"I'd rather grow my Facebook Page." Wait... what?

26 replies
Like many of you, I spend my morning going through my online bookmarks to get my information for the day. Of course, I also check Facebook to see any messages from friends, family and other people I follow.

Between these two activities, I've noticed a pretty disturbing trend and I can't figure out why people are doing it.

Website owners, in pretty much every niche I frequent, are putting more content and updating their website's Facebook pages more often than they are their own sites.

With as savvy as people are supposed to be in the internet marketing/affiliate niche, I'm even seeing many of these guys do it too.

And, for the life of me, I really can't figure out how spending time, energy and money to produce content on Facebook (which you don't control) is better than producing the content on your site, and getting people to your site (which you do control).

I mean, for many of these sites, including the IM ones, it's gotten to the point where I don't even bother visiting their main site anymore because more information is posted more often on their Facebook page. And, if I'm doing that, then you can safely assume other readers are too.

From a business owner/webmaster perspective, the whole thing makes zero sense to me, but, I guess, when you look at from Facebook's side, it's a brilliant move. Webmasters are turning their sites into traffic sources for Facebook instead of the other way around. :rolleyes:

Maybe I'm crazy, but I want to keep the fresh and constant updates on my site(s), so that visitors have to leave Facebook to get it.
#wait
  • Profile picture of the author drewfioravanti
    There's a million ways to make a dollar.

    Instead of trying to take someone away from something, just serve them where they are.

    I don’t do it myself, but I can understand it.

    It also creates community and social proof…gets people talking about you. I get it.
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    • Profile picture of the author Thriftypreneur
      Originally Posted by drewfioravanti View Post

      There's a million ways to make a dollar.

      Instead of trying to take someone away from something, just serve them where they are.

      I don’t do it myself, but I can understand it.

      It also creates community and social proof…gets people talking about you. I get it.
      Sure, I get it too. But what happens to them if Facebook decides they no longer want to support Pages anymore or makes some rediculous policy changes? Bet they'll wish they put all that time, effort and energy into their site instead.
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      • Profile picture of the author JSProjects
        Originally Posted by Thriftypreneur View Post

        Sure, I get it too. But what happens to them if Facebook decides they no longer want to support Pages anymore or makes some rediculous policy changes? Bet they'll wish they put all that time, effort and energy into their site instead.
        This kind of stuff happens all the time. And usually they're the first to come here and complain when Facebook, or any other third party, makes a change that hurts their business.

        Facebook is a GREAT way to supplement and drive traffic to an actual website. But to 100% rely on it, or anything else that you don't control, is a big mistake.
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      • Profile picture of the author Alex Mensah
        Originally Posted by Thriftypreneur View Post

        Sure, I get it too. But what happens to them if Facebook decides they no longer want to support Pages anymore or makes some rediculous policy changes? Bet they'll wish they put all that time, effort and energy into their site instead.
        yea this is the same thing with google as well you are right FB can just decide to do that anytime that they want so my suggestion is while they are building their FB pages they need to find a way to funnel visitors back to their website and focus on that instead.
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  • Profile picture of the author Lance K
    If I was a wildlife photographer, it wouldn't be too bad of an idea to go take pictures at the watering hole where most of the wildlife go to drink.

    Anyway, on Facebook your prospects & customers have their circle of influence. If they like or comment on your page, your reach just grew and it was rather effortless for your prospect/customer.

    If they're on your site, they would have to email, text, or call people to share what they like about your site. And even then, they're probably not really "friends" with as many people off of Facebook as they are on Facebook. So even if they did want to spread the word, the potential reach wouldn't be nearly as large.

    I'm not saying to completely cannibalize your site in favor of Facebook. But it makes perfect sense to me why some business owners put as much effort into their Facebook presence as they do.
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    • Profile picture of the author Thriftypreneur
      Originally Posted by Lance K View Post

      If I was a wildlife photographer, it wouldn't be too bad of an idea to go take pictures at the watering hole where most of the wildlife go to drink.

      Anyway, on Facebook your prospects & customers have their circle of influence. If they like or comment on your page, your reach just grew and it was rather effortless for your prospect/customer.

      If they're on your site, they would have to email, text, or call people to share what they like about your site. And even then, they're probably not really "friends" with as many people off of Facebook as they are on Facebook. So even if they did want to spread the word, the potential reach wouldn't be nearly as large.

      I'm not saying to completely cannibalize your site in favor of Facebook. But it makes perfect sense to me why some business owners put as much effort into their Facebook presence as they do.
      Sure, I understand the benefits of social marketing, that's not lost on me.

      However, anyone is going to have a very hard time convincing me that building a community on a property you don't own is better than building one on a property you do own. But, I guess to each their own.
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      • Profile picture of the author Lance K
        Originally Posted by Thriftypreneur View Post

        Sure, I understand the benefits of social marketing, that's not lost on me.

        However, anyone is going to have a very hard time convincing me that building a community on a property you don't own is better than building one on a property you do own. But, I guess to each their own.
        Do both.

        I agree, definitely lure people to your own site. There are plenty of social media plugins that make it much more seamless for people to engage with a business via their company website.
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        "You can have everything in life you want if you will just help enough other people get what they want."
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      • Profile picture of the author archie79
        Originally Posted by Thriftypreneur View Post

        Sure, I understand the benefits of social marketing, that's not lost on me.

        However, anyone is going to have a very hard time convincing me that building a community on a property you don't own is better than building one on a property you do own. But, I guess to each their own.
        I think the wisest move is to use FB where the traffic already exists, build a list to keep this community but also to redirect them to your site for more complete content. This way you enjoy the best of all the worlds.
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      • Profile picture of the author cashcow
        Originally Posted by Thriftypreneur View Post

        However, anyone is going to have a very hard time convincing me that building a community on a property you don't own is better than building one on a property you do own. But, I guess to each their own.
        As many people who put a lot of effort into Squidoo are now finding out.

