My Conversion Rate Is Low. Can Anyone Help?

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I have a blog (Best Weight Loss Programs Reviews - Choose A Weight Loss Program That's Right for You) with daily traffic ranging from 250 to almost 400 in the weight loss niche. The site already ranked on the first page of google for some of the main keywords - weight loss programs and best weight loss program(s).

There are 5 weight loss products listed from clickbank. However the conversion rate is extremely low. I am looking for any one who can give suggestions to make changes to the front page of the blog so that it will increase the conversion rate.

As a gesture for your help I will put your clickbank affiliate links on all the 5 products listed on the front page for 5 days. You will receive payments directly from clickbank from buyers who clickthrough the affiliate links during the 5 days period.
#main internet marketing discussion forum #conversion #low #rate
  • You should put your picture or video promoting your self as an expert in that niche.I think if you advertise yourself as expert people and help them with free tips or some other valuable info they would ask you to sell them products without you ever offering them any.
    • [1] reply
    • I have more than 400 articles on the blog on various topics of weight loss.

      • [1] reply
  • Personal Branding, relationship building.
    You will have to build trust with your readers
    in order to really make revenue.
    I think promoting 4 products on one page
    isn't that of a good idea, try the launch tree
    principal.

    Igor
    • [4] replies
    • I think all the suggestions above are really useful

      also think of putting google analytics on your site and check the bounce rate ie how long do people stay on the site.

      Perhaps they visit the site see it looks like a "sales" site and then move on. Perhaps that's not what they are looking for. Maybe they are looking for more information?

      You could use googles optimiser feature to serve up two different pages and test the results.

      you've got the thing most people want - traffic - now test different pages to see what the user wants
      Richard
      • [1] reply
    • Is most of your traffic is coming from the search engines for best weight loss programs?

      If that is the case, I would try and sell nutri system or jenny craig. That is what I think of when I hear program. It may not be an ebook that they are looking for.

      Only way you going to find out what sells best for those words is to experiment. I would look and see what programs the people placing high for those terms are selling.

      Hope this helps,
      Terry Hatfield
    • Thank you. By the way what is the "launch tree principle"?

      • [1] reply
    • First, congrats on getting such good rankings on high competition search terms! You will make a lot of money from this site!

      Now, regarding conversion. The page reeks of being an advertisement and people don't like being sold to. Rather they are looking for an honest review of products that a real person has tried and tested and gotten results with.

      Your review page needs to firstly start out by saying: I'm like you, I was overweight (or I am overweight) and I know how you feel. I have tried everything under the sun and nothing seemed to work, I was extremely frustrated and thought I would never lose the extra weight I am burdened with. But I persevered, then I found 3 different solutions that all helped me to lose weight. Then elaborate on each of the top 3 solutions you found (I have found that comparing the top 3 is far more believable than the top 5).

      Your review of each product needs to be believable and credible and you should focus on the benefits that were achieved from each product (a before and after type comparison is always extremely powerful for sales - eg before I was XXXX pounds, now I am xxxx pounds).

      Ideally you should actually get each product and do a proper review (in your case with the traffic you have I would contact each of the product owners and ask for a review copy, then do a proper product review of each. Always say what worked and also pick out at least 1 thing that you did not like about the product, this makes your review more believable and will align you with your prospects because no product is perfect).

      Make the number one product in your review the product you expect to make the most sales and money from, because this is the choice that 80% of your buyers will make - when you get the review right, your prospects take your word as an authority on the subject and will go with your top recomendation.

      I would also use a suitable plug in to split test two landing pages to continually improve your conversions over time by doing an a | b split test.
  • Clunky Copy - layout and font-choices not up to the
    standard for weight-loss products. People are used to
    nice packaging in this niche.

    Consider your pop-up copy:
    "Believe It or Not - You Can Enjoy Regular Food And Still Lose Weight!

    Free Report Reveals An Easy Step-By-Step Process That Enable You To Feel Good About Losing Weight Because Your Stomach Is Still Full!"

    I think you could trim a lot of fat off this bloated headline. Don't try
    to cram your whole story into headlines.

    Also your report cover is ugly, doesn't show the result - skinny
    body - and is hard to read because of your font choice.

    The title is perceived as the nonsense clause :"Lose Weight Without" -
    because "starving yourself" is illegible.

    There is a lot top this. I tell you this: read-up on advertising and
    buy some magazines like Cosmopolitan for headline ideas.

    Lose the RSS thing. Distracting.
    • [1] reply
    • Thank you for your suggestions. I have disable the pop-up temporarily and see what the result.

