Email marketing that kills your business. Real money you can earn...

10 replies
Most of you subscribed to multiple mailing lists attracted by gold promising digital gifts like free reports containing best practices, free marketing video courses, free software, so on and on. What happens soon after you opt in and get hold of the stuff? Your email account is flooded with spam. You regularly receive sales offers and rarely something scarcely worth a look at. Do you opt out or put up with the junk being spat in over and over again blocking your in-box folder? This fact annoys most people and they know what to expect after signing up and downloading freebies. They often opt in, grab the offer and opt out quickly. Some of them insert their unused email addresses to avoid marketing attacks. The most important thing - everyone treats direct ads like plague.

Meanwhile most email marketers keep on shooting their trash to their potential customers. Even if you sell wonderful products to your list writing professional sales letters - you have a competition inside their in-boxes. Your subscribers are also subscribed to other newsletters. They receive emails from less professional sales experts than you, those looking too salesy and crazy spammers. People are demotivated to open emails that contain ads. No matter how much they love you and respect as an expert, they hate ads and tend to ignore them.

So why do you broadcast ads to your mailing list? Aren't you yourself sick and tired of all those email ads, cold calls you receive, TV ads that break your favorite TV shows and movies, people who stop you on the street trying to sell you something, flyers in your post box? People must love you and your newsletter, not just tolerate.

Folks on your list are not warm enough to be sold to. Because there are no relations and communication between you and them. You offer them a freebie in exchange for their email addresses. They give you addresses, take your gift with 'em and your relations are over. What happens next? You anger them with sales attempts.

But they wait for more value from you. So to be able to sell to your list - continue your relations. For example send them useful video tutorials on the regular basis. Turn them into fans of your regular videos they get from you by email. How do you sell them affiliate stuff? Easy.

Let's say you promote a CPA which is a free course subscription. Sign up for it yourself to explore it first. Then make a video tutorial on the topic relevant to the topic of that course. Share your high quality tips, tricks, advice, then at the end of the video review and recommend that free course saying "hey, I stumbled upon a great place, this is awesome, guys, there is something really huge". Explain what is huge, why they should care. Do you think they will ignore it? Hell no! They'll dash towards it. This is how you influence your business prospects and establish yourself as a public person, authority, star.

When you send an email to your business prospects - make them click it for value, not for ads. Provide them with value regularly. Make them open your emails saying ''wow, this is He with His video updates'' or ''this is She with Her video updates''. Make them feel happy about it. This is how you'll increase your click through rate up to even 90 or 100 per cent. This is how you increase your sales to the maximum.

Every time you want to promote something - approach your email subscribers with value, not with ads. Make them open your email and watch your video. At the end of your useful video comes your time to review what you're selling.

If you have only 1000 subscribers you can already start earning thousands of dollars. For real! If you communicate with them giving away value, caring of them, being their mentors, friends, moms or dads or whatever. Just be nice people, not spam generation machines. Permission marketing doesn't mean all you have to do is marketing.

Many marketers say direct email marketing works. Yes, it works. Spamming works too. However, is there something that works better? Yes, content driven email marketing.

If you currently send direct ads to your people - be glad and thankful they don't leave you. Direct marketing science is just an ineffective strategy for lazybones. Think twice.


Cheers!
#direct #email #marketing #scam #science
  • Profile picture of the author paulie123
    I understand where you are coming from. It is convoluted and overdone, however, I do not believe it is a scam. It simply is business...and the business of America...is business! Without trying to sound to cliche, email marketing like many other types of marketing is looked at as simply a numbers game. And that is why it will always be in. I have ordered many wonderful products at a great price and what mechanism notified me...email marketing. What has you so down about it?
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  • Profile picture of the author fpdeziner
    Be cool! it's a part of the game. How can you say it a scam, it is definitely not a scam.
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    • Profile picture of the author ae2080
      I don't see how direct marketing is a scam at all! Scams don't last so how is it a scam?

      I understand what you are saying about spamming and I agree with you that it will kill your business but that's exactly what this is... a business.
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      • Profile picture of the author Max Greenflame
        Originally Posted by ae2080 View Post

        I don't see how direct marketing is a scam at all! Scams don't last so how is it a scam?

