Ezine Marketing

by wbnetwork 5 replies
Ezine marketing is one of the most overlooked ways of driving traffic to offers, which is amazing considering its proven track record. All of the emphasis in the marketing forums is on articles and press releases, and these should obviously form your solid marketing base. The usual advice given is to reinvest any profits you make in pay per click campaigns to quickly get your offer on to the front pages of the search engines. This is by no means bad advice, but it does have to be followed carefully and properly. Pay per click is not for anyone who has not taken the time to learn how to use it.

It is often not even mentioned that there is another way to reinvest your profits, which will get your offer in front of a tightly targeted audience at a predetermined price, and allow you easy testing and tracking so you can refine your campaigns for ever greater return on investment. Ezine marketing should not be overlooked as it can provide you with many opportunities, and not just in the mainstream niches. Although any niche which has printed magazines is sure to have ezines as well, the ease and low expense of producing an ezine means that they can cater to much smaller niche markets.

Ads in ezines can be bought relatively cheaply, or you can go straight for a solo ad and maximum exposure straight away. There are marketers who swear by the efficacy of solo ads, and other marketers who say they get better results from running more of the cheaper ads. There is no doubt that good results can be attained from both. As ever, it is best to risk as little money as possible in the initial stages, until you have built up your bank from profits and gained some experience into which ads are working for that specific campaign. Once you have some testing and tracking data to work with, you can have more confidence in expanding your ezine marketing.
#main internet marketing discussion forum #ezine #marketing
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  • Profile picture of the author Adrian Jock
    Originally Posted by wbnetwork View Post

    There are marketers who swear by the efficacy of solo ads, and other marketers who say they get better results from running more of the cheaper ads.
    Well, it depends on what the marketer's goal is. For example, if the marketer wants to test a headline using ezine ads, then the best choice is to buy two very cheap ads in the same newsletter. You test, don't sell, so why buying expensive ad space? In such case the best ads are the cheapest ads, not the expensive ones

    It depends also on marketer's copywriting skills. If the marketer knows that her/his subject lines suck, then she/he may prefer to buy ad space inside the newsletter (sponsor ads, classified ads) instead of buying solo ad space.
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  • Profile picture of the author Steve L
    w/ ezine advertising, for me at least, it's just hard to tell who's got the quality lists to advertise on, and who doesn't
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    • Profile picture of the author Adrian Jock
      Originally Posted by Steve Longoria View Post

      w/ ezine advertising, for me at least, it's just hard to tell who's got the quality lists to advertise on, and who doesn't
      If you subscribe to the newsletter, then you can assess the quality of the content. => The quality of the content is an important factor that influences the quality of the list. => If the content is of poor quality, then most probably the quality of the list is the same. => If the content is of good quality, then you may try a small test and see what happens. Of course the result of the test depends a lot also on YOU (your ad copy, your product, etc), so you need to take care, otherwise the test is not relevant.
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      AWeber vs GetResponse, 2016 Epic Review || Did Your Blog Monetization Fail? Food for Thought
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  • Profile picture of the author mike116
    Are you talking ads in ezines or articles? or both?
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  • Profile picture of the author Jack Duncan
    If you're interested in getting started with Ezine Advertising...the man to hit up is Charlie Page and his Directory of Ezines.

    He's got a killer resource and knows his stuff.

    You need to watch your conversion rates/cost per sale closely...and I'd advise testing your ads ahead of time using PPC/Image Ads so you are headed in the right direction.

    No question though, Ezine Advertising is just another great way to work the Direct Marketing equation in your favor.

    Cheers,
    Jack
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