This is my Biggest Roadblock!!

27 replies
Niche selection. I have read a lot about selecting a good niche prior to creating an information product and I have also scanned a ton of people's opinions on here about what a person should do to select a good niche market to work in. Many of the ad copy courses I have studied say that selecting a niche is the most important part of your marketing that you should do BEFORE you create a project.

I get it and agree. However, they all seem to gloss over how to get this information. They usually tell you to go to the SRDS at your local library, however, I have gone to all of the local libraries in central KY and the SRDS isn't there. There are colleges that have parts of the SRDS however, you have to take classes there to use their material. (The SRDS is now online with some of these schools, but they require a student number to log in to that service.) So, since the SRDS isn't available, what other effective resources or methods are there to use?

I know that there are many of you that like to tell people to scan Clickbank to find a good niche to create a product or to sell one, but I have read so many conflicting thoughts on the validity of using Clickbank that I'm more confused than ever about selecting a viable subject or niche to create a product in.

There seem to be quite a few people on here that are making money with information products, and I hope that some of the more successful entrepreneurs on this forum will be kind enough to share their thoughts and strategies on this subject.

Anyway, I look forward o hearing from some of you on this subject and I wish to convey my thanks in advance on your help with this subject.

God Bless,
ELMO
#biggest #roadblock
  • Profile picture of the author dmeirx
    Hello elmo,

    first of all i really suggest to select one which you will like to make a product. internet is huge and you can select what ever niche you want. there is not only one golden path.....

    But try to focus on big niches like dating,weight loss, fitness , internet marketing in these huge niches selecet the one you like... so enjoy while you are making your product.

    Also dont forget to have a look trends... search for new trends. if a topic is going to be famous soon you will get some more chance to succeed...

    Take care
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  • Profile picture of the author Victor Edson
    I started blogging about one of my hobbies and it did well.

    What do you enjoy?

    Airplane swag and photoshop?

    I'd start off like this.. pull out a notepad and jot down as many of your hobbies as you can. Stuff YOU REALLY ENJOY DOING. Riding your bike, swimming, going on vacation.. whatever it is that you like. Then take a look at those activities and do some thinking about how you could create a site and monetize it around those hobbies that you currently have.

    That's what I did and how I was recommended to get started.. from there things expand.
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  • Profile picture of the author brutecky
    Niche selection is actually fairly easy. It should be something you are extremely interested in.
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  • Profile picture of the author jimmyvanilla
    There are different 'Tiers' of niches...

    Very broadly, you might be able to say they range from desperate down to just interested.

    Eg

    Desperate - people with problems they are desperate to solve and need information to solve it - make money, lose weight, relationships/dating,etc...

    Passionate - people with keen interests they would like to learn more about - dog training, playing golf, cycling, alternative energy, electronics, etc... (but some of the people who are interested in these topics are just that - interested, without any particular passion for the topic and others actually know a lot about the topic so they'll expect you to be very knowledgeable as well!).

    If you're not mad keen on a particular niche yourself or have any particular insight, I'd focus on the desperate niches.

    To work out some narrower niches, I'd be doing some keyword research to see what kind of information a lot of people are looking for.

    Eg

    Lose weight
    lose weight dieting
    lose weight from exercise
    lose weight for women/men/kids/teens
    lose weight for wedding/prom/summer

    Good luck!
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  • Profile picture of the author Veo
    Hey Elmo,

    I do more or less agree with all said above, I use some of these approaches, so I won't repeat it.

    However there is a way to find a good niche, or rather steal it, so to say, by doing research on sites like CB, CJ, etc.
    To put simple, it's reverse engineering.
    As you probably know, when product has good gravity it means, people are promoting it, which means, there's money.
    If you find something you think fits you, do a thorough research of that product and its components, think what you can do better, either in terms of creating better product or doing a better marketing.
    Before I started creating my own products from the scratch, I've used this approach, and it's paid off.
    So just use your head, guts, and make a ton of money!

    See ya,

    Veo
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    • Profile picture of the author VinnyBock
      If your stuck on niche selection, your stuck in park. It's true you don't want to start working towards a dead end, but you do have to start working to make money. (:rolleyes: obviously)

      As mentioned above, there is no right or wrong, it may be wise to stick to something your at least interested in... Have you tried using Google Trends to see whats hot right now?
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  • Profile picture of the author travlinguy
    You're making it WAY harder than it actually is. There's no magic formula or resource guide. Pick something you know and enjoy. I can't tell you how many threads I've seen here where people have selected a product or service to market and then find it nearly impossible to get busy doing it every day because it bores the crap out of them.

