Why do some emails urge (desperately) to forward to all your contacts?
Of the last two emails I received of this kind: one was for a "chance to win an Ericsson laptop" by forwarding to all your friends. Obviously, such an Ericsson laptop doesn't exist. And the other email was an alert for a missing child. What was disturbing in that last email is that it's clear that the sender of the email doesn't really care about locating the child as much as they clearly care about getting this email forwarded as many times as possible. For example, they don't tell you where/when/how the child went missing but they repeatedly tell you to forward the email...
What I don't understand is the motive for the original sender of the email. What is there to be gained by these forwards?
-Jason