Going Where Merchants Can't?

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Anyone can try their hand at Google SEO and PPC and merchants tend to dominate these areas. However are there places which merchants would not market themselves because they are image concious. The only one I can think of is Forum Marketing, but there any others?

Also some of the merchants I have signed up who turn over £10m approx virtually dont use Twitter and only post Tweets 3 times a month so if it doesn't work for them I am not going to try it.
#merchants

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