    Since you're going to be intimate with this niche while you develop your business it makes sense to pick something you enjoy.

    I started out years ago selling a stop smoking guide. I picked it because I know there's excellent money there. And I started doing well. But it wasn't long before I dreaded sitting down to do my marketing.

    I don't smoke. I don't like being around cigarette smoke. I don't understand why people choose to do something so harmful to their health. People pay a lot for cigarettes that are slowly (or quickly) killing them. In other words, I found that market made me frustrated. I eventually went on to something I liked and never looked back. If you really need a guide to help you with ideas get a big city Yellow Pages. Good luck.
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  • Profile picture of the author Lance K
    Originally Posted by elmo033057 View Post

    (The SRDS is now online with some of these schools, but they require a student number to log in to that service.) So, since the SRDS isn't available, what other effective resources or methods are there to use?
    I don't imagine it would be too hard to find a college student in need of a little spending money that would let you use their credentials to access the SRDS.
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    • Profile picture of the author elmo033057
      My goodness! Thanks to mikedcarroll, dmerix, victor, brutecky, jimmy vanilla, travilin guy, lanceK, vinneyblock, curationsoft, missterraK, and Saul. I really appreciate your input on this and I will really think and use what you all have taught me. This was very important to me and I do appreciate it.

      God Bless my Friends!

      ELMO
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      • Profile picture of the author elmo033057
        How would you find out if your passion has a big enough following? I once created a video series for Photoshop users, but I couldn't get anyone interested because there are so many free videos on YouTube and places like that nobody wanted to pay for them. I do get the idea to go into something that you have a passion for, but if people won't purchase them because they can easily get them elsewhere, then you won't make much money.

        Also, certain niches have crowds of people that don't have much money. If you get involved in a niche like Pokemon or whatever, you are looking at a niche that is mostly suited to adolescents and don't have much money.

        I guess I am looking for a way to find out whether or not I'm working in a niche that will pay. If I am going to be spending a good amount of time creating a product and then promoting it (both will take time and money) then I want to make sure there is a way to evaluate the market before creating a product or promoting one. Anyway, thanks to all of you that responded before.

        God Bless,
        ELMO
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        • Profile picture of the author SurrealPSD
          People weren't interested in the Photoshop vids because it was the same ol' same ol' - you gotta bring something fresh to the table

          I focus on a subset of the Photoshop niche, Digital Art and Photomanipulation only. The community is rabid.

          We stand out, because we talk about Photoshop in the context of Fine Art - including theory such as composition, scale, depth of field and lighting. Noone else is taking that approach, so we get a lot of traffic and interest

          I have people emailling me dailly, asking when my product will be launched..

          Conzz


          Edit: Whatever you do mate, just add a unique angle to it - a different perspective, and you will stand out

          Originally Posted by elmo033057 View Post

          How would you find out if your passion has a big enough following? I once created a video series for Photoshop users, but I couldn't get anyone interested because there are so many free videos on YouTube and places like that nobody wanted to pay for them. I do get the idea to go into something that you have a passion for, but if people won't purchase them because they can easily get them elsewhere, then you won't make much money.

          Also, certain niches have crowds of people that don't have much money. If you get involved in a niche like Pokemon or whatever, you are looking at a niche that is mostly suited to adolescents and don't have much money.

          I guess I am looking for a way to find out whether or not I'm working in a niche that will pay. If I am going to be spending a good amount of time creating a product and then promoting it (both will take time and money) then I want to make sure there is a way to evaluate the market before creating a product or promoting one. Anyway, thanks to all of you that responded before.

          God Bless,
          ELMO
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        • Profile picture of the author Julius Minor
          If you are interested/good at a skill just make sure it's profitable.. Check Google Keyword tool to see if there are marketers paying for advertisement.. Or just Google what you like to do and see if there are ads.. In my opinion.. if there are a lot of "ads" then there are "buyers"..
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        • Profile picture of the author travlinguy
          Originally Posted by elmo033057 View Post

          How would you find out if your passion has a big enough following? I once created a video series for Photoshop users, but I couldn't get anyone interested because there are so many free videos on YouTube and places like that nobody wanted to pay for them. I do get the idea to go into something that you have a passion for, but if people won't purchase them because they can easily get them elsewhere, then you won't make much money.

