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"Marketing is what you do when your product is no good" Edwin Land, American Inventor

by daryamconsult_aust
29 replies
Controversial or true?

What do you think?
#american #business #edwin #inventor #land #marketing
  • Profile picture of the author Aaron Riddell
    Marketing is everywhere.

    What would you say Google Adwords is ? The biggest marketing tool on the planet ?

    "Word of Mouth"........What do you say ?




    Aaron Riddell
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    AaronRiddell.com - Internet Marketing Tips Home Business Entrepreneurs
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    • Profile picture of the author abo28
      Nice joke. :-)

      Well, a good marketing could make a person buy your bad product... once. But s/he'll never buy again, and will make you bad publicity.

      So, the foundation of any business is a great product.

      But, since there is a factor called "competition", you must also use marketing techniques to tell people that you have a good product that will benefit them.

      Bogdan
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  • Profile picture of the author Gary And Billy
    Edwin was an inventor and so his comments reflected his personal perception of marketing from an inventors view point.

    The fact is, there are probably thousands of fantastic inventions out there that would be very beneficial to their target audiences. However, without marketing, telling people that the product is there nobody will buy them.

    A marketers job is to tell potential cusomters that the product is there and to paint a picture of how that product will benefit and enhance their lives.

    I don't for a moment think that Edwin was anti-marketing and think that the quote might have been taken out of context.

    Gary
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  • Profile picture of the author AfteraDream
    I disagree. I'm new to IM but already see that even when I create good content on my blog, if I wont do some marketing, no one will actually see it.

    Word of mouth is great but you still need to attract first visitors who would then spread the word....
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  • Profile picture of the author Neil Morgan
    Marketing is what you do when your product is no good
    It's just far too simplistic to mean anything worthwhile bothering about here in the real world.

    Cheers,

    Neil
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    • Profile picture of the author Wakunahum
      I'm sure Edwin Land invented things then put them under a blanket in his garage, and magically the next day people walked up to his door with cash in their hands ready to buy without having to say a word to the public.
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      • Profile picture of the author Jack Duncan
        Hahaha...

        That was a good laugh for the morning.

        Anyone who thinks this is true needs only to have a conversation with Doug Hall. (He's a brilliant inventor and also understands just how important marketing is to any invention.)

        I remember him telling a story about the 1,000's of great inventions he has seen over the years that never made it to the light of day, simply because the person who invented the product had no idea how to get it in front of the masses.

        Dan Kennedy also tells a story about a great invention that was marketed incorrectly...to the wrong audience...and therefore "crippled" the company for years to come.

        Marketing is nothing more than creating awareness with a goal to sell.
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  • Profile picture of the author blogginvixen
    FALSE.

    Marketing is what you do when there are millions of websites just like yours.
    Marketing is what you do when you want to be the individual who takes actions, as opposed to the one who believes that traffic will somehow fall into your lap.
    Marketing is what you do to reach millions, not a couple hundred every other month.
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  • Profile picture of the author Gene Pimentel
    In that case, everything I own, or have ever owned, is no good. I live in a no good house, drive a no good car, put a no good diamond ring on my wife's finger, eat no good food, and I'm typing this on a no good computer.
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  • Profile picture of the author Tyrus Antas
    False. Marketing is what you do when your product is not remarkable. If you have a remarkable product, it is going to market itself. But how many products fall into that category?

    Good enough products are needed in the marketplace. They create competition, reduce prices and make everybody benefit from it. There are plenty of good products who never go anywhere because they didn't have good marketing backing them up.

    Tyrus
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  • Profile picture of the author charlesburke
    That quote is probably either not true or taken severely out of context.

    Edwin Land was an inventor, all right. He created the "Land Polaroid Camera" which revolutionized quick availability photography. I worked in a camera shop after school during the late fifties, and I still remember the constant stream of press releases and announcements the Polaroid company kept issuing. Every time the company's stock dropped a notch, they were ready with announcements arout another new advancement in their technology.

    And patents - they patented everything they touched. So even if another company wanted to bring out an instant camera, they'd always be at least 17 years behind the Polaroid company because of the patent expiry term.

    Edwin Land was a consummate promoter, so I doubt very much he ever made that statement, unless it was with tongue firmly in cheek.

