Email marketing that kills your business. Real money you can earn...
Meanwhile most email marketers keep on shooting their trash to their potential customers. Even if you sell wonderful products to your list writing professional sales letters - you have a competition inside their in-boxes. Your subscribers are also subscribed to other newsletters. They receive emails from less professional sales experts than you, those looking too salesy and crazy spammers. People are demotivated to open emails that contain ads. No matter how much they love you and respect as an expert, they hate ads and tend to ignore them.
So why do you broadcast ads to your mailing list? Aren't you yourself sick and tired of all those email ads, cold calls you receive, TV ads that break your favorite TV shows and movies, people who stop you on the street trying to sell you something, flyers in your post box? People must love you and your newsletter, not just tolerate.
Folks on your list are not warm enough to be sold to. Because there are no relations and communication between you and them. You offer them a freebie in exchange for their email addresses. They give you addresses, take your gift with 'em and your relations are over. What happens next? You anger them with sales attempts.
But they wait for more value from you. So to be able to sell to your list - continue your relations. For example send them useful video tutorials on the regular basis. Turn them into fans of your regular videos they get from you by email. How do you sell them affiliate stuff? Easy.
Let's say you promote a CPA which is a free course subscription. Sign up for it yourself to explore it first. Then make a video tutorial on the topic relevant to the topic of that course. Share your high quality tips, tricks, advice, then at the end of the video review and recommend that free course saying "hey, I stumbled upon a great place, this is awesome, guys, there is something really huge". Explain what is huge, why they should care. Do you think they will ignore it? Hell no! They'll dash towards it. This is how you influence your business prospects and establish yourself as a public person, authority, star.
When you send an email to your business prospects - make them click it for value, not for ads. Provide them with value regularly. Make them open your emails saying ''wow, this is He with His video updates'' or ''this is She with Her video updates''. Make them feel happy about it. This is how you'll increase your click through rate up to even 90 or 100 per cent. This is how you increase your sales to the maximum.
Every time you want to promote something - approach your email subscribers with value, not with ads. Make them open your email and watch your video. At the end of your useful video comes your time to review what you're selling.
If you have only 1000 subscribers you can already start earning thousands of dollars. For real! If you communicate with them giving away value, caring of them, being their mentors, friends, moms or dads or whatever. Just be nice people, not spam generation machines. Permission marketing doesn't mean all you have to do is marketing.
Many marketers say direct email marketing works. Yes, it works. Spamming works too. However, is there something that works better? Yes, content driven email marketing.
If you currently send direct ads to your people - be glad and thankful they don't leave you. Direct marketing science is just an ineffective strategy for lazybones. Think twice.
Cheers!
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect
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