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Next Steps? - Product Review (Amazon site)

by whitworldwide
15 replies
Hi all,

Before I ask my question, I want to thank the Warriors for all the info posted in this forum. Have picked up some great tips and advice from you guys!

I have another question(s) - all posts are welcome


I have a product review site based on an electronics sub-niche. I review products within the niche and have links that go to Amazon.com only. I have around 30 product reviews - I can't write any more until new products come out, unless I start reviewing older products, but would maybe be wasting my time with that.

I have created some basic videos on YouTube that point back to the product review page on my site. I get a little traffic from this.

I also have been answering questions with useful answers on Yahoo Answers, without being spammy. I get a little traffic from this.

Most of my traffic comes from Google.

All-in-all I get around 250-300 visits per day from all traffic sources.
I make about 150 US dollars per month. Not great, but it's a start. Now I want to build on it. Doesn't have to be Amazon, but want to multiply the income.

I don't have any Adsense as I'm not sure how that would affect sales (I guess testing would find out!)

I also don't have a list. I'm not sure that once people have purchased said product within the niche that they would be interested in signing up for a newsletter etc. Perhaps I'm wrong?


I do have some ideas however:

1) I'm thinking about creating a category that is based around my product niche. I could write lots of content based around the technology and some 'latest news' I guess. I was thinking about writing these articles and then adding some affiliate links or maybe Adsense to these posts and capitalising on this.

2) I was also thinking about using Facebook to drive traffic, but am not sure how many fans I would get based on a product type that once the user buys - wouldn't be interested in any more (in my eyes anyway). Also, I wouldn't say that creating a fan page based around my site name or product would be a particularly cool thing to 'like'.


Do you guys think these are good ideas? Are there other ways to increase traffic and sales? Or should I just leave this niche as-is and move onto another website and add product reviews as and when they are released?

I hope I am making sense, lol. I know I should just test really, but if you guys have already tested with or without success, I'll save some valuable time (you never get it back, haha!)

As I said, all opinions welcome - thanks in advance, Warriors
#affiliate #amazon #product #product review #review #site #steps
  • Profile picture of the author agmccall
    At this point if there are no more reviews to write for this particular niche, I would add some content on a regular basis to the site. I would start building a list so you can keep in contact with visitors that might not have purchased from you.

    But, most of all, I think it is time to scale up. Find another sub-niche in the electronics niche, or another niche altogether and get a new review site going

    al
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    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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    • Profile picture of the author whitworldwide
      Thanks. Do you really think that people will subscribe if they aren't buyers in the first place?
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  • Profile picture of the author tantivy
    Originally Posted by whitworldwide View Post

    ...
    All-in-all I get around 250-300 visits per day from all traffic sources.
    I make about 150 US dollars per month.
    If you have this kind of traffic and only earn this much, I suggest improve first your clicks for better conversion before starting another project. You have a good traffic volume and maximizing them to earn bigger paycheck should be your next concern.
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    • Profile picture of the author whitworldwide
      Originally Posted by tantivy View Post

      If you have this kind of traffic and only earn this much, I suggest improve first your clicks for better conversion before starting another project. You have a good traffic volume and maximizing them to earn bigger paycheck should be your next concern.
      The call to action (text links and info/price buttons) to click for more info, or prices is pretty good IMO. I get around 80 clicks through to Amazon per day, so around 33% click through - is that poor?
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      • Profile picture of the author tantivy
        Originally Posted by whitworldwide View Post

        The call to action (text links and info/price buttons) to click for more info, or prices is pretty good IMO. I get around 80 clicks through to Amazon per day, so around 33% click through - is that poor?
        80 clicks per day can get your around $300+/month paycheck. But I believe your site can earn more than this considering you have a good traffic volume.
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        • Profile picture of the author whitworldwide
          Originally Posted by tantivy View Post

          80 clicks per day can get your around $300+/month paycheck. But I believe your site can earn more than this considering you have a good traffic volume.
          When you say '$300+/month paycheck', do you mean off Amazon only, or using multiple income methods from the one site?
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          • Profile picture of the author tantivy
            Yes, Amazon only.

            If all your 80 clicks are for Amazon, here's my simple computation on how much you can earn.