      Could you elaborate what you do mean by nice-packaging in this niche? If possible can you let me know which site has met your criteria for a nice packaging site and I will see what I can do to meet buyers' expectation?



  • Find your competitions site that ranks high for the keyword your targeting and really examine whats working for them. Why waste all the money and time they spent, put it to good use helping you get ideas for your site.
    • [1] reply
    • the problem with this is that their ranking is no indication at all of their conversions.

      Check out the people using ppc, and see who sticks around for at least a week. If they continue to spend money, their landing page/site should be converting.
      • [1] reply
  • heres my go

    first of all cloak your clickbank links.

    make the ecovers abit bigger, so they will be more readable.

    try separating each product by a line or something to make it look nicer.

    Instead of those links after each product, try using a nice web 2.0 style button, with a catching phrase instead of the products title.

    Lose the RSS feed.

    Give them the "magic button" as a headline...use words like "secret methods", "top notch" , "amazing" etc...

    Try and find out if any of the products or authors have been featured in any relatively known newsletters, magazines, tv etc.... and then put the respective magazines logo under the product with a title like "featured in" or "as seen in"...DON'T put the links to the respective articles etc...cus then they might buy directly from the official website and you wont get a commission.

    Try and come up with more benefits for every product.

    there could be more to add but try these out and see how you do for now.

    Thats about it, normally I would explain all of that in detail but I just don't have the time right now (preparing to leave home).
    • [ 1 ] Thanks
  • Don't make them choose. Promote just one product. Choice introduces doubt and procrastination. That's a sales killer.

    Tyrus
  • My Suggestion:

    1. Find more testimonial, feedback from the vendor's site, put it there..
    2. Identify each product pro and cons, list it out. The most important part, always "Benefit, benefit, benefit", put benefits on each of the product.
    3. The review is too hype, and you didn't establish yourself as an authority.
    4. Try to build list and community, let them know you and why they should hear from you...
  • I agree with the others - drop that rss stuff. It really has no business being in the sub-head position.

    I know a lot of people seem to use these types of review sites, and apparently they are successfull with them. I haven't had much luck with them though.

    In my case, I've had much more success reviewing only a single product, doing real and in depth reviews (which requires actually buying the products), dumping things like the stars/ratings, and then going after traffic that's already looking for info on that product.
    • [1] reply
    • Hey bro.

      I suggest you get someone to code you a new mini site template. It'll add more value to the visitors.

      Your copywriting skills need to improve. Be more enthusiastic, but not borderign super-hyped.
      • [2] replies
  • Okay it's about time someone mentioned
    the elephant in the room...

    Put your main affiliate link above the fold.
    Get rid of the RSS link and replace it with
    a link that says something like "Click here to
    check out my #1 rated weight loss product"

    And that's it.

    Sure, there's a ton of other stuff you can do-
    review pages that long are a struggle, you'll
    be better off with all 3 (yes 3, not 5,) products
    above the fold...

    But as it is, I'll bet you see significant improve-
    ment just by switching out that RSS link with
    something more powerful.

    Good luck.

    -David Raybould
  • Another way is to give your visitors a preview ebook to let them download for free...Ebook somehow is more presentable and you can make them more confident on your product..This is also where you can promote your product even better, by letting them know how are you going to solve their problem..Give them some general tips/suggestions, and lastly encourage them to buy it if they really look for more detail information... This is what I think may work...
  • Get rid of archives and meta in your sidebar. Move the blogroll up and call it My Faves or something that'll prompt people to click over there. Focus on the customer. Write a review that asks them what kind of person they are and match their profile to the appropriate weight loss program. Do this via links to the various one page, one product reviews.

    TomG.
  • I saw some stats somewhere on CB weight/fat loss products frmo a number of affiliates that sold some pretty high numbers. The conversion stats were not encouraging. Something like 1/200-300 or so. It seemed incredibly low to me, but that's about what I've seen from that niche on CB as well, so I tend to believe them. In other niches, I get conversions more like 1 - 4%. It seems like with some good pre-selling, you could do a bit better than .3%.
  • while spying on the ppc advertisers, take notice of the keywords they are targeting as well.
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    My Conversion Rate Is Low. Can Anyone Help?

    I have a blog (Best Weight Loss Programs Reviews - Choose A Weight Loss Program That's Right for You) with daily traffic ranging from 250 to almost 400 in the weight loss niche. The site already ranked on the first page of google for some of the main keywords - weight loss programs and best weight loss program(s). There are 5 weight loss products listed from clickbank. However the conversion rate is extremely low. I am looking for any one who can give suggestions to make changes to the front page of the blog so that it will increase the conversion rate.