How I Doubled My Income In 7 Days [Case Study]

5 replies
Hi guys
I have a case study i'd like to share.

(This post may have typos and grammer mistakes... sorry for that)

By using this I was able to double my business VERY quickly ( for me it was 7 days)

What I have found is that if you present this offer to your list, those people will find it difficult to say no

So here's what I did...

I had a product I was selling for $97.

the usual way people sell products is by driving traffic to a sales letter.

When I did this I got a 2% response, at best....

so I got 2 sales for every hundred. This is before backend and considering life time customer value.

Not bad...could still make a good living from this...

But here's where it gets interesting...

I wanted to test a different approach.

I decided to test the offer.

I tweaked an approach I read about from Gary Helbert

"post date your check 30 days"

I found that this makes it quiet difficult for prospects to say no, because they get a chance to try the product or service before they buy it.

This is the same when I offered a trial offer...

So instead of charging the full amount up front... I let them have access for a small fee (like $4) and after 7 - 14 days they pay the rest.

When I did this I got :

40 people every 100 to take up my trial offer

15 people to stay and pay the rest of the amount owed.


compared to the normal strategy: 2 sales

More money in the end with the same sales page, justa different offer



Give it a shot and let me know your results
#case #days #doubled #income #study
  • I believe it depends on the offer.

    I did try a $1 trial with one product I had -- while I did see a significant increase in 'initial' signups (30 as compared with about 2-3 in the same timeframe), I didn't see any 'lifetime' increases.

    But again, that may be dependant on the type of product. For this particular product, that strategy did not work.

    Johnathan
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  • Profile picture of the author bennybee
    the strategy works very well, I think it depends on what the product or service is (and of course what value is provided) . I have mainly done it in niches outside of make money.

    Also drip feed the content has worked well instead of giving them everything upfront.
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  • What payment processor do you use?
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    soon people... Relax...
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    • Profile picture of the author bennybee
      you can use ppal for this to work
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      • Profile picture of the author Steve B
        Two important lessons learned.

        Always test and track your offers.

        Remove as much risk to the buyer as possible before you ask for the sale.

        Thanks for the reminders,

        Steve
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        Steve Browne, online business strategies, tips, guidance, and resources
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