Are days of running successful sites by individuals over?

37 replies
I am not talking about IM but genuine content sites. It appears to me nowadays Google is too concerned about ranking brand names. To give an example, if you are in the health sector you have no chance against the likes of Wikipedia and the many big name health sites, shots of whom are owned by companies. They will take up all the top and medium keywords, leaving crumbs for others.

If you can manipulate social media they you probably can get some good traffic, but not everyone wants to dedicate too much time on the social stuff.
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  • Profile picture of the author Thriftypreneur
    Originally Posted by Anton543 View Post

    I am not talking about IM but genuine content sites. It appears to me nowadays Google is too concerned about ranking brand names. To give an example, if you are in the health sector you have no chance against the likes of Wikipedia and the many big name health sites, shots of whom are owned by companies. They will take up all the top and medium keywords, leaving crumbs for others.

    If you can manipulate social media they you probably can get some good traffic, but not everyone wants to dedicate too much time on the social stuff.
    Don't you mean "Are the days of running successful sites by individuals dead?"

    To answer your question, no, the game has simply evolved. Adapt or die, pretty much.
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    • Profile picture of the author Mike Francis
      If you are running a genuine content site and not a "niche site" then you shouldn't be too concerned about keywords anyway. Who cares if the big brand name website gets all the traffic for a certain keyword? Your site should be able to pull in traffic from many, many different keywords over time. As long as you keep publishing fresh, quality, related content you will get visitors from many different searches.

      Even when you do focus your efforts on one or two specific keywords most of your traffic still comes from other keywords that you didn't even plan on. Who cares which keywords people use to find your site (as long as it's related to your site topic)? Soon your site will gain some authority with Google and you'll start to rank higher for more and more keywords.

      So in this way, yes I believe you can compete with the big, brand name sites. Just don't expect to rank ahead of them for any particular keyword. Blaze your own trail and don't even worry about them.
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  • Profile picture of the author jasondinner
    I get 5-7K uniques to my site daily and only about 50 come from google.

    So the answer to your question is no
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    • Profile picture of the author Meharis
      Originally Posted by jasondinner View Post

      I get 5-7K uniques to my site daily and only about 50 come from google.

      So the answer to your question is no

      jasondinner,

      Good for you Jason!

      Here's one more example of big G is not the "last Coke/Pepsi in the Sahara desert...

      Meharis
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    • Profile picture of the author PerformanceMan
      Originally Posted by jasondinner View Post

      I get 5-7K uniques to my site daily and only about 50 come from google.

      So the answer to your question is no
      Yep. I love this attitude Google is NOT the center of the Universe - unless you make them it.
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  • Profile picture of the author James Fame
    Originally Posted by Anton543 View Post

    I am not talking about IM but genuine content sites. It appears to me nowadays Google is too concerned about ranking brand names. To give an example, if you are in the health sector you have no chance against the likes of Wikipedia and the many big name health sites, shots of whom are owned by companies. They will take up all the top and medium keywords, leaving crumbs for others.

    If you can manipulate social media they you probably can get some good traffic, but not everyone wants to dedicate too much time on the social stuff.
    It's exactly the same in the real world.

    Companies with larger market shares stifle competition as they grow, when they have advantages in supplying.

    The only way is to compete is to fight for market share, break the Barriers to Entry, or simply enter a sub-niche and specialize. Slowly acquire similar resources, and then merge with the larger companies. Some try to move to other countries in search of less tapped markets, or to improve their production efficiency.

    Obviously, you could try and strike a deal with the bigger companies, if you have something to exchange.
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  • Profile picture of the author Rod Cortez
    What Mike and Jason wrote.

    Over the past several years I've been helping small to large companies plan their content strategy as part of their overall marketing plan. I routinely see individuals outrank many of these companies, some of which are fortune 500 companies.

    While Google is still a giant in the search engine world, they aren't the only distribution channel in town. Many newbies (and some old timers) make the mistake of focusing all, if not most, of their traffic efforts on Google.

    With the ever-increasing advertising inventory out there, the growth of social media, mobile devices, applications, etc. there are plenty of ways to create an authority website or blog without having to worry about what the big companies are doing. Sure, they might rank on certain keywords, but I've yet to find any company, large or small, that owns all the keywords, not just the main ones or the long-tail ones.

    The online world is far more than Google or keywords; it's an important part of it, but Google should only be a small part of your traffic or marketing plan, if at all. I know plenty of marketers who get little or no traffic from Google. Their secret? Many of them either buy it and/or they create partnerships with others in their market.