    Cheers from warm and smiling Thailand,
    Charles
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  • Profile picture of the author Woody C
    I would add:

    "Marketing is what you do when your product is no good...and you still want to be poor the rest of your life. If your product is good then marketing is what you do if you want to be rich for the rest of your life."
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  • Profile picture of the author MarkWrites
    There are bad products out there that have more sales and a higher place in their market than products that function better or serve a better purpose... all because of marketing.
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    • Profile picture of the author Magic Johnson
      Originally Posted by MarkWrites View Post

      There are bad products out there that have more sales and a higher place in their market than products that function better or serve a better purpose... all because of marketing.
      McDonalds?
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  • Profile picture of the author JohnMcCabe
    I think it's definitive physical evidence that a male bovine completed digestion in the immediate area...
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  • Profile picture of the author Paul Buckley
    The "Polaroid-Land" camera, invented by Edwin Land, certainly profited from good marketing..and made Dr. Land very rich
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    "Wise men speak because they have something to say; fools because they have to say something." -Plato

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  • Profile picture of the author GeorgR.
    Originally Posted by daryamconsult_aust View Post

    Controversial or true?

    What do you think?
    i think that i already saw infomercials for the biggest ('scuse me) C**P which made me really, really want to buy the product <--

    Marketing & Exposure are two MAJOR factors....a GOOD product w/o marketing and exposure wont make you a penny, while a bad product hyped up to the extreme can make you rich. Sad but true
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  • Profile picture of the author Magic Johnson
    Ok I read this statement again, and this could as well mean many things. One that marketing are effective for Bad low class products. But if you have a shiny valueable product it could sell it sellf with less marketing?

    Anyone get what I'm saying???
    "Marketing is what you do when your product is no good"

    Edwin Land, American Inventor
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  • Profile picture of the author Dmitry
    Marketing is what you do when your product is no good
    Amen to that!
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  • Profile picture of the author Deek
    Build a better mouse trap and the world will beat a path to your door...........

    ...if the world doesnt know you built the better mouse trap they will never beat a path to your door.

    Simply telling someone you built the mouse trap is a form of marketing, your telling them with intent they take an interest or pass word on and become a prospect, then when they ask questions you are qualifying them for a sale......... all steps in marketing.
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  • Profile picture of the author Kevin Riley
    Originally Posted by daryamconsult_aust View Post

    Controversial or true?

    What do you think?
    Contrary to the old belief, the world will not beat a path to your door just because you design a better mousetrap. Marketers are needed to get inventors' goods into the hands of the buying public.

    I'm also an inventor, but fortunately I was never plagued by Edwin Land's narrow vision.
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    Kevin Riley, long-time Warrior living in Osaka, Japan

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  • Profile picture of the author Synthia Parker
    What else there be as good as marketing? In real world customers have to be convinced to buy a product. Suppose the product is the best from any other same products available in the market, but how many of the customers would buy it? How would they be convinced that this is the right product for them? Well, they need to get complete information about the product, and that is what marketing do.
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  • Profile picture of the author TelegramSam
    Even when your product is amazingly good, no marketing = no sales.
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    • Profile picture of the author VegasVince
      When your ass is stranded in some hot desert with no water......you'se might run into Vinnie here.

      I'll be the dude with the card board sign that reads: WATER $100 A GLASS.

      My sign is "marketing."

      My product....saves your life.....so I suspect it's good. Case closed.

      Truth is...most inventors fail not because they can't create great shit....but cuz they can't market to save their friggin' lives.

      Build it and they will come....might work in some Field of Dreams movie....but it doesn't apply to the real world.

      Many an inventor with great products died busted......bitter.....and often with a black tar heroin addiction....simply because they chose to view marketing....like a case of the clap...something to be avoided.


      xxx Vegas Vince
      Legend.
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  • Profile picture of the author daryamconsult_aust
    Phil Knight, Nike Chief Executive said:

    "NOW we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company and the product is our most important marketing tool."
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  • Profile picture of the author Craig Fenton
    Hi there:

    Great topic!

    There have been products that have had to take both points of view. Even as Coca-Cola raced to the top of the soft drink universe fairly quickly after it's 1869 introduction they have always been one of the leading advertisers in all fashions.

    Then you have the struggling sports franchise that isn't putting out a quality product and has to find revenue in every possible avenue.

    It goes both ways!

    Enjoy the weekend.
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