Videos, videos, videos - IMHO, it is getting to be too much.

18 replies
This is just one man's opinion, but would love to understand the reasoning. Almost everybody that is doing coaching programs or WSO's are using more videos these days and less written materials. Different people learn in different ways. I for one am not good and sitting in front of computer and watch hours of videos. But you give it to me in writing and I can read and comprehend and implement a lot better.

Is it easier for the producer to produce videos and not written materials? Is it cheaper? OR is it that people really do want more videos to learn from instead of written materials? Why not provide both, then people could choose which method works best for them.

I am taking a course now from a WSO and it is providing some good material, but honestly sitting and watching hours of video will not work for me. On the other hand, if it was written out,I would be eating it up.

Would love to hear from some of the video producers to see what this is a growing trend. Thanks.
#imho #videos
  • Profile picture of the author Steven Roberts
    I'm with you brother. Perhaps one justification for a video is when there are some fiddly screens to navigate through - then an over-the-shoulder video could be helpful. What really frustrates me is when something goes wrong during a screen capture, and the author can't be bothered to edit it out.
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  • Profile picture of the author Marketing Fool
    People tend to like watching better than one really likes to read.

    At where I teach a number of video courses, I try to offer both videos as well as a pdf text book so people can get the best of both worlds...not sure why others don't do the same.

    I'd rather just do written material...I write better than I speak :-p but that's the world we live in...
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  • Profile picture of the author tiroberts
    I understand where you're coming from. I enjoy the quickness of text content as well.

    Easy to scan through and just "get to the point", right?

    As someone who creates videos and has created a video based product, I think that the perceived value is much higher when the word "video" is involved.

    However, I always make sure to make a written version or PDF transcript available of all the vids in my products just in case I get a customer like yourself.

    I love watching vids, but more so for recreation and entertainment, rather than educational/informational purposes; although there are some educational/information vid makers whos vids I will watch because they're entertaining as well.

    Overall, I think that it's just best to do both and mix it up. That way you cover all your basis.

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    • Profile picture of the author craftziner
      I would say it's a matter of preference, and also depends on what you are trying to convey. If you have a step-by-step tutorial that you have to share, of an application setup for example, then video would be good. But if it is a highly conversational topic, then I would prefer getting to read it through and skip through parts which I don't think is important for the material to be understood.
      Originally Posted by tiroberts View Post

      Easy to scan through and just "get to the point", right?
      ... However, I always make sure to make a written version or PDF transcript available of all the vids in my products just in case I get a customer like yourself.
      Yes, agree with you here. The transcript helps to give an overall idea, and also helps in some cases where I can't get through the accent of the narrator. It's a good idea to have the transcript when we have the video.
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  • Profile picture of the author GarryMSayer
    Having different learning modalities for a product increases it's overall perceived value and creates happier customers.
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  • Profile picture of the author John Atkins
    I dislike them. I prefer written material over a video and would only buy a "video product" if it's exceptionally good. Other than that I always go for documents.

    With videos you can make your product look bigger and more valuable. I think that's the main reason sellers use them. From what I've seen what "video sellers" say in 5 videos can most of the time be compiled in a pdf of 10-20 pages. A product which consists of 5 videos is more appealing to most people than a 10-20 page report and the refund rate will most probably be less as well, since the former looks more valuable even if both contain the same information.
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  • Profile picture of the author conanedo
    i'm with you too, i like to skip some material only read what makes me interested most then after that sometime i will read fast the rest.. But it's hard with video to like that.. i think it's good if they provide two version pdf and video..

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  • Profile picture of the author Josh Monroe
    I prefer video, especially the "over-the-shoulder-" videos as you can see exactly what they are doing, making it (in my opinion) easier to follow.
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  • Profile picture of the author Marc Rodill
    To me it doesn't really matter as long as the content is good and structured well. There's nothing worse than dragging out concepts for long periods of time that can be said quickly, or being unorganized to the point where they don't really know what they're going to say next. That can be painful. But assuming it is good, then usually I want it in both. The video because you learn more from audio and visual, and the text for quick reference and implementation later.
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    • Profile picture of the author CASHsystems
      If videos are used to compliment the reading materials, then I am fine with that, but for me, I avoid for the most part if I know the main component is videos. So if they did pdf transcript of video that that would take care of everyone's preference.
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  • Profile picture of the author Marc Rodill
    The reason why I tend to like audio and video better, even if it's more time consuming for me, is because I'm very picky about what I buy.