    Others know how to harness the power of free publicity; others create their own "tribes" so to speak (this forum is a good example of this).

    RoD
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    • Profile picture of the author amcg
      With the ever-increasing advertising inventory out there, the growth of social media, mobile devices, applications, etc. there are plenty of ways to create an authority website or blog without having to worry about what the big companies are doing. Sure, they might rank on certain keywords, but I've yet to find any company, large or small, that owns all the keywords, not just the main ones or the long-tail ones.
      This is a good point. For example, you can buy (paid) media as the largest e-commerce stores do e.g Amazon, Ebay yet they do not own all of e-commerce. There's many ways to market your product or service, find what works best for you.
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  • Profile picture of the author Alexa Smith
    Banned
    What Mike and Jason and Rod and Meharis wrote.

    Originally Posted by Anton543 View Post

    It appears to me nowadays Google is too concerned about ranking brand names.
    Well, if so, that takes away only the worst kind of traffic you can ever get for affiliate marketing, it seems to me.

    Originally Posted by Anton543 View Post

    To give an example, if you are in the health sector you have no chance against the likes of Wikipedia and the many big name health sites, shots of whom are owned by companies. They will take up all the top and medium keywords, leaving crumbs for others.
    I agree with you that SEO traffic isn't worth chasing, really. Not only because it's difficult (in some niches, for "major keywords"), but because such traffic tends to be temporary and often not "buying traffic" anyway?

    Originally Posted by Anton543 View Post

    If you can manipulate social media they you probably can get some good traffic, but not everyone wants to dedicate too much time on the social stuff.
    Again, I agree. I've never used any at all, to be honest.

    I think that for affiliate marketing businesses, Google traffic and social media traffic are only afterthoughts, anyway? That's always been my experience, in all my different, unrelated niches, anyway.

    In the case of social media, admittedly it's been my inevitable experience, since that's never appealed to me as a traffic source anyway. (I don't doubt you can generate tons of it, if you know how, but it isn't the traffic I want.)

    But with Google traffic, as it happens I get floods of it (not really intentionally, but just because of all the high rankings I've got, incidentally, from article syndication to relevant sites, whose backlinks seem so valuable as far as SERP's are concerned), but it's always been uniformly the worst-converting traffic out of everything I've ever tried in 8 entirely different niches over the whole of the last 4 years: search engine visitors to all my websites typically stay the least time, view the fewest pages, opt in the least often (that fact tells almost the whole story, really, in terms of "income potential") and actually buy anything by far the least often. Google traffic - who needs it? I happen to have it, for now, in bulk, and even I don't really "need" it.

    Originally Posted by Anton543 View Post

    Are days of running successful sites by individuals over?
    In a word, "no".
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  • Profile picture of the author jasondinner
    Originally Posted by Anton543 View Post

    If you can manipulate social media they you probably can get some good traffic, but not everyone wants to dedicate too much time on the social stuff.
    If they knew how to HARNESS (not manipulate) social media, they would spend much more time on it.

    Facebook alone can send a ridiculous amount of highly targeted and engaged visitors to any site you wish.

    And Pinterest is very good as well although I get gobs more from Facebook.
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  • Profile picture of the author archie79
    Originally Posted by Anton543 View Post

    I am not talking about IM but genuine content sites. It appears to me nowadays Google is too concerned about ranking brand names. To give an example, if you are in the health sector you have no chance against the likes of Wikipedia and the many big name health sites, shots of whom are owned by companies. They will take up all the top and medium keywords, leaving crumbs for others.

    If you can manipulate social media they you probably can get some good traffic, but not everyone wants to dedicate too much time on the social stuff.
    I believe that the key is now to stop trusting Google as your only source of traffic. Get social traffic, build a list and use paid traffic like media buys and solo ads.
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    • Profile picture of the author Karen Blundell
      I think people over-analyze things.
      I advise you not to worry about competition, ranking, or whatever. Blaze your own trail, try to put your on unique stamp on whatever you produce online, and you can have a very successful individual site or even sites.

      It is all a journey - successful individual sites don't happen overnight - you need to put in the time and effort. And yes, there are still lots of opportunities for successful individual sites, and I think there always will be.
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  • Profile picture of the author adribabe
    My motorcycle blog made $1,200 in the first year after I monetized it.
    That's nothing, but, it only took six months to make the next $1,200.

    My costs are very low, I would say profits are 90%.

