Marketing my retail website

5 replies
I just launched my retail website. My eBay store does between 50k-80k a month in sales so the products are in demand. I want to get my website sales to match my eBay sales.

Who can help? Ideas?

D
#marketing #retail #website
  • Profile picture of the author Mike Francis
    Can you give a little more info? What type of retail site is it? Do you have an existing brand or is this a totally new venture? Are you doing this in conjunction with the ebay store or is this to replace the ebay store?

    Can you provide a link to the site?
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    • Profile picture of the author Popmagic
      Hi DJA5656,
      Surely you need to promote your website and you have many ways to do that and it's depend on your product so please see my suggestion at below:

      1. Search engine optimization
      SEO is the process of increasing your website's visibility in search engine's organic results through optimizing your pages. Getting your site top-ranked for a hot keyword can effectively improve your traffic and therefore your profits as well. All you need to do is to optimize your content and create many links of different quality.

      Steps that you need to focus for SEO
      - Directory submissions - The most effective way in getting lots of back links fast.
      - On-page SEO - On-page optimization was the most important SEO technique

      2. Facebook ads
      Millions of people use Facebook every day and the average U.S. Facebook user spendseighthourspermonth on the site. And it's not only popular with teenagers and college students -- all types of demographics are now regular users of the social network. Additionally, according to a study from Nielsen, people are 68 percent more likely to remember seeing an ad with social context than without. Facebook ads can help you target people from a specific location, friends of your current fans, or even folks who "like" other pages, among other options such as age and interests. Plus, it's a cost-effective way to bring in new traffic -- you can set a daily budget, pay for clicks, or pay when people see your ad. Similar to Google AdWords, you're piggybacking off of Facebook's traffic in order to bring those visitors to your website.

      3. Pay per click (PPC)
      Use PPC Internet advertising to bring in traffic to your website from search engines like Google. Here's how it works: you pay a fixed price for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to see a return on investment. With GoogleAdWords, there's no spending requirement -- you can set a budget of as little as five dollars a day or a maximum cost of ten cents for each click, for example. Your main focus should be conversion so you get the best ROI possible. Simply choose keyword phrases and the search engine will help you get your ad in front of your target market, wherever they might be looking

      4. Word of mouth (forums/Facebook fan pages, etc.)
      When you're looking for a new salon to get a haircut, or a great restaurant in a neighboring town, you probably turn to trusted friends, family, or online sources to discover the best rated and reviewed options. These sources are key points for driving traffic for your website, too. Focus on building connections with your fans and followers in order to gain positive reviews and word of mouth recommendations. You can also participate in related forums or comment on blog posts in order to plug your company without coming off as too promotional.

      5. Social media
      Similar to email marketing, social media helps you communicate with your potential customers and encourage them to buy. Again, you should provide compelling reasons to "like" your Facebook page or follow you on Twitter, but you should also share content that gets them visiting your blog or interacting with your brand on a regular basis to remind them why they stopped by your website in the first place. Social media is also a great tool for word of mouth marketing; it helps you see what people are talking about and what recommendations they provide. It's also a great tool for customer service inquiries and real-time communication when a crisis hits.

      Other: You need to draft a "Sales page" to present your product and refer to results of sales on EBAY such as "eBay Hot Item Don't miss!" + General benefits of your product and then you can promote this link to your friends, Social media, Forum etc.

      Have a good day!
      Popmagic
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      • Profile picture of the author fatafat
        Originally Posted by Popmagic View Post

        Hi DJA5656,
        Surely you need to promote your website and you have many ways to do that and it's depend on your product so please see my suggestion at below:

        1. Search engine optimization
        SEO is the process of increasing your website's visibility in search engine's organic results through optimizing your pages. Getting your site top-ranked for a hot keyword can effectively improve your traffic and therefore your profits as well. All you need to do is to optimize your content and create many links of different quality.

        Steps that you need to focus for SEO
        - Directory submissions - The most effective way in getting lots of back links fast.
        - On-page SEO - On-page optimization was the most important SEO technique

        2. Facebook ads
        Millions of people use Facebook every day and the average U.S. Facebook user spendseighthourspermonth on the site. And it's not only popular with teenagers and college students -- all types of demographics are now regular users of the social network. Additionally, according to a study from Nielsen, people are 68 percent more likely to remember seeing an ad with social context than without. Facebook ads can help you target people from a specific location, friends of your current fans, or even folks who "like" other pages, among other options such as age and interests. Plus, it's a cost-effective way to bring in new traffic -- you can set a daily budget, pay for clicks, or pay when people see your ad. Similar to Google AdWords, you're piggybacking off of Facebook's traffic in order to bring those visitors to your website.

        3. Pay per click (PPC)
        Use PPC Internet advertising to bring in traffic to your website from search engines like Google. Here's how it works: you pay a fixed price for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to see a return on investment. With GoogleAdWords, there's no spending requirement -- you can set a budget of as little as five dollars a day or a maximum cost of ten cents for each click, for example. Your main focus should be conversion so you get the best ROI possible. Simply choose keyword phrases and the search engine will help you get your ad in front of your target market, wherever they might be looking

        4. Word of mouth (forums/Facebook fan pages, etc.)
        When you're looking for a new salon to get a haircut, or a great restaurant in a neighboring town, you probably turn to trusted friends, family, or online sources to discover the best rated and reviewed options. These sources are key points for driving traffic for your website, too. Focus on building connections with your fans and followers in order to gain positive reviews and word of mouth recommendations. You can also participate in related forums or comment on blog posts in order to plug your company without coming off as too promotional.

        5. Social media
        Similar to email marketing, social media helps you communicate with your potential customers and encourage them to buy. Again, you should provide compelling reasons to "like" your Facebook page or follow you on Twitter, but you should also share content that gets them visiting your blog or interacting with your brand on a regular basis to remind them why they stopped by your website in the first place. Social media is also a great tool for word of mouth marketing; it helps you see what people are talking about and what recommendations they provide. It's also a great tool for customer service inquiries and real-time communication when a crisis hits.

        Other: You need to draft a "Sales page" to present your product and refer to results of sales on EBAY such as "eBay Hot Item Don't miss!" + General benefits of your product and then you can promote this link to your friends, Social media, Forum etc.

        Have a good day!
        Popmagic
        Hi Popmagic,

        Very very informative and articulate, I like the 'social media' part, some really good advice.

        Thanks!
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  • Profile picture of the author damondietz
    I agree with Facebook ads. These could be very lucrative for you
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  • Profile picture of the author Steve B
    Originally Posted by DJA5656 View Post

    I want to get my website sales to match my eBay sales.
    D,

    Have you been building a list of your eBay prospects and customers?

    I hope so because using that list to introduce your online store and communicate with folks that have already shown an interest in your business would be a great place to start.

    Steve
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