Have traffic, weight loss niche, fail to monetize it

by TolyZ
25 replies
Looking for advice. Currently I have a site in weight loss niche that gets 350+ uniques / day, all organic traffic. It's a simple blog with articles. However, I can't seem to find a way to monetize the traffic. I'm doing adsense, but the profit is very low. I tried CPA and the conversion rate is VEEEERRYY LOWWW, 0 to be exact ... I'm completely at loss ... what's the best way to monetize the traffic? Right now, I'm trying to build a list ...
#fail #loss #monetize #niche #traffic #weight
  • Profile picture of the author HansDavid
    Let me see your website and review if there is anything to improve. Your traffic rate is not bad. With the right list building technique and offer, you can make a good $1,000 per month minimum.

    Btw, if you have that kind of traffic, don't monetize with adsense. Use Clickbank or sell ad space instead. You can charge around $30 per month for one banner ad on your page.
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    • Profile picture of the author TolyZ
      Originally Posted by HansDavid View Post

      Let me see your website and review if there is anything to improve. Your traffic rate is not bad. With the right list building technique and offer, you can make a good $1,000 per month minimum.

      Btw, if you have that kind of traffic, don't monetize with adsense. Use Clickbank or sell ad space instead. You can charge around $30 per month for one banner ad on your page.
      I don't really want to post my site on public forum. Where would I advertise my site in order to sell banner space?
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  • Profile picture of the author Victor Edson
    List building IS the way to go.

    Your free offer has to be a good one though, something ANYONE looking to lose weight would be interested in and wonder what it is. Don't expect people to sign up for a product they need... they'll only sign up if you can make them WANT it.

    After they're on your list, prepare an email sequence that goes ON & ON.. months or years. Teach with quality content, build an emotional connection in the beginning and promote affiliate offers along the way.
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    • Profile picture of the author HansDavid
      Originally Posted by Victor Edson View Post

      List building IS the way to go.

      Your free offer has to be a good one though, something ANYONE looking to lose weight would be interested in and wonder what it is. Don't expect people to sign up for a product they need... they'll only sign up if you can make them WANT it.

      After they're on your list, prepare an email sequence that goes ON & ON.. months or years. Teach with quality content, build an emotional connection in the beginning and promote affiliate offers along the way.
      In the weight loss category, if you can laser target desperate buyers, you do not need days of sequential follow up emails. You can close down a sale in 2 emails, 4 at the most. The keywords here are "desperate buyers".
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  • Profile picture of the author gregdavidson727
    Originally Posted by TolyZ View Post

    Looking for advice. Currently I have a site in weight loss niche that gets 350+ uniques / day, all organic traffic. It's a simple blog with articles. However, I can't seem to find a way to monetize the traffic. I'm doing adsense, but the profit is very low. I tried CPA and the conversion rate is VEEEERRYY LOWWW, 0 to be exact ... I'm completely at loss ... what's the best way to monetize the traffic? Right now, I'm trying to build a list ...
    I just launched off a website that content locks free weight loss ebooks. I just got my first 5 visitors and made $2.70. That's something to look into.
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  • Profile picture of the author TolyZ
    I'll look into content locking
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  • Profile picture of the author TolyZ
    I'm at loss, over 300+ visitors per day, only 1 opt-in?????????????? I really suck at this
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    • Profile picture of the author cobwab
      Originally Posted by TolyZ View Post

      I'm at loss, over 300+ visitors per day, only 1 opt-in?????????????? I really suck at this
      If you aint tracking your results and split testing you are just wasting your time.

      Organic traffic takes forever.

      Buy some solo ads, build a list.

      Use AdsTrackzGold, Demon Tracking or Hypertracking to find out what works.
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  • Profile picture of the author TolyZ
    ^What do you mean organic traffic takes forever?

    I've tried:
    CPA offers
    I'm trying to build a list
    I tried clickbank

    NOTHING ... 0 ... NADA ..........
    Get clicks, but no conversions


    The only thing that works is adsense ....

    PPC-Coach, it's Unique visitors
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    • Profile picture of the author HansDavid
      Originally Posted by TolyZ View Post

      ^What do you mean organic traffic takes forever?

      I've tried:
      CPA offers
      I'm trying to build a list
      I tried clickbank

      NOTHING ... 0 ... NADA ..........
      Get clicks, but no conversions


      The only thing that works is adsense ....

      PPC-Coach, it's Unique visitors
      Where do you put your opt-in form?

      Put it everywhere. On the top of your page, on the bottom, and on the end your posts. Use an exit pop-up as well.

