Using Google, Adsense or Adwords in Product Name

by magwoi 9 replies
I see quite a few IM products that have names that have "Google", "Adsense" or "Adwords" in them. Things like Google Conquest, Adwords Assassin, Adsense Videos etc. They also have the Google Trademarked term in the domain name of their websites.

I am lauching a Google related product soon and was wondering if generally Google is OK with using its trademarks in this way.

I have emailed Google asking about this with no reponse yet but I assumed a few people here have probably been through the same question.

Thanks
Mag
#main internet marketing discussion forum #adsense #adwords #google #product
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  • Profile picture of the author dvduval
    Well, a couple of points. There ARE sites that are doing this now. Google probably COULD take you down if they wanted to.

    So I would say you can probably do this so long as you accept the risk. I guess if you get wildly popular you can always make changes and do a permanent redirect.
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  • Profile picture of the author PhilG
    "Adsense" is not a trademark of Google, nor is "adwords" (to my knowledge). As such they may be used without many worries.

    Google, on the other hand is trademarked and one needs to be careful how it is used, particularly in a domain name. There must be a clear indication that you are not trying to confuse the viewer that your site is somehow related to Google. For example, if you are selling a course on how to get listed in Google, that is one thing. If you are starting a new search engine and want to use Google in your name that is another matter. Even this may become an issue at some point in the future.

    This is not legal advice, just my understanding of these issues.

    I hope this helps
    Phil
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    • Profile picture of the author magwoi
      Originally Posted by PhilG View Post

      "Adsense" is not a trademark of Google, nor is "adwords" (to my knowledge). As such they may be used without many worries.
      That would be nice. However I just did a trademark query, and Google DOES indeed own the Adsense trademark. See below:

      ---------------------------------------------
      Trademark Assignment Abstract of Title
      Total Assignments: 1
      Serial #:

      78312926

      Filing Dt:

      10/13/2003

      Reg #:

      2881856

      Reg. Dt:

      09/07/2004
      Registrant:

      Google Inc.
      Mark:

      ADSENSE
      Assignment: 1
      Reel/Frame:

      3027/0691 Received: 02/11/2005 Recorded: 02/11/2005
      Pages: 14
      Conveyance:

      MERGER
      Assignor:

      GOOGLE TECHNOLOGY INC.

      Exec Dt:

      08/27/2003
      Entity Type:

      CORPORATION
      Citizenship:

      CALIFORNIA
      Assignee:

      GOOGLE INC.
      DBA/AKA/TA: DBA GOOGLE INC.
      1600 AMPHITHEATRE PARKWAY
      MOUNTAIN VIEW, CALIFORNIA 94043

      Entity Type:

      CORPORATION
      Citizenship:

      DELAWARE
      Correspondent:

      ROSE HAGAN - GOOGLE
      1600 AMPHITHEATRE PARKWAY
      BUILDING 41
      MOUNTAIN VIEW, CA 94043
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    • Profile picture of the author Jon Steel
      Originally Posted by PhilG View Post

      "Adsense" is not a trademark of Google, nor is "adwords" (to my knowledge). As such they may be used without many worries.

      Google, on the other hand is trademarked and one needs to be careful how it is used, particularly in a domain name. There must be a clear indication that you are not trying to confuse the viewer that your site is somehow related to Google. For example, if you are selling a course on how to get listed in Google, that is one thing. If you are starting a new search engine and want to use Google in your name that is another matter. Even this may become an issue at some point in the future.

      This is not legal advice, just my understanding of these issues.

      I hope this helps
      Phil
      I couln't have said it better -

      js
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    • Profile picture of the author CDarklock
      Originally Posted by PhilG View Post

      "Adsense" is not a trademark of Google, nor is "adwords" (to my knowledge).
      Wrong on both counts. From the above referenced page at Google, "The following are some of the trademarks owned by Google Inc. and the suggested generic terms for those trademarks." - "AdSense™ advertising service", "AdWords™ advertising service".
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  • Profile picture of the author Mgwolf
    People do it all the time on the net, a few here and there might get in some trouble, but the odds are against it. Still though its always best to be prepared with an alternative in case something bad does come up.
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  • Profile picture of the author JK Nyerere
    Unless you get permission from Google, it is probably not a good idea to knowingly break the law. I would use the trademarked term in the product name but not in the domain name.

    JKN
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  • Profile picture of the author VinceLaw
    I have ran into trouble using some trademarked terms before and received letters from the legal department of some company to remove their trademark terms. Google does not seem overly paranoid about this.
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  • Profile picture of the author CDarklock
    Originally Posted by magwoi View Post

    I see quite a few IM products that have names that have "Google", "Adsense" or "Adwords" in them.
    I had a "duh" moment related to this. I had a great idea for a product, and decided the perfect name was "Google Tycoon". So I registered the domain name.

    Then it occurred to me that maybe using "Google" in the name was a Bad Idea... and after some research, I discovered that technically Google doesn't allow these trademarks to appear in second-level domain names. (See here, under "Things You Can't Do", third from the bottom.)

    People still seem to do it, and they seem to get away with it, but I'm not taking chances. So I called my registrar's support, cancelled the order, and changed the name to "Real Life Tycoon".
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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