Are Double Opt-In's Guaranteed to hit Gmails 'Primary' Tab

8 replies
I've just been looking through the marketing and promotion emails that have got into my Primary Tab in Gmail. And there are some marketers who consisetently get there - even with 100% obviously blatant promotions.

I can't remember if they are ones that I double opted into or not, but I suspect they are. I checked to see if they were in my contacts, but they're not.

I know a large percentage of marketers use single opt-in, but if double opt-in's are guaranteed to get into the 'Primary' tab, this could be a bit of a game changer for many peoples opt-in strategy.

I've started doing a full analysis in other areas to see what other factors increase the likelyhood of getting into the Primary tab, but if someone knows the answer to the question above, that would be great information for us all.
#double #gmail #gmails #guaranteed #hit #optin #primary #primary tab #promotions tab #tab
  • Profile picture of the author joaquin112
    No. Gmail doesn't really care all that much about single opt-in or double opt-in. They categorize emails based mostly on keywords, the presence of the "unsubscribe" link and the number of people who receive your e-mail.
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    • Profile picture of the author 4DayWeekend
      All marketers seem to be going to my 'promotions' tab. Many I've double opted into I'm sure. I got the impression that any mass/bulk mail was going to 'promotions' and only unique, individual e-mails were making it through to primary.
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    • Profile picture of the author Mitch Barber
      Originally Posted by joaquin112 View Post

      No. Gmail doesn't really care all that much about single opt-in or double opt-in. They categorize emails based mostly on keywords, the presence of the "unsubscribe" link and the number of people who receive your e-mail.
      Hey, thanks for the feedback Joaquin. Can I ask what your sources are? Do you have more specific data on each of those characteristics (keywords, unsubscribe link & number of people who receive my email)?

      For example, what sort of weighting would each of them be given. I have a feeling that the 'unsubscribe link' would have quite a high weighting. If that's the case then we might want to use a service that has a 'manage subscription' link instead (for example).

      I know these are probably very tough questions to answer, but I think they should be asked nevertheless. The more information we have at our disposal, the better.

      If anyone else has some more specific info, it would be great to hear from you :-)
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      • Profile picture of the author Shaun OReilly
        Single opt-in or confirmed opt-in is not part of the criteria,
        so using a double opt-in process does not guarantee that
        you'll get into the Primary Inbox.

        I've got a GMail account that I use for signing up to a lot
        of lists on a speculative basis.

        From what I can tell, there are no firm criteria on what
        guarantees that an e-mail will be placed in the Promotions
        tab.

        For example, I'm receiving some promotional e-mails from
        some vendors that have a clear unsubscribe link in them
        yet they're making it into the Primary Inbox without my
        intervention. (The majority of e-mails with unsubscribe
        links are landing directly into the Promotions tab though).

        I have some e-mails from AWeber that are landing in the
        Primary Inbox even though they're clearly promotions but
        the majority of AWeber-sent e-mails are going straight to
        the Promotions tab.

        There's no clear cut rules as of yet that I've seen.

        I think that they best bet is to create a custom thank
        you page for your GMail subscribers and/or have a follow-up
        campaign for GMail users. Ask them to drag and drop your
        e-mails from the Promotions tab to the Primary Inbox and
        confirm that they want all future e-mails from you to go
        directly into the Primary Inbox.

        (It's on my to-do list!).

        Dedicated to mutual success,

        Shaun
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  • Profile picture of the author martbost
    Hi Mitch,

    To test it, I sent out a message to one of my lists with about 300 double-optin subscribers and four of people I know personally in the list. I polled them and every one of them landed in the Promotions tab.

    Hope that helps
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    • Profile picture of the author PCH
      If anyone is bothered about emails going into the wrong folder, or missing stuff by accident, - it's easy enough to get them all back into the one tab. Or is there a reason why this wouldn't be the answer to this dilemma?
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      • Profile picture of the author Shaun OReilly
        Originally Posted by PCH View Post

        If anyone is bothered about emails going into the wrong folder, or missing stuff by accident, - it's easy enough to get them all back into the one tab. Or is there a reason why this wouldn't be the answer to this dilemma?
        Some GMail users are actually happy by the new inbox
        tabs and don't want to switch off the Promotions tab
        (unfortunately for markters!).

        I think that it's better to educate your subscriber on
        how they can move your e-mails from the Promotions
        tab into the Primary Inbox - if they want to.

        If they choose to do this, you'll leave a lot of competition
        behind in the Promotions tab. If you get them to switch
        off the Promotions tab completely, then they'll get all the
        other promotional e-mails in their Primary Inbox too.

        Dedicated to mutual success,

        Shaun
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  • Profile picture of the author Malcolm Thomas
    I believe the thing that determines whether an email will be seen in your primary email inbox is the keywords used in the subject message and whether or not those words trigger any spam filters, etc.
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