    Did I notice a drop in traffic from Google after their update from hell a few months back? Yes. I also noticed a huge increase from Google in the past two days, and in between I was still managing to see some ok numbers because I had visitors coming from a lot of different places as my content spread virally.
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    • Profile picture of the author jasondinner
      Originally Posted by adribabe View Post

      My motorcycle blog made $1,200 in the first year after I monetized it.
      That's nothing, but, it only took six months to make the next $1,200.

      My costs are very low, I would say profits are 90%.

      Did I notice a drop in traffic from Google after their update from hell a few months back? Yes. I also noticed a huge increase from Google in the past two days, and in between I was still managing to see some ok numbers because I had visitors coming from a lot of different places as my content spread virally.
      You'd probably be making that per month or more if you were better utilizing social media - specifically Facebook.
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      • Profile picture of the author adribabe
        Originally Posted by jasondinner View Post

        You'd probably be making that per month or more if you were better utilizing social media - specifically Facebook.
        Facebook represents 4% of my total monthly web traffic. I post to my 1,669 Facebook fans daily, although only once per day, sometimes twice at most.

        Google represents 40% of traffic.

        I do not pay for advertising via AdWords or Google.

        I sell no products, do no affiliate sales, I simply sell AdSense ads and private advertisements via Google DFP on my blog.

        Twitter represents about 2% of total traffic.

        Open to your suggestions on how to "better utilize social media - specifically facebook" would lead to $1,200 per month?
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        • Profile picture of the author jasondinner
          Originally Posted by adribabe View Post

          Open to your suggestions on how to "better utilize social media - specifically facebook" would lead to $1,200 per month?
          Sorry bud, I don't give away the milk for free

          But you must not be doing something right on Facebook for it to only account for 4 of your traffic and you're putting some sort of effort into it.
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          • Profile picture of the author S3Ware
            Nothing is ever over online!

            However, the internet is constantly changing and evolving. There is no strategy online that stays constant. I have found over the years the most important skill to develop is to equate change with opportunity.

            There have been markets that I first looked at that were hyper competitive, seemingly impossible to grab a piece of the pie and then something changes. All of the sudden, a new, profitable way into the market presents itself. The interesting thing is that the old, establish players in some markets are the last to see it coming and adapt.

            The bottom line is the internet is still growing by leaps and bounds. There is a whole world of opportunity beyond Google. As big as they are, they are still a mere drop in the ocean of the internet in terms of traffic that is out there.
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            • Profile picture of the author Nightengale
              These kinds of posts just make me want to scratch my eyes out! We all see so many threads beginning with "Is XYZ dead?" or some variation thereof.

              Arrgghh!

              NO! But everything changes -- and they change especially quickly online. Adapt or die.

              Individuals will ALWAYS be able to start successful businesses (unless the government outlaws it, but that's another topic...). You will ALWAYS be selling essentially a service or a product. That's it!

              HOW you sell it and the tools you'll use to sell it will definitely change. But the basic business model won't.

              Alexa, Jason Dinner, etc. have given a lot of good advice. It seems to me that these kinds of posts are nothing more than a "woe is me" type of post -- someone looking for an excuse for their lack of results.

              Smart marketers don't rely on Google or SEO. Yes, make a reasonable effort to optimize your content so you can be found sensibly online by someone searching for what you offer. Then STOP! And don't expect any serious traffic/sales from it.

              You should focus your real efforts to get traffic and sales from other methods:

              1. Build your own list.
              2. Do teleseminars/webinars for your audience.

              Get traffic and build the list via:

              1. Video
              2. Press releases
              3. Social media
              4. JVs
              5. PPC

              Etc.

              NONE of that requires SEO or Google. If you rely on SEO and Google, your business will be as fragile in it's 10th year as it was in it's first year.

              Bottom line:

              1. Pick a niche
              2. Pick a target market
              3. Pick a business model (services or products?)

              Then build a list and audience (social media) and market to them.

              Hope that helps!

              Michelle
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          • Profile picture of the author adribabe
            Originally Posted by jasondinner View Post

            Sorry bud, I don't give away the milk for free

            But you must not be doing something right on Facebook for it to only account for 4 of your traffic and you're putting some sort of effort into it.
            Anyone can say they have the milk, but if they aren't willing to show you the cow why give them a cent?
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            • Profile picture of the author JohnMcCabe
              Is [whatever] dead?