          Also, certain niches have crowds of people that don't have much money. If you get involved in a niche like Pokemon or whatever, you are looking at a niche that is mostly suited to adolescents and don't have much money.

          I guess I am looking for a way to find out whether or not I'm working in a niche that will pay. If I am going to be spending a good amount of time creating a product and then promoting it (both will take time and money) then I want to make sure there is a way to evaluate the market before creating a product or promoting one. Anyway, thanks to all of you that responded before.

          God Bless,
          ELMO
          Yep. There are thousands of people with Photoshop videos out there. And if I need to know something quick I go to this guy every time. Why? He's really good. He's funny with a very dry, deadpan sense of humor. Look at how many views this video has. I'm not saying you should copy what he does but it would be smart to find your own uniqueness and run with it.

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  • Profile picture of the author curationsoft
    after selecting your niche, choose you domain name that is related to your niche as well. then work on your content and traffic. if you gain reasonable amount of visitors, you might want to monetize your site by then
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    • Profile picture of the author MissTerraK
      When people ask me this question, I do the most annoying thing. I answer their question with a question, but it does seem to help them out. So...

      Do you have anything that you do and have loved doing since you were a child? A hobby, or something of interest that you do for the sheer pleasure of it? This describes a passion.

      I know that "find a niche that you're passionate about" is thrown around a lot, but the truth be told, when you choose a niche that answers the questions I asked above, you not only merge business with something you love, but are way ahead of the game as it is something you have a lot of experience in and knowledge about. It therefore requires little research time on your part and doesn't become a drag or cause burn out.

      Can you think of anything that fits that criteria? If so, you now only need to brainstorm on ways to monetize it.

      Terra
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  • Profile picture of the author Saul
    Here's a little story for you...

    I dabbled in IM for ages... nothing really worked for me, so I just gave up. Pretty much any "niche" I found that could have been profitable, "bored me" out of business...

    So I gave up IM a long time ago, found new hobbies, found youtube, started making gaming videos (gaming has been my passion since forever) and guess what? I'm now making money, and I haven't put half the effort or spent a tenth of the money that I have spent years ago...

    So my advice, based on personal experience, is to start with your hobbies and passions: list them all and try to find one that is profitable (keyword research etc) among those. This way you'll have more fun working and it's more likely you won't burn out as easily as doing something that could be wildly more profitable (on paper) but that will be so boring and uninteresting you'll give up after only a little fail.

    If you do something you enjoy you'll keep on going despite a few fails (that are bound to happen) just because you're... having fun doing something you like!

    Around 1998, when I started getting interested in internet marketing, I read this advice. More than once. From very reliable sources (Jay Abraham for one). And god knows why -or the Devil more likely- I've always ignored it trying to follow "the money".

    I ignored it for over ten years of investing time, money and efforts... and boy was that a silly thing to do!! lol...

    Hopefuly you'll find a profitable niche in your hobbies. If none of your passions and hobbies look to be anywhere near profitable (too much competition, not enough searches, etc) well it sucks to be you and you'll have to go the classic way of researching a lot and getting bored working a ton only to make not so much money on either a really weird niche no one has touched yet or with the classic competition-rich usual niches :-P

    ciao!

    Ps. I made that last part a little darker than it needs to be, it won't necessarily be that bad - if you have enough grit and endurance you really can make it online, and the more you learn (DOING stuff, not reading about it!) the easier it gets :-)

    Pps. also, stop procrastinating :-P
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  • Profile picture of the author themichaelcook
    Originally Posted by elmo033057 View Post

    Niche selection. I have read a lot about selecting a good niche prior to creating an information product and I have also scanned a ton of people's opinions on here about what a person should do to select a good niche market to work in. Many of the ad copy courses I have studied say that selecting a niche is the most important part of your marketing that you should do BEFORE you create a project.

    I get it and agree. However, they all seem to gloss over how to get this information. They usually tell you to go to the SRDS at your local library, however, I have gone to all of the local libraries in central KY and the SRDS isn't there. There are colleges that have parts of the SRDS however, you have to take classes there to use their material. (The SRDS is now online with some of these schools, but they require a student number to log in to that service.) So, since the SRDS isn't available, what other effective resources or methods are there to use?

