Between these two activities, I've noticed a pretty disturbing trend and I can't figure out why people are doing it.
Website owners, in pretty much every niche I frequent, are putting more content and updating their website's Facebook pages more often than they are their own sites.
With as savvy as people are supposed to be in the internet marketing/affiliate niche, I'm even seeing many of these guys do it too.
And, for the life of me, I really can't figure out how spending time, energy and money to produce content on Facebook (which you don't control) is better than producing the content on your site, and getting people to your site (which you do control).
I mean, for many of these sites, including the IM ones, it's gotten to the point where I don't even bother visiting their main site anymore because more information is posted more often on their Facebook page. And, if I'm doing that, then you can safely assume other readers are too.
From a business owner/webmaster perspective, the whole thing makes zero sense to me, but, I guess, when you look at from Facebook's side, it's a brilliant move. Webmasters are turning their sites into traffic sources for Facebook instead of the other way around. :rolleyes:
Maybe I'm crazy, but I want to keep the fresh and constant updates on my site(s), so that visitors have to leave Facebook to get it.