Pop ups question - is this ethical?

15 replies
I have to be a little careful what I say here. I was considering buying this product but then felt a little uneasy so wanted to know what others think.

The product allows visitors to your site to click a link. The link takes them to a third party site where they can read the article you are linking to. The product then produces a pop-up. I'm feeling uneasy about visitors to a site seeing a pop-up that is created externally.

For example, suppose someone was sent to one of my sites and a pop-up appeared. A pop-up not generated by me. If someone contacted me to ask where the pop-up came from, I would assume that their computer had been infected by malware.

Thoughts? (but please, no mentioning the product if you know the one I am talking about.)
#ethical #pop #question #ups
  • Profile picture of the author craftziner
    Does the product give you the option to control what goes in the pop-up? Unless you have that, I would say that it would be a bit risky to use. You're right, if someone clicks on your link and they get the pop-up, you would have to tell them where it came from. At the very least, you should be able to brand that pop-up in your own name, so that your end users know that it's from you. If they trust you enough to click on the link you provide them, then they would trust the pop-up too (though it might be annoying as well).
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  • Profile picture of the author Saul
    not a nice thing, no... when I used to run my internet marketing website (howtosell.info, now offline) I didn't use pop ups or popunders, and it would have ticked me off to no small degree to discover that someone was creating delayed popups that would seem to appear from my site.

    on the other hand I would have appreciated the free traffic, so it's a kind of a trade off. If you find the webmaster that appreciates traffic more than they despise popups then it's fine, if the webmaster knows that a lot of people use ad-blocking software and thinks "hey, free traffic and the readers aren't even annoyed by any popup" all the better, but you might send traffic to some webmaster who would not take it kindly to be considered by users as the creator of that popup.

    It's a veeeeery gray area: technically you're not doing anything to their site, there's no hacking or anything inherently "bad" going on. You're providing users with (hopefully) relevant advertising which happens to be delayed in such a way as to appear when interesting content (the articles) is reached.

    How the owner of that website might react though cannot be gauged other than by asking them. Some might care more about the traffic than anything else, some others might be living a personal crusade against popups and could hate you for making it look like it's *their* website annoying the reader with a popup ad...

    I would say this: if you plan to use it massively it's definitely a more dodgy use of the software. IF you plan on directing people to a dozen websites at the most you can contact the owners and ask them: do you want free traffic? it comes with a popup of targeted relevant ad (again, hopefully! lol), is that ok? yes? no? kthxbai

    hope this helps ;-)

    ciao!
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  • Profile picture of the author rosetrees
    Yes, Craftziner, it's a pop-up whose content you choose. You can add your affiliate link for a product. In fact, according to the link I was sent, you can even add your own opt-in box. That's got to be wrong - an opt-in box for your own list appearing on someone else's site.

    Thanks guys. Your thoughts echo mine.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by rosetrees View Post

    For example, suppose someone was sent to one of my sites and a pop-up appeared. A pop-up not generated by me. If someone contacted me to ask where the pop-up came from, I would assume that their computer had been infected by malware.
    I'd certainly be very disappointed indeed if anyone visiting one of my sites encountered a pop-up!

    I don't know which product you're discussing, here, and I don't know whether or not its ethical, but I honestly wouldn't use it myself, kind of on the "do as you would be done by" principle.

    Interesting thread.
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  • Profile picture of the author rosetrees
    Originally Posted by Alyona The Publicist View Post

    How much does this product cost and how much will you make everytime someone clicks on such a link?
    I think it's $14.95. How much you make would depend on what you were selling. I understand you can put anything you want in the pop-up.
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    • Profile picture of the author Shaun OReilly
      No.

      From what you've described, I don't much like the idea
      of the script.

      To me, it sounds like outright deception.

      So, in theory, I could send someone to say the New York
      Times home page and then appear to display my opt-in form
      on their site - obviously without their permission. My activity
      would then affect the 'visitors' perception of their brand.

      Flat out wrong and dumb.

      I'd tell the script developer to shove their script where
      the sun doesn't shine.

      Dedicated to mutual success,

      Shaun
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      • Profile picture of the author MissTerraK
        I'm with Alexa on this one.

        Quite honestly, if I go to a site and encounter a popup, I simply leave the site immediately. It gives me the same sort of feel as being interrupted while I'm speaking. It just has rude written all over it, in my opinion anyway.

        Terra
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  • Profile picture of the author WillR
    There are several products that do this and have been around for years.

    Just to clarify you are sending someone to your own link so that is the link they are seeing. It is just another website iframed on your domain and thus you can place a popup over that if you like. Is it black hat? No. Is it grey hat? Probably.

    It's certainly legal and no problems there. I guess it's up to the individual to decide whether they find it misleading or not.
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  • Profile picture of the author rosetrees
    Thanks for the clarification Will. I should just point out that I wasn't talking about one of Will's products.
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    • Profile picture of the author WillR
      Originally Posted by rosetrees View Post

      Thanks for the clarification Will. I should just point out that I wasn't talking about one of Will's products.
      Haha. I have used one of these products in the past though.

      I think it's easy for myself to say it's not misleading because it's on a different domain but the typical web user knows a lot less about the technical side of things than we do. I often forget that.
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      • Profile picture of the author Steve B
        Carol,

        I think you've answered your own question. You've been around awhile and you've seen lots of gizmos and doo-hickies in the IM world designed for marketers. Can I call them, collectively, "gadgets"?

        In my experience, gadgets can run the gamut from totally white hat to very black hat and everything in between.

        When you say you "felt a little uneasy" about a gadget, there's a reason for that based upon your knowledge and experience in the field.

        I think long-time IMers develop a sort of "automatic BS intuition meter" that alerts them when something about a gadget just doesn't seem quite right. Do you know what I mean?

        If you're feeling uneasy about something a gadget does, in my opinion, your intuition is telling you that everything is not quite right. When I get these feelings, and I have them all the time, I have learned to stay clear.

        Just say NO!

        The best to all of you,

        Steve
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        • Profile picture of the author rosetrees
          Originally Posted by WillR View Post

          I think it's easy for myself to say it's not misleading because it's on a different domain but the typical web user knows a lot less about the technical side of things than we do. I often forget that.
          It even fooled me. It wasn't til you pointed out it was iframed and I went back and looked, that I could see that you were right.

          Originally Posted by Steve B View Post

          Carol,

          I think you've answered your own question.
          Yup - you're 100% right. I guess I did.

          If it's legit, I'm not saying others shouldn't use it.
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    • Profile picture of the author LilBlackDress
      Originally Posted by rosetrees View Post

      Thanks for the clarification Will. I should just point out that I wasn't talking about one of Will's products.
      I believe I know the product you are referring to. I got an email selling that today but didn't feel it was best for my readers.
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  • Profile picture of the author curationsoft
    anything that is popping out without your expectation is really annoying!
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