    I know that there are many of you that like to tell people to scan Clickbank to find a good niche to create a product or to sell one, but I have read so many conflicting thoughts on the validity of using Clickbank that I'm more confused than ever about selecting a viable subject or niche to create a product in.

    There seem to be quite a few people on here that are making money with information products, and I hope that some of the more successful entrepreneurs on this forum will be kind enough to share their thoughts and strategies on this subject.

    Anyway, I look forward o hearing from some of you on this subject and I wish to convey my thanks in advance on your help with this subject.

    God Bless,
    ELMO
    For me personally I went into a Niche that I Love and one that I know about and could teach my methods and strategies to other people... That should be your number 1 priority when selecting a niche to break into...

    Also another part to your number 1 priority is to make sure the niche that you go into is profitable and that there are other people promoting products in your niche...

    Now alot of GURU's will tell you if a Niche has alot of competition to stay away.. I Call BS on that as Competition is a Great thing because you know that the niche your delving into is a profitable niche, You just got to work smart to out do the competitors...

    Clickbank is a good place to go to see what NICHE'S they have you can go to the marketplace on CB and just scroll down and you'll see what niches are there and you can go a little further and go into those Niche's to see what types of products are being sold and If there is no products or very little products to be sold then I suggest to stay away unless you know without a shadow of a doubt you can make it profitable...

    Hope this helps
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  • Profile picture of the author WarrenPeterson
    Niche selection doesn't need to be that complex.

    Following a passion or interest is a great starting point. You need two things for your niche to provide you with real opportunity. You need the market to be passionate and you need the market to be one that spends money.

    You want to find out if the market can support you? Go start your research. Who else is in that market on Google? Who is ranking 1-5, and how have they monetized their sites? Who is spending money on Google ads, and how are they monetizing? What related books and products are being sold on Amazon, and what sort of volume of reviews do those books or products have?

    That sort of thing will give you a starting point... HTH
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  • Profile picture of the author DonHastie
    Hi ELMO, some GREAT advice in here for you.

    Adding to all that ...

    Massive markets (weight loss, dating etc) are typically hard to get noticed because there IS so much competition. You can burn cash on advertising (PPC etc) like there is no tomorrow so be careful ... so it can be hard to get people to see your offer.

    IMHO far better to produce a 'better than what's out there' product on a sub-niche. Weight-loss for [sub-topic]. So, weight-loss for truck-drivers. Now you can target you market better for less cost. The market is still HUGE and they will still PAY.

    Hope this helps and good luck!
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  • Profile picture of the author Dee Syed
    I second Dmeirx on focussing on the big niches like health. This, for example is a $600+bn per year industry globally of which $200+bn per year comes from the US alone. Focussing on something obscure like "How to build a patio vivarium" would get you ranked #1 in Google, sure, but wouldn't be half as profitable as "Natural tinnitus remedies"
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    • Profile picture of the author robbiestone
      Finding the right niche can take a good while if you are not sure, but making the right decision is important as you will most likely spend a good deal of time writing about that subject, either for your blog or guest posting, articles and so forth.

      Then again, have you thought about making an authority site and promoting Amazon as someone else said, or physical products in general. That way you can get your feet wet, learn marketing, seo, email marketing but not have to spend time writing and producing a product. There is no reason you can go down that line later on.

      That's how I started, it suddenly dawned on me years ago a Christmas present someone got me, was a great niche and that's where I stayed, and still am to this day.

      I am not saying digital products are not worth it, far from it but there's many ways to make a good amount of money online without having to decide on what subject to produce a product on.

      You want to have confidence in what you are producing, so don't jump before you are ready. Took me ages, but it does come

      Robbie
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  • Profile picture of the author elmo033057
    Travlin, Dee & Robbie,

    Thanks so much for those brilliant insights on this important part of my marketing for the niche I want to pursue. I just want to make sure that I don't spend a ton of time chasing a niche that won't pay. The thing that I have noticed in Internet marketing is that people tend to make it sound easier than it really is and at the same time a person could also spend too much time trying to figure things out that they never get started.

    Anyway, thanks so much for your awesome advice on this, I really appreciate it.

    God Bless!
    ELMO
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