            80 clicks with 5% conversion rate (conversion rate usually play around 2%-12% base on my experience, but 5% is good median number)

            So that will get you a conservatively 4 orders a day. If we say these orders have an average $3.00 commission per item, that means $12/day.

            $12x30 days = $360


            and this not counting how high you have moved on the commission tier. You will have around a conservative 120 orders/month, and assuming all have been shipped, you are already entitled for 7% commission. So average $3 per item may be higher.

            Note: 7% commission is not applicable to you since electronic products' commission is pegged at 4%.
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  • Profile picture of the author flowerz
    You have a nice traffic flow, but not so good payout. Try testing different placings and layouts for better conversion. Your next step after that would be scaling up like agmccall said.
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    • Profile picture of the author whitworldwide
      Originally Posted by flowerz View Post

      You have a nice traffic flow, but not so good payout. Try testing different placings and layouts for better conversion. Your next step after that would be scaling up like agmccall said.
      Is it worth writing a blog based around topics around the technology, and chucking in the odd link on those posts as well as some Adsense?
      Is it worth trying to drive more traffic?
      Or should I just build another unrelated niche product review site?

      The reason why I ask is that I fear I am too dependent on Google. I could wake up one day and 'POOF' all gone
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      • Profile picture of the author InspiredImer
        Originally Posted by whitworldwide View Post

        Is it worth writing a blog based around topics around the technology, and chucking in the odd link on those posts as well as some Adsense?
        Is it worth trying to drive more traffic?
        Or should I just build another unrelated niche product review site?

        The reason why I ask is that I fear I am too dependent on Google. I could wake up one day and 'POOF' all gone
        We have not tested whether we would get more with Amazon, but we do have adsense link ads on our site. We earn around $100 per month on adsense as the clciks are only work between 0.01 and 0.20 cents per click. Not big earners. Must test taking adsense off for a while too. Testing is good.

        We have put blogs up about our website in order to keep updating the sites. Because there are only so many products. We have set up a facebook page for each site and because like you we do not want to rely on Google. We will be focusing on social marketing over the coming weeks and months for that reason. If there are not many sub niches in your larger niche then you can try and replicate your success with other niches.

        But do look at what people have not ordered but clicked on in Amazon (it does show you the items) to see if there is a possible related niche you can go in.

        That's all I have at the moment. Hope this helps
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  • Profile picture of the author Stevie C
    I would suggest trying a new site in a different niche just to see if the way you set up your first site can be replicated. I would also keep adding posts to your existing site, maybe some comparisons between different posts something along those lines.

    Regards

    Steve C
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    • Profile picture of the author InspiredImer
      Originally Posted by Stevie C View Post

      I would suggest trying a new site in a different niche just to see if the way you set up your first site can be replicated. I would also keep adding posts to your existing site, maybe some comparisons between different posts something along those lines.

      Regards

      Steve C
      Yes and use your analytics. Look at what people are searching on and what content they are finding. They give you clues to possible niches or sub niches. We started out with one amazon site and kept getting clued up on what people were looking for. We came across several sub niches which we built sites for and it's amazing how quickly these sales can come through. Analyze the information giving to you as much as possible and take it from there. Stevie is onto something here. We also kept adding similar products on each site. So we are continually building.

      Good Luck
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  • Profile picture of the author Stuart Walker
    This is why you need to think out the box a little when it comes to Amazon sites and not just focus on review sites as you're limited to where you can get traffic (usually just Google), what content you can add (boring reviews that people read once), it's difficult to build a list (not much to offer them), hard to get repeat visitors (no one visits a site time and time again to read the same reviews) etc.

    Create something a bit more social, clickable, a site people want to link and share to and visit time and time again.
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  • Profile picture of the author Mrs S
    I'd start to include some information based articles, preferably with really strong content and great images - something people would want to share with their friends. You can then link from these to your reviews.

    Also try improving the conversion of the traffic that is coming to your site. Use your analytics to see what they were searching for when they arrived and make sure your content answers their needs. This is a great post to read to find out how to use your analytics to post-SEO your content.
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  • Profile picture of the author whitworldwide
    Guys - belated thanks for posting some great responses!!!
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