My wife has just started a handmade candle business. They're every bit as nice and fragrant and quality as any commercially available candle. That being said...I wanted to get some input from the great minds here for ways to promote and market something like this. She has 4 sizes and about 70 scents. I googled online on promoting a candle business and got things like "put an ad in the newspaper" and "use ppc" - yeah...I'm guessing both would be a big waste of money.
Thanks a bunch!