Ezine Marketing
Ezine marketing is one of the most overlooked ways of driving traffic to offers, which is amazing considering its proven track record. All of the emphasis in the marketing forums is on articles and press releases, and these should obviously form your solid marketing base. The usual advice given is to reinvest any profits you make in pay per click campaigns to quickly get your offer on to the front pages of the search engines. This is by no means bad advice, but it does have to be followed carefully and properly. Pay per click is not for anyone who has not taken the time to learn how to use it.
It is often not even mentioned that there is another way to reinvest your profits, which will get your offer in front of a tightly targeted audience at a predetermined price, and allow you easy testing and tracking so you can refine your campaigns for ever greater return on investment. Ezine marketing should not be overlooked as it can provide you with many opportunities, and not just in the mainstream niches. Although any niche which has printed magazines is sure to have ezines as well, the ease and low expense of producing an ezine means that they can cater to much smaller niche markets.
Ads in ezines can be bought relatively cheaply, or you can go straight for a solo ad and maximum exposure straight away. There are marketers who swear by the efficacy of solo ads, and other marketers who say they get better results from running more of the cheaper ads. There is no doubt that good results can be attained from both. As ever, it is best to risk as little money as possible in the initial stages, until you have built up your bank from profits and gained some experience into which ads are working for that specific campaign. Once you have some testing and tracking data to work with, you can have more confidence in expanding your ezine marketing.
It is often not even mentioned that there is another way to reinvest your profits, which will get your offer in front of a tightly targeted audience at a predetermined price, and allow you easy testing and tracking so you can refine your campaigns for ever greater return on investment. Ezine marketing should not be overlooked as it can provide you with many opportunities, and not just in the mainstream niches. Although any niche which has printed magazines is sure to have ezines as well, the ease and low expense of producing an ezine means that they can cater to much smaller niche markets.
Ads in ezines can be bought relatively cheaply, or you can go straight for a solo ad and maximum exposure straight away. There are marketers who swear by the efficacy of solo ads, and other marketers who say they get better results from running more of the cheaper ads. There is no doubt that good results can be attained from both. As ever, it is best to risk as little money as possible in the initial stages, until you have built up your bank from profits and gained some experience into which ads are working for that specific campaign. Once you have some testing and tracking data to work with, you can have more confidence in expanding your ezine marketing.
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