        I understand what you are saying about spamming and I agree with you that it will kill your business but that's exactly what this is... a business.
        OK, not scam but just wrong way strategy.
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      • Profile picture of the author Max Greenflame
        Originally Posted by ae2080 View Post

        I don't see how direct marketing is a scam at all! Scams don't last so how is it a scam?

        I understand what you are saying about spamming and I agree with you that it will kill your business but that's exactly what this is... a business.
        OK, wrong word, I meant a little different, sorry.
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        • Profile picture of the author Steve B
          Max,

          Direct marketing is as old as the hills and simply a method of putting what you have to offer in front of a prospect.

          You selling your car to your little sister is direct marketing. It is not a scam and not something you need to feel bad about. It's just you making an offer directly to a prospect.

          All the hype and garbage you're talking about really has little to do with direct marketing other than the fact that some unscrupulous marketers choose to employ all these tactics as their strategies to sell to prospects.

          Just my two cents . . .

          Steve
          Signature

          Steve Browne, online business strategies, tips, guidance, and resources
          SteveBrowneDirect

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          • Profile picture of the author Max Greenflame
            Originally Posted by Steve B View Post

            Max,

            Direct marketing is as old as the hills and simply a method of putting what you have to offer in front of a prospect.

            You selling your car to your little sister is direct marketing. It is not a scam and not something you need to feel bad about. It's just you making an offer directly to a prospect.

            All the hype and garbage you're talking about really has little to do with direct marketing other than the fact that some unscrupulous marketers choose to employ all these tactics as their strategies to sell to prospects.

            Just my two cents . . .

            Steve
            Of course I can sell something to my friends and relatives directly because they know me for all my life. But what about those people who only stumbled upon my landing page on the internet, liked it, found my freebie attractive, signed up and enjoyed my gift? Yes, they might be thankful but it doesn't mean I'm already their closest friend.
            Is that enough to build any trust? Direct marketing is inappropriate here. If you want to make them pay attention at what you sell - give them something free. Otherwise, why should they care?
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    • Profile picture of the author Max Greenflame
      Originally Posted by fpdeziner View Post

      Be cool! it's a part of the game. How can you say it a scam, it is definitely not a scam.
      My bad, I just used inappropriate word, I'm sorry, it's an accident.
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  • Profile picture of the author gcbmark20
    Hi,

    Giving away FREE information regularly has actually seen me get opt-outs!

    I receive them all the time when I give away free updated information via my
    blog, free I.M. tools, technical training or whatever.

    Some people just want to jump straight into your Membership programs
    and get on with it.

    You never really know exactly what every subscribers mind set is
    as soon as they opt in.

    Are they just curious?

    Are they desperate to learn and ready to buy your products right away?

    Have they been around the block that many times they are just used to
    entering their email address then never even bothering to open your
    emails?

    All you can do is put your best foot forward and provide the BEST FREE
    information I.M. training you can and create the best products you can to
    help others get from A-Z.

    You'll never please everyone but you certainly help those who want to be
    helped and are ready!

    All the best guys.
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    • Profile picture of the author Max Greenflame
      Originally Posted by gcbmark20 View Post

      Hi,

      Giving away FREE information regularly has actually seen me get opt-outs!

      I receive them all the time when I give away free updated information via my
      blog, free I.M. tools, technical training or whatever.

      Some people just want to jump straight into your Membership programs
      and get on with it.

      You never really know exactly what every subscribers mind set is
      as soon as they opt in.

      Are they just curious?

      Are they desperate to learn and ready to buy your products right away?

      Have they been around the block that many times they are just used to
      entering their email address then never even bothering to open your
      emails?

      All you can do is put your best foot forward and provide the BEST FREE
      information I.M. training you can and create the best products you can to
      help others get from A-Z.

      You'll never please everyone but you certainly help those who want to be
      helped and are ready!

      All the best guys.
      Direct ads is not the only way to kill your email marketing. In this case, to make email marketing successful you should describe your newsletter in details on your landing page explaining what kind of content you broadcast to your subscribes, its schedule and provide a free sample. If you send out videos, tell your website visitors exactly what are the topics of your videos, if they are not interested they won't opt-in. If they don't opt in it doesn't mean you're out of profit. You just filter your traffic building more targeted audience on your list. Think of the quality of your leads, not only quantity. Sending random stuff without a schedule to people on your list who are only somehow related to your niche and just signed up to receive updates or one time freebie brings to total failure.
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