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Mike Filesaime physical/posted Newsletter for free? -what was his strategy ?

by davidkings
17 replies
Did Mike Filesame have a physical printed newsletter (monthly book/magazines) posted out monthly to you?, where you didn't have to pay for it?

you only paid for postage costs

What was this magazine called, and what was this strategy? (as he wasn't making money on it if he was giving it away for free)
#filesaime #free #mike #newsletter #physical or posted #strategy
  • Profile picture of the author dmeirx
    well he is giving it as free,
    1. he wants to make a customer portfilo which when ge got more popular maybe he charge for his magazine .
    2. He gets advertisement which he pays expenses for that...
    3. He is trying to make a brand so he will monetize it later ...
    4. he is crazy..

    But you are great to ask this question

    have a nice day

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    • Profile picture of the author davidkings
      Originally Posted by dmeirx View Post

      well he is giving it as free,
      1. he wants to make a customer portfilo which when ge got more popular maybe he charge for his magazine .
      2. He gets advertisement which he pays expenses for that...
      3. He is trying to make a brand so he will monetize it later ...
      4. he is crazy..

      But you are great to ask this question
      Thanks for the positive note.

      2. He gets advertisement which he pays expenses for that...? - you mean places advertisements in the physical paper newsletter ?
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      • Profile picture of the author blib79
        'ol Mike.

        Dude's been dong this for a looooong time.
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  • Profile picture of the author sirtiman
    I forgot the mag name, but yes, he did. I got it in my door about 2 years ago.
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    • Profile picture of the author davidkings
      which printing company did he use?

      and how did he take peoples addresses for this type of strategy ? (and payment for posting) ?
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      • Profile picture of the author dmeirx
        did he delivered only some people or to the all street if all street then it is allright, but he delivered to some people he may find via recipes, telephone companies... or internet ...

        also maybe he got some promotions. but the one who really know says the best.

        Originally Posted by davidkings View Post

        which printing company did he use?

        and how did he take peoples addresses for this type of strategy ? (and payment for posting) ?
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  • Profile picture of the author Mary Stevens
    The reasoning could have been to sell advertising. Not only that he is in your face on a monthly basis to the point where you might find yourself looking for the newsletter. Also there are no distractions like flashing banners or the like. You can't just click away to something else.
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  • Profile picture of the author WillR
    I am fairly certain Mikes newsletter (which was called Marketingdotcom -- from memory) was released at the time when the big marketers were all into the free plus shipping offers. I don't think his newsletter was free. I am fairly certain only the first issue was sent to you free (all you had to do was pay shipping) and then you were charged monthly if you continued. He also did a big giveaway of his popular Butterfly Marketing script back then (free plus shipping again) to get people into his newsletter funnel.

    Ahh, they were the days. No one even knew what a WSO was back then and marketers charged proper prices for all their products.
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  • Profile picture of the author hustlinsmoke
    Mike has sent many things free in the mail in the past. Trust me he makes it back, The guy was one of the first that made it really big on the net. I still remember when he sold cheesy plr software and books on the net.
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    • Profile picture of the author WillR
      Originally Posted by hustlinsmoke View Post

      Mike has sent many things free in the mail in the past. Trust me he makes it back, The guy was one of the first that made it really big on the net. I still remember when he sold cheesy plr software and books on the net.
      Yeah, well the thing with their free + shipping offers that were so popular years ago was that they usually priced the shipping so that it actually covered the shipping plus the cost of the newsletters, cd, or dvd they were sending.

      So it was costing them nothing to get their newsletter in front of a whole bunch of new customers. Some would continue on with the monthly fee and so Mike wins.
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      • Profile picture of the author hustlinsmoke
        Mike always won lol.
        Originally Posted by WillR View Post

        Yeah, well the thing with their free + shipping offers that were so popular years ago was that they usually priced the shipping so that it actually covered the shipping plus the cost of the newsletters, cd, or dvd they were sending.

        So it was costing them nothing to get their newsletter in front of a whole bunch of new customers. Some would continue on with the monthly fee and so Mike wins.
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    • Profile picture of the author davidkings
      Originally Posted by hustlinsmoke View Post

      Mike has sent many things free in the mail in the past. Trust me he makes it back, The guy was one of the first that made it really big on the net. I still remember when he sold cheesy plr software and books on the net.
      How does he make it back?

      or does he make it back from the people who have received the free paper newsletter in the post?

      what is his strategy?

      Please elaborate thanks huslinsmoke
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  • Profile picture of the author briankoz
    Two comments...

    First, I believe his old offer was only for the first month free, and then you'd pay for the remaining months (kind of like a free trial offer). But either way, even if someone were to give something entirely away for free, it can still make sense as you get their name, e-mail, physical address, etc. to market to, and you can get a lot of leads taking your offer that you can upsell to.

    It's kind of some of the basics of marketing -- you don't always have to profit from the immediate product or ebook you're giving away. The goal is to profit off upsells, later recurring, off the leads later themselves, etc..

    - Brian
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  • Profile picture of the author mbacak
    Two words: Loss Leader
    Two more words: Forced Continuity
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