I run a college sports website that currently gets between 1.5 and 2 million hits per month - 50% from mobile, 12% from tablet, 38% from desktop. I've looked at mobile monetization solutions like dudamobile and onswipe, both of which claim to increase your page views via pagination, but I can't get past the fact that I can only run an ad or two per page if I switch.
Right now we just use a combination of three middle-of-the-road ad providers and get an overall eCPM of something around $1.50 - total, on 6 ads. Not great. Making $3,000 on 2 million pageviews just doesn't sound right.
Do you all have any suggestions for things I can do to increase my monthly income? I feel like I'm getting decent traffic but I haven't figured out how to optimize the revenue stream.
Thanks - really appreciate any advice!