day so most wont remember something you sent 3 months ago or wont mind it being resent as long as it is still relevant.

    Also, someone mentioned buying Facebook followers...don't do that!!...read up why by searching for "EdgeRank"

    Good luck!

    Kevin
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    • Profile picture of the author Julius Minor
      Wow!.. So much good information in this thread.. What works for me is not how many emails I send out but what I send out.. If you test out when they open your emails.. like what time of day.. or the best time of the the week.. your golden
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