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Driving Traffic to Ebay Listings?

by Calum Jones
7 replies
Right now on my listing, I have a conversion rate of about 4% - 5%...

Is there any way to drive masses of traffic to my listing via external advertising (for example, perhaps I could pay somebody to advertise my listing on Twitter, etc etc etc).
#driving #ebay #listings #traffic
  • Profile picture of the author salegurus
    How are you calculating the conversion rate?
    The thing about eBay, as long as you're selling at the right price you can sell just about anything.
    That's why you pay eBay 8.5% commission, to have access to the 30 or so Mil visitors the site gets. If you want to spend money driving traffic why not start your own ecomm site?
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    • Profile picture of the author Calum Jones
      Originally Posted by salegurus View Post

      How are you calculating the conversion rate?
      The thing about eBay, as long as you're selling at the right price you can sell just about anything.
      That's why you pay eBay 8.5% commission, to have access to the 30 or so Mil visitors the site gets. If you want to spend money driving traffic why not start your own ecomm site?
      Well I make a sale roughly 1 in every 16 views I get... (I have 160 views on the listing with 10 sales)...

      I'm selling a niche infographic product in the men's health sector. It's very competitive though my product is around the top 5 cheapest. I do still make sales but it's taken 30 days to hit the 160 views.

      I'm thinking I'm not getting enough exposure through the eBay search so I'm thinking if there was another way to drive targeted traffic to the listing it would work out better.
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      • Profile picture of the author angshuy2k
        I can see that you guys are actually getting a lot of traffic, I was working for one of my clients and wants her products on pearl jewellery to be more visible and it is one of the cheapest, I wonder how would I drive traffic to that.
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  • Profile picture of the author moviefigures
    Ebay is incredibly price sensitive unless you have power seller status. The fees are very high, and as part of that Ebay advertise your offering to their customers and also on search engines. You shouldn't have to supplement it. And if you do, you'd be better off with your own site as salegurus says.

    But if you want to throw money at it, Google adwords makes that simple and very targeted.
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  • Profile picture of the author Meharis
    Originally Posted by Calum Jones View Post

    Right now on my listing, I have a conversion rate of about 4% - 5%...

    Is there any way to drive masses of traffic to my listing via external advertising (for example, perhaps I could pay somebody to advertise my listing on Twitter, etc etc etc).

    Calum Jones,

    Did you read Jim Cockrum's Silent Sale Machine or anything else related?
    This guy is the best authority regarding eBay biz.
    Here's a NO Affiliate Link:

    Jim Cockrum

    Meharis
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  • Profile picture of the author Victor Edson
    Ebay has it's own traffic, that's why it's easy to post stuff on Ebay and get some easy sales.

    If you're selling a digital product of your own, Ebay should only be one way that you're getting sales. Setup a website and start sending traffic to your own page, offer affiliates the chance to sell it, and anything else you can think of to market your product to a wider audience than the ebay crowd alone.
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    • Profile picture of the author Calum Jones
      Originally Posted by Victor Edson View Post

      Ebay has it's own traffic, that's why it's easy to post stuff on Ebay and get some easy sales.

      If you're selling a digital product of your own, Ebay should only be one way that you're getting sales. Setup a website and start sending traffic to your own page, offer affiliates the chance to sell it, and anything else you can think of to market your product to a wider audience than the ebay crowd alone.
      I'm very new so I'm not really sure what I'd need to do for this...

      How do I set up affiliate marketing, Clickbank? I will need to have a minisite created for my product right?

      Thanks for the suggestion,
      Calum
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