              Only if you based your entire business on some back door, loophole or trick to exploit [whatever], and that back door is locked, loophole closed or trick no longer works. In which case, you are well and truly screwed...
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  • Profile picture of the author RogueOne
    I am not talking about IM but genuine content sites.
    The two are not mutually exclusive.

    leaving crumbs for others.
    If you are still scrambling for Google crumbs, you have bigger problems.

    they aren't the only distribution channel in town.
    Exactly!

    There are so many other ways to make money online besides freakin Google traffic or SEs at all for that matter. And it's not like they are a secret.
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  • Profile picture of the author Shane12
    I consider anything from Google to be an unexpected bonus. I'd be screwed if I still relied on them as heavily as I used to. It's nice when you can get traffic from Google instead of them sending it to Youtube, but it's unreliable and can change overnight.
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  • Profile picture of the author Steve B
    Originally Posted by Anton543 View Post

    . . . if you are in the health sector you have no chance against the likes of Wikipedia and the many big name health sites . . . .
    Anton,

    Recognizing that fact (that it's difficult to compete with well established sites) should give you a distinct advantage when positioning your business in a very targeted niche.

    As they say, "pick your battles."

    You can survive, and even thrive, if you choose to differentiate your business from your competitors and offer your prospects something original and unique that gives them benefit in some way.

    The large, well-established juggernauts have claimed their territory. They throw millions at branding and protecting their turf. They go out of their way to devour or assimilate their business competition. Just stay out of their path and let them do their thing.

    Position your business so that you don't have direct competition. It's not hard. Just be original. Do things your way. Offer solutions that others don't. Give your customers service that others won't. Pay individual attention to your clients/customers and treat them like others can't.

    Don't lament that you can't compete with Amazon, or eBay, or Google, or Facebook.

    Take joy in the fact that you can do what no one else can do if you position your business correctly. Do it by applying a little creativity, extra effort, and persistent quality to every thing you do.

    The best to you,

    Steve
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  • Profile picture of the author Anton543
    What are the best ways to utilise FB or/and other soial media outlets? Do I need to create FB accounts and then engage. Thus far, for the last year, I have simply had the social media buttons at the bottom of the articles. I have some likes on FB, Google+, etc but I can't say enough to make non Google a serious avenue of traffic. I do get quite a lot from Sumbleupon to one of my sites. However, I don't feel it is quality traffic.

    If I need to employ someone to work on the social side of things I am prepared set aside a monthly budget of around $200. I will probably outsource to some country where I can get reasonable amount done for that.
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  • It's not over or dead. We just need to adapt to the changes. It's unfortunate but that is the truth, especially when you really want to get traffic from Google.
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  • Profile picture of the author DanielPedersen
    Successful website on your own still works.

    However, if you plan to build a big website and make money tomorrow then forget it. You can't make money with that strategy over night. Or at least not more than a few cents.

    If I told you a plan that would allow you to make $10000 per month in 10 years, you would follow that? remember my plan could not fail. (No i don't have a 100% bulletproof plan.

    If you want to make money with one or a few websites then it takes some time. Especially with adsense. But if you work 3-5 hours per day writing one or two articles and, do a little social marketing. Build a couple of links, you will have a very good chance to make a living in 10 years.

    With the content website strategy you have to make a commitment, and dont give up after 3 month.
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  • Profile picture of the author DanielPedersen
    Successful website on your own still works.

    However, if you plan to build a big website and make money tomorrow then forget it. You can't make money with that strategy over night. Or at least not more than a few cents.

    If I told you a plan that would allow you to make $10000 per month in 10 years, you would follow that? remember my plan could not fail. (No i don't have a 100% bulletproof plan.

    If you want to make money with one or a few websites then it takes some time. Especially with adsense. But if you work 3-5 hours per day writing one or two articles and, do a little social marketing. Build a couple of links, you will have a very good chance to make a living in 10 years.

    With the content website strategy you have to make a commitment, and dont give up after 3 month.
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  • Profile picture of the author OrangeBull
    I know someone who within 3 months of starting a site was getting 600 uniques a day and 60 signups to their email list daily and Google, Bing, and Yahoo, WERE IN NO WAY a traffic source, and he wasn't spending all of his time on Twitter, YouTube, or Facebook. He was producing new content daily and getting a ton of traffic. Within 6 months he was making $13K a month.