    So if I'm buying a WSO that turns out to be rehashed PLR, where they just hired someone to do a voice over and read the PDFs, then yes, I just want the PDFs.

    I'm aware that there are tiny little gems, even in rehashed PLR products. But I do not want to listen to some guy they hired on fiverr to read them to me. That's annoying.

    But if it's someone I genuinely like and follow who has pretty good presentation skills, I'm happy. Because often they'll say extra things, and their voice inflections highlight whats useful.

    Even if they have bad presentation skills and good content (still painful) I will grin and bear it, but I still want the PDFs so I can search them for a certain how-to action step later if necessary.


    PS. If you're selling your own products, multiple formats is always a better value argument than just one type of format for obvious reasons.

    PPS. There is another argument for video, look up a thing called the cone of learning. The least useful way to learn is by reading, you retain the least amount of information.

    That's why you can read a book 17 times and get 17 different experiences each time. But usually if it's video training, and you pay attention, you get it all at once.
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  • Profile picture of the author Joe721
    I've always preferred reading a list of points that summarize an application, from which I can then take the ones I'm interested and find out more. But a video that acts as a quick tutorial style video showing the main screens and forms etc is useful and I will always watch those, and there is nothing more helpful (in my opinion) than documentation that is accompanied by a series of short how-to videos that can be followed easily and paused at any point.

    The mind works by association and for me at least this doesn't always go well with videos because you cannot tell where to skip forward to see more about a particular point that was raised by the presenter. With text it is far quicker to learn what you need to know if it is laid out well and clearly.
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  • Profile picture of the author Writer Army
    I think when video first came out and became a popular medium that everyone started using it and felt that it was sometimes superior to text on sales copy, web copy, etc. But, the trend got a little out of control and it seemed like video is used in places where text might be superior.

    As with anything in an online business you have to focus on conversion rates and test different mediums. Sometimes a combination of video/text works best, sometimes just video works well, etc. It's just a matter of testing and tweaking.
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  • Profile picture of the author RoseHunt
    Yes, watching all kinds of videos over and over again gets a little bit annoying. I personally prefer to have a book that I can access at all times, but I guess it is easier for them to make a video than write something!
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  • Profile picture of the author NicoleBeckett
    Interesting responses!

    Like Ti Roberts pointed out, I think part of the video surge has to do with perceived value. After all, a (well-produced) video is "fancier" than a PDF, right? Perhaps marketers just want to be "fancy" these days.

    IMO, another reason for all of the videos is the trust factor. When you can see and hear someone, it makes it easier to determine if they're someone you actually feel comfortable taking advice from. Sure, you can get just as much information out of a written report, but you don't get that same "one-on-one" contact that a video gives you.

    It would be interesting to have some of the video marketers chime in and list their reasons for using video over written stuff
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    • Profile picture of the author harrydog
      As both a video producer and a product buyer I use both mediums. For pure informational type products I personally prefer a PDF that is well laid out and easy to skim through - although I do not like a PDF that is full of fluff and filler.
      For "how to " type stuff Video is much better as I can see exactly what they are doing, stop the video, go and implement and the restart.
      I suppose what I am saying is that its horses for courses and the content type lends itself to itself to either PDF or Video.
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  • Profile picture of the author Alexa Smith
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    • Profile picture of the author CASHsystems
      Thanks Alexa. You are right. Ad no idea. I just went through that thread. So hopefully some of the marketers will see that there are some of us who do not like it. I am not saying to abandon it, but compliment it with written material.

      Originally Posted by Alexa Smith View Post

      It seems not: you're in more company than you expected, perhaps?
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