I have owned a brick and mortar store for a few years now for this particular business in question. Now I have a newly redesigned website and a brand spanking new ecommerce site as well.
My main page (www.mysite.com) is serving as my informational page and I figure I can do whatever I want with it or change it to be whatever I want. I can do a blog or whatever (currently there is no blog). I'm not sure how to market this one above and beyond what I'm already doing. I've got it listed in google maps/places, I've got my facebook page linking to it and vice versa, and it ranks on the first page of google for some of the most important keywords in my local area. Also, it links to my ecommerce page. What would you guy suggest?
Now, my ecommerce site (www.store.mysite.com) is a subdomain off my main page. I made them separate because the ecommerce platform I'm using is extremely limited; it does not let me update or change much of the content. But I'm using it because it's streaming live inventory from multiple distributors and drop-shippers so it's rocking my world, really. I'm totally uncertain how I should market this page. Should I market it separately from my main page? Should I make separate listings for it in google maps/places, facebook, etc? Or should I just market my main page and rely on it directing traffic to my ecommerce page?
To summarize, I would ask, how can I make my site more visible to local and non-local customers? I've only very recently begun to dabble in facebook, and I do have a fan page. Currently, the fan page only advertises my home page. I'm new to the whole facebook marketing stuff and I'm currently studying some of my competitors to see what they do. I don't have a lot of fans at the moment; it's in the triple digits and I get 2-7 new ones per week. Is that too slow?
Do I need to hire an internet marketing specialist or is this simpler than I'm making it?
It sure would be helpful to see how many page views and what type of web traffic my competitors are getting, but their sites are too small to get any accurate data from Alexa and other sites like that. Anyone know a program I can use that is accurate even for small sites?
Thanks everyone; any info is greatly appreciated.