Are affiliate presells necessary?

10 replies
I was just reading a piece about how "long copy is dead" (nope)... but they made a point about how we're getting used to hearing product info from multiple places.

Presell pages are a great example of hearing from "multiple places" as you move through a funnel. (Emails too, but that's another story.) On the other hand... affiliate presells are also a big "leak," since cruddy copy means people click away or just close the browser tab.

So... are affiliate presell pages & reviews key to maximizing sales... or would you get just as good results if the affiliates sent traffic direct to the sales page?

(anyone done tests?)
#affiliate #presells
  • Profile picture of the author joaquin112
    It depends on so many things that no one can you give a good answer. In general, preselling does work when there is a good relationship between the affiliate and his readers. The key here is trust.
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  • Profile picture of the author Victor Edson
    I increase conversions ever time I use an email sequence to build a relationship and upsell products. I consider it an upsell in my opinion and it does increase conversions each time I test it.
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    • Profile picture of the author myob
      I think preselling your traffic is absolutely essential, because you are dealing with not only the competition within your niche, but also among other affiliates selling the same product(s).

      Sending traffic directly to an affiliate sales page is perhaps a major cause of failure among affiliates. In over 90 niches in which I market, I have found that an effective preselling system (including processing through a sales funnel) can increase conversions by a factor of 14 from the average 1-3% of cold conversions.

      And, if you are good at copy writing, you may find that by-passing some of the crappy vendor sales pages (ie Clickbank) will provide even greater leverage.
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      • Profile picture of the author andreas3
        Originally Posted by myob View Post

        I think preselling your traffic is absolutely essential, because you are dealing with not only the competition within your niche, but also among other affiliates selling the same product(s).

        Sending traffic directly to an affiliate sales page is perhaps a major cause of failure among affiliates. In over 90 niches in which I market, I have found that an effective preselling system (including processing through a sales funnel) can increase conversions by a factor of 14 from the average 1-3% of cold conversions.

        And, if you are good at copy writing, you may find that by-passing some of the crappy vendor sales pages (ie Clickbank) will provide even greater leverage.
        If you're pulling a 14% conversion rate from cold traffic, I'm impressed!

        Either way, that's a really good point -- thanks for the data!
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        • Profile picture of the author M Thompson
          If you want to sell more then presell, In fact the earlier in the sequence that you presell the more conversions you'll make when you do your pitch. I've even seen people have success with preselling on the squeezepage.
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        • Profile picture of the author myob
          Originally Posted by andreas3 View Post

          If you're pulling a 14% conversion rate from cold traffic, I'm impressed!

          Either way, that's a really good point -- thanks for the data!
          Although I am very good at writing sales copy, I have never pulled any better than around 3% from cold traffic. What I meant in my post is that a preselling system (including processing through a sales funnel) has increased my conversion rates by an average multiple of 14 times across all of my niches. When testing a new niche, I consider a 1% conversion rate from advertising acceptable enough to ramp it up. Using presell pages is just a small part of my marketing arsenal, which as a whole converts a bit more than 1 out of 3 prospects.
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  • Profile picture of the author archie79
    Preselling is essential for higher conversion rates. In my opinion, the best way to presell is not just a presell page but a squeeze page. One good way is presell the concept on the squeeze page, after email capture redirect to the page you are an affiliate of. In the Autoresponder series, tell a story with various aspects of the topic and product always appearing as the solution. Do it over about five days interchanging the "sales" email with a personal one. This all builds trust and will almost certainly lead to a sale. Also, you could throw a review video on there where you actually show them the product with Screencapture.
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    • Profile picture of the author Matrixler
      I agree, no answer can be given without knowing the exact offer and the sales funnel. It is still possible to link directly to a sales/offer page, if it's the right offer at the right time.

      The key to maximizing sales is still testing, testing, testing. Sometimes a "crappy" looking presell review page works like gangbusters, because it looks and feels like a "real" person talking.

      I have not yet come across one sales pages/funnel that was perfect from the beginning. At least <+20% up to several hundred percent increase are possible by split testing. Everything else is just guessing.
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  • Profile picture of the author WillR
    It depends on many things. You see a presell can still be seen as a regular old sell if the traffic is cold and doesn't know you. If you have a list though that trusts you and you send them to a presell video for a product then yes, you should be able to get much better conversions doing things that way.

    But too little information given so I can't comment specifically on your own situation.
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  • Profile picture of the author HansDavid
    If you can target desperate buyers, you can easily sell your products in just two email sequences. Four at the most.
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