      If you use Wordpress, there are some plugins that can automate this but they are not free.
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  • Profile picture of the author magicmarcus
    you have to look at your stats and see where your visitors are coming from. this is a very important overlooked step.

    even though your site is about weight loss the traffic could be something else. it could be an old domain with crappy backlinks that are not relevant, it could be a combo of random words ranking, it could be traffic from a country that doesnt buy stuff like this.

    follow the trail, focus on how they got there... and you will find the money :-)
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    • Profile picture of the author TolyZ
      Originally Posted by magicmarcus View Post

      you have to look at your stats and see where your visitors are coming from. this is a very important overlooked step.

      even though your site is about weight loss the traffic could be something else. it could be an old domain with crappy backlinks that are not relevant, it could be a combo of random words ranking, it could be traffic from a country that doesnt buy stuff like this.

      follow the trail, focus on how they got there... and you will find the money :-)
      The domain is new (about 2-3 months old), so all the link building was done by me.
      The traffic comes from weight loss related keywords. All come from Google.
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  • Profile picture of the author featherstory
    Hook-up with another blogger/website owner in your niche to promote each other's sites and offers. You're going to need a product though, whether it's a course, coaching, a book, meal plans, some kind of challenge/accountability event, or physical product. If you don't have the ability to create a product like that get someone in your niche to present a product or service of their own and you get commissions from that.

    As a matter of fact, contact me via pm, if you'd like to talk about it, I'm also in the weight loss/health niche, though our approaches might not be compatible.
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  • Profile picture of the author GeorgR.
    Before the Pandas and Penguins hit I managed to rank a very good, content-rich blog to #1 for the terms "lose weight" and "lose weight fast". It was a life-long dream of mine and YES I really managed to do it.

    I got many thousands of uniques every single day.

    Traffic more or less didn't convert AT ALL, the only thing which *halfway* worked was Adsense.

    I sold the site and the new owner did a complete overhaul of the site and made really good reviews as well, CPA etc. but ALSO couldn't convert.

    This new owner again sold the site, the other owner also didn't seem to be able to convert.

    Mind you, this was while ranking TOP for mega keywords like "lose weight" and 1000s of visitors daily. Forget that niche, it's AWFUL. I wouldn't tell you this but we really tested everything, CPA offers, clickbank, banners etc..etc..

    If anything, I *think* the only thing which COULD work in that niche is free giveaways/ebooks etc. and then hope that an occasional sale would come about from the free ebooks where you have some links in there - but even then I'd say there is a zillion niches which are better than the weight loss niche.
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    • Profile picture of the author myob
      Originally Posted by GeorgR. View Post

      Forget that niche, it's AWFUL.
      Forget that method, it's AWFUL. (fixed that for you )

      First you must understand that "weight loss" is not a niche. It is a very broad multi-billion dollar market, and you are competing against seasoned heavyweights. Especially with such highly competitive arenas as weight loss, conversion rates are not a metric function of rank in the SERPs. You will have a slim chance for success when trying to use the exact same methods as deep-pocketed professionals. Consider digging deep for sub niches or generating direct traffic from sources other than SEO.

      There is a tremendous amount of "pain" in this market, as well as a huge amount of products marketed in very clever and emotive ways to relieve this pain. A voice of engaging empathy and reason from someone who understands a specific demographic struggling with this problem could do quite well. And by way of suggestion, Amazon has an exceptionally wide array of products well suited for targeting narrow niches within this market.
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  • Profile picture of the author TolyZ
    ^ I have the same feeling
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  • Profile picture of the author TeamBringIt
    Originally Posted by TolyZ View Post

    Looking for advice. Currently I have a site in weight loss niche that gets 350+ uniques / day, all organic traffic. It's a simple blog with articles. However, I can't seem to find a way to monetize the traffic. I'm doing adsense, but the profit is very low. I tried CPA and the conversion rate is VEEEERRYY LOWWW, 0 to be exact ... I'm completely at loss ... what's the best way to monetize the traffic? Right now, I'm trying to build a list ...
    Use other methods, adsense won't... make you all that much.. Some, have 100s, maybe 1000s site with adsense and make decent ...doh.

    If you get targeted, traffic possibly advertise CB products/aff products via banners. You say that, you are building a list, use that list to promote niche related offers, or your own stuff....

    Good luck!
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  • Profile picture of the author neralu
    Try capturing the leads and then funnel them and follow up with email.
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  • Profile picture of the author nabSEO
    Try to create niche relevant backlinks of your siye.

    Yes ican create backlinks on relevany sites for you

    Look at these
    https://www.fiverr.com/doraseoworld/...ment-backlinks

    My skype: inbox you
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  • Profile picture of the author EPoltrack77
    There are many things. When optimizing always do say a very small part. This can come down to a placement. It can come to a cpa product change.

    Something also is what kind of traffic and where is it coming from. Yeah you said google but from where. What is the bounce rate of your website? Another words how long does a viewer stay on for. Something with a blog the longer the better.

    Again the habbit of small things but over time can have a great effect!
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  • Profile picture of the author Sempeneh
    if u need mailing list optimization with squeeze page and funneling stuff
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  • Profile picture of the author Surge Calls
    Are all of your traffic from real visitors or are there bots as well?

    Aside from that there are many options for monitzation. You can try CPL offers, sell ad space on your website, offer sponsored posts along with building your own email list. You should also test out different landing pages and see which one converts better, having 1 conversion out of 350 unique visitors is not great so try a different landing page and see how it does and start analyzing your sales funnel.
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  • Profile picture of the author emmalsbmedia
    We have a CPA offer that may do very well with this. Skype me @ emma.lsbmedia
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