However, I think a lot of people aren't understanding what that can mean for them. I've opted in to a lot of lists because I was interested in the free products, the newsletters, etc. I've opted out of a lot of those lists when I realized that the person was going to continually abuse the privilege.
I don't have a list yet, but I plan to some day. When I do build one, I am going to treat the people on my list the way that I want the people who I'm listed with to treat me; like an intelligent human being.
I'm not going to tell any of them in the subject that I'm sending them a special, personal email unless I am, in fact, doing just that. And even then I'll just send them the email, not make a big deal about it being special and personal.
I'm not going to tell them that they have to open an email now or they'll be sorry forever.
I'm not going to try to trick them into opening an email, because the minute I do this I am admitting that I have no respect for them.
I think too many people get too focused on building the list and not focused enough on taking care of the list. There are people behind those email addresses; not demographics, not targets, not suckers, not sheep, but people. Of course when I build a list I'll hope people on that list buy products from me, but I hope they do so because I'm offering them something of value--something I've presented to them honestly.
I suppose I'll get flack, but I needed to vent.