        I think you need to use Facebook to drive the people to something you do own, so building your website is critical but Facebook updates can also be short and easy to do (as someone above pointed out).

        I agree that growing your Facebook page and ignoring your website is short sighted but some people here seem to have a short-term mentality.
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        Gone Fishing
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  • Profile picture of the author datingworld
    Originally Posted by Thriftypreneur View Post

    Website owners, in pretty much every niche I frequent, are putting more content and updating their website's Facebook pages more often than they are their own sites.
    Proven method - Put more effort into face book page and get more business
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  • Profile picture of the author jenny37
    Facebook is a social site, and as such, gets way more visitors than websites. You can control your Fan Page, by taking people from your page, to an opt-in page, and build your email list! - something you do have control over!
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  • Profile picture of the author searchnology
    I think the original question was not How or Should you use Facebook but why update it more regularly than your website?

    One hypothesis I have is that FB status updates are usually very short and even off topic sometimes so I think those types of super short updates would look odd on something like a blog post.
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    • Profile picture of the author Thriftypreneur
      Originally Posted by searchnology View Post

      I think the original question was not How or Should you use Facebook but why update it more regularly than your website?
      I read and re-read my post and I was sure this is what it was about too. But the replies tell me otherwise. Oh well.
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  • Profile picture of the author Les Blythe
    Originally Posted by Thriftypreneur View Post

    And, for the life of me, I really can't figure out how spending time, energy and money to produce content on Facebook (which you don't control) is better than producing the content on your site, and getting people to your site (which you do control).
    Now that is a really interesting point and one that deserves not to be skipped over in my opinion

    I am just in the process of really getting to grips with Facebook ads but before doing so I realized I had to get my own house in order first. I spent a lot of today sorting out my personal IM blog as I want to use it IN CONJUNCTION with FB to further build my personal brand. So, I guess I'm agreeing with the posters who say get the best of both worlds.

    Taking a long hard look at my business model recently, I put one of my income streams on the back burner (capable of making $3,000+ a month) - why? Un-justified amount of seriously hard work with no continuity income guaranteed.

    In order (as opposed to no particular order) my priorities are:
    1. Continuity (controlable, predictable monthly income)
    2. Maximize Facebook Potential
    3. Mitigate for Facebook slap (hmmm... wonder if that will become a term)
    4. Promote my low cost, high value membership site
    5. Help others - yes it always comes back
    6. Develop a limited number of predictable (hands off) traffic sources

    So, thanks to the OP for lifting the covers on that one
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  • Profile picture of the author Charanjit
    need a mix of both
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  • Profile picture of the author Charanjit
    need a mix of both
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    Want to learn more, read read and read more. http://www.mannusblog.com/index.php/...e-optimisation

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  • Profile picture of the author PerformanceMan
    It's because that's where the people are.

    And as to 'what if' - they apply to all areas of life. Life is a gamble...
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  • Profile picture of the author ClaraBr
    Banned
    This happened to me also. So maybe one solution is to use facebook to promote your own site.
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  • Profile picture of the author tpw
    Years ago, I was confused by a similar behavior.

    People wanted to create SEO Content that had 15% keyword density.

    I was like, "Dude... While that might rank in Google, it will do you no good, because when someone lands on your site and sees a 15% optimized article, they will leave and never come back to your site!!"

    The customer was like, "My rankings in Google are more important than the content on my site."

    I was like, "WTF?!?" :p
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  • Profile picture of the author clever7
    I learned a lesson by reading this thread. I was mainly focusing on sending visitors to my blog and to my websites, but I understood that I should also post short messages at my Fan page. It’s a good idea.








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  • Profile picture of the author jasondinner
    I made growing my Facebook page top of the list of importance, and am now adding about 65-75 subscribers a day to my list on almost autopilot as a result.
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    • Profile picture of the author cashcow
      Originally Posted by jasondinner View Post

      I made growing my Facebook page top of the list of importance, and am now adding about 65-75 subscribers a day to my list on almost autopilot as a result.
      You're using it the smart way ... to get leads. I think what the OP meant was growing your Facebook page to the exclusion of all else.

      If your Facebook page wasn't a source of leads, would you still focus on growing it?
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      Gone Fishing
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  • I personally think that Facebook should be treated merely as a source of traffic towards your site and as a way to interact and build rapport with your audience, nothing else.

    The actual content beef, the actual selling and all in all the actual important stuff should happen at your site where you're in full control.

    It's like blogging: a blog post is great for a product review or whatever, but ultimately you want to divert your prospects to an actual sales page where the final sale takes place.
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    • Profile picture of the author jasondinner
      Originally Posted by Anonymous Affiliate View Post

      I personally think that Facebook should be treated merely as a source of traffic towards your site and as a way to interact and build rapport with your audience, nothing else.

      The actual content beef, the actual selling and all in all the actual important stuff should happen at your site where you're in full control.

      It's like blogging: a blog post is great for a product review or whatever, but ultimately you want to divert your prospects to an actual sales page where the final sale takes place.
      Exactly - which is pretty much how I use it.

      One page/site combo in particular gets me between 6K and 7K unique visitors per day - with 93-95% coming from Facebook
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  • Profile picture of the author MKCookins
    Facebook is just another way to generate traffic. It is like asking someone why do they create videos, for YouTube instead of for their own sites.

    Most of the time it is both. People will create content for their sites, then publish it on Facebook. Along with that they will add funny/engaging photos, videos, and quotes to keep their community active.

    Then when they publish their content there, more people will be sent to their website.
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  • Profile picture of the author Randall Magwood
    I'd rather lead people directly to my sales letter page then grow my Facebook page.
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