    So Nope, not dead, just evolving.
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  • Profile picture of the author Moneymaker2012
    If you are running a genuine content site and not a "niche site" then you shouldn't be too concerned about keywords anyway. Who cares if the big brand name website gets all the traffic for a certain keyword? Your site should be able to pull in traffic from many, many different keywords over time. As long as you keep publishing fresh, quality, related content you will get visitors from many different searches.
    Exactly that is my point,
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  • Profile picture of the author tpw
    Re: Are days of running successful sites by individuals over?

    Only for people who give up too easily!
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  • Profile picture of the author John Romaine
    It's a level playing field for the most part.

    It's just that there's a large majority of idiots building out thin crappy affiliate sites based around ridiculous subject matters like "how to cure hemorrhoids by eating salad sandwiches twice a day" that can't compete with brands that actually have a clue.

    While you're blasting out crummy fiverr gigs, brands are thinking long term.
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  • Profile picture of the author DubDubDubDot
    The window of opportunity is definitely closing for the one man show. It's impossible to put a timeline on it though.

    The golden period for the one man show was 2005ish when the initial group that started in the 90s was at this ideal junction of having refined technical skills and very little competition from corporate America. Projects launched during that brief period of ebiz history had the highest likelihood of financial success compared to any other period prior to or since then.

    Nowadays the competition has been altered in such a way that you've got to operate on a very high level. "Work smarter not harder" has turned into "work smarter and harder". That isn't necessarily concerning in itself. There is just a lot of wondering about how nasty the competition is going to get. We don't want to be the roadside farm stand across the street from WalMart.

    Originally Posted by Anton543 View Post

    It appears to me nowadays Google is too concerned about ranking brand names. To give an example, if you are in the health sector you have no chance against the likes of Wikipedia and the many big name health sites, shots of whom are owned by companies.
    It was always going to happen. The self appointed gurus could game the system for only so long. WebMD, MayoClinic and CDC.gov deserve to have their content above health-topicsAAA.info.
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  • Profile picture of the author Randall Magwood
    The days of running successful sites by individuals are far from over. The bottom line is marketing. Google isn't the only why to get traffic and build a successful business with. If they were, i can't imagine why so many other marketing strategies would even exist.
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  • Profile picture of the author arkina
    I wondered that myself today when I read about a company called Internet Brands, Inc. I wondered if the net was going to go the way of corporate world, where there are very few successful "mom and pop" shops. If that is the way it is headed, with just a few internet giants running the show, I suppose the best think you can do is make your site as successful as possible with a loyal following so you can hope to get bought out one day



    Originally Posted by Anton543 View Post

    I am not talking about IM but genuine content sites. It appears to me nowadays Google is too concerned about ranking brand names. To give an example, if you are in the health sector you have no chance against the likes of Wikipedia and the many big name health sites, shots of whom are owned by companies. They will take up all the top and medium keywords, leaving crumbs for others.

    If you can manipulate social media they you probably can get some good traffic, but not everyone wants to dedicate too much time on the social stuff.
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  • Profile picture of the author Paul200
    For affiliates it is getting harder and I think the days of of spammy websites promising untold fortunes are over too. Google is slowly killing off affiliate sites both in mainstream and adult. Over the past year and months there have been some very old well known sites which had a lot of SE traffic killed. One was a very well know adult site which has a lot of affiliate content and which used to do very well.
    One thing with sites and google now which is very important is your bounce rate. (The amount of time a person spends on your website)
    In the past I had decent affilliate blogs which I updated almost every day with not just links but my own exclusive written content, those too have seen a huge fall in traffic from SE. If you talk to a lot of webmasters who promote affilates they to have seen a huge drop in SE traffic.

    If there is one thing which you should never do when running websites is put all your eggs in one basket by trying to get high ranking positions on one search engine, specially Google.

    There are so many other ways to get traffic now compared to 5 years ago, twitter, facebook, youtube, tumblr, pinterest, reddit and so many other social networks.

    The key now is to have updated fresh and unique content which keep people on your site. Take for example Youtube, the users stay on the site for hours watching movies., why? because they are watching something they enjoy or they are learning something they wanted to know or other reasons. Tube sites both adult and mainstream have a lot of traffic because they offer something which people want, now do something similar to your sites and your on the winning side.
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  • Profile picture of the author CBusiness
    Simply put, YES, i do think so.

    Google is tired of the scams and now giving guidelines that help promote the corporate company that hires qualified people to work within long-term business guidelines.

    Will all solo bloggers go out? Definitely not. set up a schedule. blog 20x a day though.. it won't be 5 blogs a week that get it done imo
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