May video where Matt Cutts discusses upcoming changes at Google.
Back in May, Google posted a video where Matt Cutts discusses upcoming changes at Google.
Panda softening, Penguin strengthening.
Venerable Google spokesperson Matt Cutts recently announced more good news for sites with authoritative levels of high quality content, as opposed to sites looking to manipulate Google.
My takeaway.
In terms of what a webmaster or blogger should be looking for, Google tries to remain consistent in what they are looking for. A great site that users love, they will want to bookmark, they want to tell their friends about, and they will want to come back to over and over again, all the things that make a site compelling.
As long as you're working hard on your site, we (Google) are also working hard to you to show your high-quality content as well.
If you are delivering high-quality content when you do SEO, you'll be okay.
Says that Google is doing a better job of detecting when someone is an authority in a certain space.
More sophisticated link analysis
While many sites have been impacted by the Google Panda update, Matt Cutts said that many of those impacted are borderline cases. Google is looking for ways to “soften” that impact by looking at other quality metrics to move those on the line to not be impacted by the Panda algorithm.
Matt Cutts explains the purpose of all these changes is to reduce the number of webmasters doing black hat spam tactics from showing up, while giving smaller businesses that are more white hat the chances to rank better.
He must say "high-quality content" about a dozen times in the video.
Lesson? Stop building artificial and crappy links, provide quality content, and become an authority in your field, and Google will reward you.
Youtube video link from Google's own GoogleWebMasterHelp channel here >
Thoughts, comments or ideas from this announcement?
(I think it's interesting Matt is wearing a Firefox shirt instead of a Chrome shirt!)
Panda softening, Penguin strengthening.
Venerable Google spokesperson Matt Cutts recently announced more good news for sites with authoritative levels of high quality content, as opposed to sites looking to manipulate Google.
My takeaway.
In terms of what a webmaster or blogger should be looking for, Google tries to remain consistent in what they are looking for. A great site that users love, they will want to bookmark, they want to tell their friends about, and they will want to come back to over and over again, all the things that make a site compelling.
As long as you're working hard on your site, we (Google) are also working hard to you to show your high-quality content as well.
If you are delivering high-quality content when you do SEO, you'll be okay.
Says that Google is doing a better job of detecting when someone is an authority in a certain space.
More sophisticated link analysis
While many sites have been impacted by the Google Panda update, Matt Cutts said that many of those impacted are borderline cases. Google is looking for ways to “soften” that impact by looking at other quality metrics to move those on the line to not be impacted by the Panda algorithm.
Matt Cutts explains the purpose of all these changes is to reduce the number of webmasters doing black hat spam tactics from showing up, while giving smaller businesses that are more white hat the chances to rank better.
He must say "high-quality content" about a dozen times in the video.
Lesson? Stop building artificial and crappy links, provide quality content, and become an authority in your field, and Google will reward you.
Youtube video link from Google's own GoogleWebMasterHelp channel here >
Thoughts, comments or ideas from this announcement?
(I think it's interesting Matt is wearing a Firefox shirt instead of a Chrome shirt!)
Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com