It has suddenly occurred to me that there has been a grand conspiracy between a small band of gurus, for want of a better term, to squeeze out the 'independents' and dominate the internet marketing scene. They have been very effective in achieving their goals.
Look around you now and you will see several 'big names' who regularly produce yet another major product and introduce it by a major launch process that involves all the other gurus and hundreds of those people who used to be 'names' but are much more quiet and less overt nowadays.
How has this been achieved?
How has a relatively small number of internet marketers been able to dominate a niche with a relatively large number of members? How have they been able to demote 'names' to 'affiliates'?
Why don't I see the numbers of smaller launches of niche specific products that there used to be?
I believe that the introduction of the 'free line' and the general consensus that has flourished - "give it away" - has disarmed the potential competition. The competition has been sucked into the maelstrom of emotion generated madness that has seen internet marketers giving away unique and valuable products. They have been busily giving away the farm while the small band of gurus has set out upon a programme of product creation knowing that they not only have each other to help with the launch but every other internet marketer who, at one time, might have been able to produce aspects of the major product and launch them to their own lists.
I don't remember when I first saw the email subject line "don't buy Fred's purple widget until you see my bonus" but it was not all that long ago. Am I the only person who finds this situation just a little sad? Am I the only person who feels that if someone produces a valuable and unique product that they should be able to market it independently? Am I the only person who is aware that there seems to have been a very substantial and successful brain washing operation going on so that it is no longer possible to discuss the internet marketing situation in general because all the implanted reflexes will create a knee-jerk frenzy?
There has always been free stuff available but it seems, nowadays, the rule has become "if it isn't free it is not worth having".
I am hoping that the craze will spread to the high street - I can't wait for the day I can go into a book shop and buy a volume for $47 and walk out with an additional $2,345 worth of additional products. Better still, wouldn't it be nice if I could indicate that I wanted to buy the $47 volume and wait until I received the best 'bonus offer' before buying?